00:00When you have, I hate the word cult following, but when people think of your brand as being
00:06synonymous with connecting to them, right, then your retail partners, you know, Target,
00:14when people think of Honeypot, they think of Target, you know?
00:17Same for Lit Bar.
00:18Yeah, and so, you know, all these things matter when you're in retail. You really,
00:23really, really, really, really need to connect to your customer, and it has to be real and engaging.
00:28It has to be, you know, authentic.
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