00:00First of all, my name is the DJ Mars. I represent Atlanta, Georgia to the fullest.
00:08All right, Essence Festival, hold on, hold on, hold on. We're going to pause the party for a second.
00:12I'm going to let y'all know one thing. Right now, Essence Festival is celebrating their 30th birthday.
00:20So we're celebrating birthdays right about now, all right?
00:23Listen, for all my people celebrating their birthday, you are in good company.
00:28Essence Festival has been rocking with Coca-Cola for 29 years straight, and this is the 30th.
00:36So they've been doing it for all the beautiful ladies in the building, representing you, you, you, and especially all of you.
00:43But don't worry, age is nothing but a number. We got more stories to tell. We got more Essence Festivals to go to.
00:51But before we get started, this is how we're going to do. We're going to take it up ATL style.
00:57Now, if you're celebrating a birthday in the building, make some noise.
01:02Come on, boys. Let's go.
01:05We're going to party like it's shiver. We're going to party like it's shiver.
01:10Turn it up. Turn it up.
01:12Turn it up. Turn it up.
01:14Turn it up. Turn it up.
01:16We all did it going!
01:33One, two, three, one!
01:35Oh baby, watch your neck!
01:36Go girl, girl, it's your birthday!
01:38Over while, I know you're thirsty!
01:41Say ah!
01:43Say ah!
01:44It's your birthday!
01:45We don't buy no drinks at the bar!
01:48It's your birthday, it's your birthday!
01:50Let's go!
01:51Let's go!
01:57Hands up!
01:59Essence, hands up!
02:01Hands up!
02:02One, two, three, put your hands up!
02:06Get up if it's your birthday!
02:08Get up if it's your birthday!
02:09Mess up off!
02:10Get up if it's your birthday!
02:11Get up if it's your birthday!
02:12Mess up off!
02:13Get up if it's your birthday!
02:14Let's go!
02:20If you're celebrating a birthday, put your hands up!
02:22Let's go!
02:23Let's go!
02:28Now we are gonna take ya to watch, watch how we do!
02:35Point'em out!
02:36Point to the birthday person.
02:38Point them out.
02:40Point them out.
02:42Point them out.
02:44Let's go.
02:46Let's go.
02:48Lights on a birthday person.
02:50Lights on a birthday person.
02:52What you do?
02:54Somebody. Let's go.
02:56What you do? Let's go.
02:58Hands up. Let's go.
03:00Let's go.
03:02What you say?
03:04Hands up.
03:06Hands up.
03:08One, two, three.
03:12Somebody shout a light on her.
03:14Hey.
03:16Let's go.
03:18Put them lights up.
03:20Let's go.
03:22Make room. Let it work.
03:24Make room. Let it work.
03:26Make room. Let it work.
03:28One, two, three.
03:30Face drop.
03:32Out, out, out, out, out, out, out.
03:36Get your hands up.
03:38Now put your hands up.
03:40Now get your hands up.
03:42Now put your hands up.
03:44Single ladies. I can't hear ya.
03:46Somebody in the house make noise.
03:48Single ladies. I can't hear ya.
03:50Single ladies in the house make noise.
03:52All the chicken heads. Be quiet.
03:54All the chicken heads. Be quiet.
03:56Let's go.
03:57All the chicken heads. Be quiet.
03:58All the chicken heads. Be quiet.
04:00Yeah, baby.
04:01Something in the school face.
04:02Something sing along. Come on.
04:04Yeah. Uh-huh.
04:06Put it.
04:07Sing it. Uh-huh.
04:09All the good looking women sing along.
04:12I can't hear ya.
04:13No. Uh-huh.
04:14Woo.
04:16I got one question to ask.
04:18I got one question to ask.
04:20Come on. Come on.
04:22I want to know.
04:23What's yours on the outside?
04:25What's yours on the outside?
04:27What's yours on the outside?
04:29Yeah. Yeah.
04:30Sing the song.
04:31Get your hands up.
04:33Somebody in the house make noise.
04:35Get your hands up.
04:37Come on.
04:38Essence in the house make noise.
04:40Get your hands up.
04:41Get your hands up.
04:42Get your hands up.
04:43Get your hands up.
04:44Get your hands up.
04:45Get your hands up.
04:46Get your hands up.
04:47Get your hands up.
04:48Get your hands up.
04:49Now, since we're celebrating birthdays in here, we're going to do something real special.
04:56I got something I'm going to give away to a couple people, all right?
04:59I'm looking for somebody in a section, right?
05:03So you may be over there.
05:06You may be down front.
05:09You may be all the way up top.
05:13You may be in section 101.
05:19Put your hands up if you're in section 101.
05:23Put your hands up if you're over there.
05:26Lucky ladies, we got something special we're going to celebrate with you and yours, all right?
05:29Head over to Sun Chung and get a short claim to your delicious birthday celebration from Coca-Cola.
05:37Coca-Cola's been representing, and this is a perfect way to end a birthday celebration.
05:43So what I'm going to do, I'm going to play the black national anthem of birthdays.
05:48Let's go.
05:49Happy birthday to you.
05:51Let's go.
05:53Happy birthday to you.
05:54Happy birthday to you.
05:55Happy birthday to you.
05:57Shout out to Coca-Cola.
05:58Happy birthday to you.
06:00Let's go.
06:00Happy birthday to you.
06:02Let's go.
06:03Let's go.
06:03Happy birthday to you.
06:05Let's go.
06:06I just never understood.
06:08Somebody make some noise for Coca-Cola in the building.
06:10Essence Festival.
06:12Happy 30th, all right?
06:14So listen, Coca-Cola's wishing it all be birthday to Essence Crew.
06:18Let's keep the birthday party going strong.
06:20Here's to many more years of sisterhood, joy, and celebrating the magic of her.
06:26So all my beautiful women in here, make some noise for your damn self, all right?
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