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Charli XCX & Aidan Zamiri discuss the chaos of making 'The Moment', the inspiration behind the film and how brat summer sparked the concept, the tension between artistic integrity and commercial pressure,, future projects together and more.

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Transcript
00:00you're our last stop on our digital press tour yeah oh i'm the last stop wow make it better make
00:06it good i have to say love that you met meredith marx i'm so happy that you're a dj now how wild
00:13she was so crazy and wild obsessed i was starstruck are you having a brat summer i'm sorry
00:20what is it again is it we agreed to brought summer forever what exact moment did this idea
00:25spark for you do you have like place in time i think i was sort of it was sort of probably mid
00:342024 maybe like after the record came out probably like end of summer um and i was just kind of
00:44thinking about like this sort of transition that i've been through in my life where i've been this
00:51kind of like relatively like niche sort of artist and then had suddenly been like opened up to this
00:58like huge new audience some of whom really connected with me some of whom only connected with aspects of
01:05me some of whom liked me but didn't really get me or like the music didn't really get me you know and
01:11how to sort of like deal with with that and i think how much you're under scrutiny in the spotlight
01:20um being listened to watched is a really interesting thing i in reality think i handled that quite well
01:28because obviously i've been doing this for a long time it wasn't like i was like an overnight success
01:32like i i've sort of had a very steady kind of a you know trajectory in my career but like i think it
01:41made me so acutely aware of like how hard that transition can be and like how you know in another
01:51world i could have made completely different decisions than i did make in reality and those
01:56are some of the decisions that we chose to make within the film you're constantly pulled apart in a
02:04million different directions in in my line of work well i mean yeah in reality you declared an end to
02:14brat summer you drove it home with your coachella set so i'm i'm curious why did you decide to take
02:20it into your own hands when it could have continued forever and then what inspired you to encourage
02:26your fans to like move on to other artists well i think nothing lasts forever is the thing and no one
02:33lasts forever i i think i've always known that and i think it's it's sort of cooler to just like leave
02:41it all behind but at the same time i do aiden and i've spoken about this a lot it's like that tension of
02:48staying too long is something that we found really interesting and a big sort of fuel for the initial
02:56seeds of the idea of this film because i think that is something that you know the sort of like
03:03business side or industry the commerce side let's say they're always like very much like desperate for
03:10for things to like go on and on and on forever because you can like you know generate more financial
03:16reward from it exactly yes daily but you know we were interested in that we were interested in that
03:24because that is such a reality and i think yeah this this tension of staying too long is is something
03:29that has been very inspiring for us yeah i remember actually in the process of when we were you know
03:34creating the story of this film uh charlie i don't know if you'll remember this but we had we had a
03:39like a we just facetime called each other and remember charlie talking about you know kind of knowing
03:45culture and knowing the sort of cycle of culture i remember charlie saying something like i'm i'm i know people
03:51will get sick of me everyone likes me right now but everyone will will get sick of me yeah and and i
03:57remember asking like well how does that make you feel and you know the sort of personal the human side
04:02of of you is like um obviously that makes me sad and obviously like i'll be i'll cry when it happens
04:08i'll be heartbroken when it happens but i know what's going to happen so something that was interesting
04:12for us when we're making the film was like you know that there's if you've got something and it
04:18makes you feel good the you'll jump at any chance to try and keep that thing around even when you know
04:24you're kind of it's not going to serve you to stay with it you know and that feels true across so many
04:29different parts of our lives you know whether that is you know uh uh a phenomenon album or or it's a
04:36relationship or a job or whatever you know so it felt like a very human feeling yeah that's so real
04:43um so the two of you obviously have a great working relationship how did this differ creatively
04:50in your approach versus like the music videos you've done
05:00it's a lot longer i mean i would say you know aiden and i have made like a video in like from like
05:06deciding we're gonna make it to it coming out in four days like we literally made the guest video
05:12and like from like the beginning to its release four days
