Snoop Dogg ends up flat on his back at the Winter Olympics as 'Coach Snoop' throws himself into the events

Forget Drop It Like It's Hot, Snoop Dogg is out here sledging it like it's cool at the Winter Olympics.

The hip-hop icon has been embracing his official role as an honorary coach for Team USA since touching down in Italy on Tuesday, from testing out the Alpine terrain on a small sled to riding a Zamboni.

Snoop D-O-double-G was unveiled as an honorary coach for Team USA in December, when the United States Olympic and Paralympic Committee (USOPC) announced he would take on a 'volunteer role celebrating and supporting America's athletes off the field of play'.

Given the title of 'Coach Snoop', the legendary rapper has been busy so far in Milan, carrying the Olympic flame in Gallarate on Wednesday and supporting Team USA courtside at their mixed doubles round robin clash against Team Canada on Friday.

He is also continuing to work as a broadcaster for the television network NBC, for which he famously commented at the 2024 Summer Olympics in Paris.

Snoop Dogg went viral on social media on Friday after sharing footage of him crashing down the mountain on a small sled and ending up flat on his back.