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2025 was the year that Sydney Sweeney appeared in a commercial for blue jeans and blew up the internet, only to get mired in a bit of controversy. It appears 2026 will be the year Sydney Sweeney makes a commercial for underwear and blows up the internet... and once again gets mired in a bit of controversy. Yesterday, we learned that a stunt pulled for Sweeney’s lingerie line had her in trouble with the people in charge of the Hollywood Sign. Now we can see just what the fuss is about.

Sydney Sweeney’s Instagram has officially released a video of the "Housemaid" actress and several others going guerrilla on the Hollywood Sign with a whole lot of underwear. It shows the group driving up to the sign under the cover of night and covering the Hollywood Sign in underwear, part of Sweeney’s new line, which we now know is called SYRN.
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