05:23you know so this process was obviously really long and yeah yeah yeah and what's so fun about like
05:31when we're able to do really really something really really fast and something really instant
05:35yeah similar thing actually we just put out a video for ag cook's track a residue which is one of
05:42the the tracks from our our musical score for the film
05:52similar thing it was we turned it around so fast we actually shot that in a half day on one of our
05:57press days basically yeah um and and what's so fun about doing that is how instant it gets to feel for me
06:04it's like some of the only opportunities i get to to feel like you're doing something almost live
06:09you know charlie obviously plays shows and you get to feel the reaction of a crowd most of the time
06:13like if i make something you've got to sort of polish it and wet a little way and then and then it kind of
06:19goes out but it sort of feels removed from you so that's like really fun but you know there's something
06:23also amazing about being able to take a lot of time spend ages together really have an idea and um
06:33and a purpose um that you want to get across and then spend a lot of time figuring that out you know
06:39and that's what we got to do with this film so how has your relationship evolved have you gotten
06:44closer like what's the vibe now yeah we honestly have to do this remotely so much press and we're
06:53like oh no i think well i mean i hope charlie you back me up on this over the course of the filming
07:00charlie and i really became best friends we were already really close and really got each other
07:04but you know we it's like in order to make this film we had to be so honest with each other all the
07:08time charlie had to share really like the most sort of personal side of herself and i was grateful
07:13that i was able to be someone to talk to and work with you know when we were when we were figuring
07:19these things out but charlie what do you think yeah i think you want me do you want me to make you
07:25feel good something nice um yeah no i mean i agree completely it's like we've as aiden said we we were
07:32already you know close prior to this but i think this has just sort of bonded us in such a
07:38a huge way as friends but also as like creative partners because i don't know it's like i feel
07:45so lucky to have made or been a part of making aiden's first feature with him like i really do feel like
07:54he has such a you know singular vision and i think the more and more films he makes the more that's just
08:02gonna get honed and i just feel yeah i just feel really like excited for whatever you're gonna do
08:08next aiden and hopefully i'm i think it might be us together again can't get rid of each other
08:15you heard it here first yeah love to hear that um so 29 days you guys filmed this in 29 days that's
08:25insane what was the biggest challenge with that i mean well as charlie said earlier we're we actually
08:33have been used to extremely expedited timelines so i um i don't know i mean it's it's it's it's the
08:42longest i've ever worked on anything so weirdly it kind of didn't you know it has a really condensed
08:47timeline for a film it's extremely short amount of time to shoot a film in but um yeah it's it's
08:53i guess the funny thing is that most of the time we i'd really been used to shooting something and
08:58within two days you know you've shot everything that you need for that final thing and so it's
09:03funny being like a week two weeks in and you've maybe got 45 of the film in a button in a box
09:10somewhere so that feels strange to be like have have we have we got it all yet you know you feel
09:17like you're kind of waiting in the dark for a lot of it and then and then eventually you've got all
09:20this stuff you gotta click together but what about you charlie i mean the stamina of it i think and and
09:27as aiden said that's not even very a long a long film shoot but it's very short yeah for me that it
09:34was the that was the sort of um that was the longest time i've been on set as an actor and so
09:42just kind of like the stamina i think you know keeping the energy alive and we really tried i think
09:48this was really important to us and actually one of the good things about shooting this in such a
09:54short amount of time was we kind of could keep the sort of party chaos like frantic energy that you
10:05sometimes film feel in the film alive because you know we had like four weekends together so every
10:11single weekend we would just go out and we would and then sometimes even when we were on set because
10:17we were shooting in a rehearsal space we had a huge pa system so sometimes aiden would just like blast the
10:23prodigy like whilst they were like setting up a shot and so it was kind of like this like
10:35constant energy up which was really it was cool yeah yeah i i damaged the ceiling of a karaoke place
10:43but i did pay for it i did pay for it yeah because it was just we were just having the best time i paid
10:48for it i paid you back i paid you back you did my goods
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