00:00and the focus is also on the creative economy.
00:04How can people...
00:05Can you give us a glimpse about that?
00:07Fantastic.
00:08I'm Lindy Cameron, the British High Commissioner.
00:10And it's wonderful to be here at the British Council today
00:13at the Cultural Convergence event.
00:15Which, as you say, is a great example of putting into practice
00:17what we did in the UK-India relationship in 2020.
00:20Where we not only agreed Vision 2035,
00:23the relationship between our two countries...
00:25for really high ambition and economic potential,
00:28but also a programme of cultural...
00:30that talked about how we would work together on these issues.
00:33And this is a great practical event...
00:35that demonstrates how we turn that into practice.
00:37And, of course, the British Council is uniquely positioned.
00:40to be able to bring together governments, the sector,
00:43and the wider community...
00:45to turn that into reality.
00:46So, wonderful to be here.
00:50Thank you very much.
00:51Thank you very much.
00:51Thank you,
00:55Last year we saw, a partnership was signed on, on, uh,
00:59it's good.
01:00Mm-hmm.
01:01How do you, how do you see this event aligning with that, uh, culture?
01:05The program of.
01:10Cultural cooperation that was signed between the United Kingdom and India last year by
01:14our two.
01:15Ministers of culture was designed to really strengthen and deepen our cultural.
01:20We believe that young people really need to have a better understanding of each other.
01:25Um, more opportunity to connect, to work together, um, to study together.
01:30And that, that will help them build solutions and build new knowledge and new ideas.
01:35That will benefit all of us, not just India and the UK, but also other countries around
01:39the world.
01:40The Vision 2035 also committed us to strengthening our economy.
01:45Um, and building prosperity through the creative industries.
01:49And so this.
01:50This event is, uh, honoring that commitment and building a new platform for UK.
01:55And I, and India to collaborate on the creative industries.
01:58And I want to understand something of why,
02:00I want to understand why,
02:01I want to understand why,
02:02I want to understand why,
02:03I want to understand why,
02:04I want to understand why,
02:05I want to understand why,
02:06I want to understand why,
02:07I want to understand why,
02:08I want to understand why,
02:09I want to understand why,
02:10I want to understand why,
02:11I want to understand why,
02:12I want to understand why,
02:13I want to understand why,
02:14I want to understand why,
02:15I want to understand why,
02:16I want to understand why,
02:17I want to understand why,
02:18I want to understand why,
02:19I want to understand why,
02:20I want to understand why,
02:21I want to understand why,
02:22I want to understand why,
02:23By collaborating together we can learn from each other and we can build solutions that
02:27can really tackle.
02:28Some of those global challenges.
02:30So one of the examples is the new
02:33landscapes program.
02:34This is a program which brings together UK and.
02:38Indian small medium enterprises that are working in the area of fashion and textiles.
02:43It brings them together with expertise from the UK's.
02:48University of Arts London and with NIFT the National Institute of Fashion and Textiles.
02:53Here in India and through that consortia approach they're able to research.
02:58New ways of developing sustainable approaches to fashion so one.
03:03example which I absolutely love is that one partnership developed and sustainable sequence.
03:08And they went on to receive funding that has enabled them to take that idea.
03:13production so that's some of the ways that we're able to shape the collaboration.
03:18And they went extensively in Europe, Asia and Australia.
03:21Why do you do this partnership?
03:23In India and UK's creative sector is important and relevant.
03:28So I have worked around the world but I know that both India
03:33and India's and the UK's creative industries are world leading.
03:37They are both.
03:38They are.
03:39Models.
03:40Nope.
03:41Yeah.
03:42Absolutely.
03:43I'm Tim Boat, who's the first part of the UK demand is mostly importante to the
03:44countries.
03:45The left to war is the first part of the UK care, fear.
03:47Why didn't you do this partnership?
03:48The innovations thatий of India and the UN représ Arena are open time for our five
03:53sources, is India's and the UKwr Reach.
03:55So we'll know and introduce this partnership to Asia.
03:56And this partnership is the UN ned kasih solutions that have aha.
03:58We want to leverage that it's שנ can see.
03:59The constitution on collaboration of Australianόσwaraин School and European policy wellness
04:01which along which are often花生,
04:03is to use, we want to allow better look to understand parliament
04:04and where no question approaches we will learn a bit more
04:05helping can there?
04:06So I believe firmly that all of the creative
04:11industries are a way to join up communities across the world and most particularly
04:16between India and the United Kingdom, our films, our art, our
04:21music are things that we love all of us and things that we have in common they
04:26tell local stories but they tell local stories on a global platform and that's
04:31what the British Council is here to help those global platforms for local stories.
04:36So what rule according to the festival cultural institutions
04:41in a network play in translating creativity into long-term economics
04:46Well the story is simple, it's an economic story
04:51So festivals contribute enormously not just to their local economy
04:56but to the economy of the country as a whole. For example in London
05:00four hours
05:01one out of five tourists say they come to London for the culture and creativity
05:06and of course we have many examples here in India as well. So our
05:11creative industries are not just making their own work and selling their own work across the world
05:16They're also creating attractions that bring visitors from all around the world
05:21to benefit the economies in India and the United Kingdom
05:26and how they experience how they see UK media patrons
05:29and feeling it blood pressure
05:31and how they experience how they see you in the coming of Europe and the United Kingdom
05:36So that great
05:36about this conference that we're doing here that the British Council has organized with
05:41people from the UK and from India is it's about learning and what we see
05:46in today's discussions is how much the United Kingdom have to learn from India
05:51what fantastic examples there are of developing local
05:56sustainable but world-class cultural and creative industries and
06:01and that is I for me an inspiration and a joy to see
06:06how do you see the next day of work next decade of India
06:11I really expect to see in the next 10 years
06:16a much stronger connection between our universities in the creative industries
06:21I think there is so much opportunity for our institutions to collaborate to really
06:26build the next generation of future ready talent in the creative industries
06:31whether that's in podcasting or filmmaking or fashion or design
06:36and there are so many ways that our institutions can partner whether it's through joint
06:41masters programs or joint undergraduate programs through British students
06:46coming here to India to do internships in the creative industry sectors here in India
06:51and learn from the opportunities and the approaches to scale that you have here
06:56and because of course now there are nine British universities setting up campuses here
07:01in India and we expect more in the coming years there are more opportunities for
07:06UK universities to be part of that ecosystem working with industry and
07:11to ensure that there's a sort of flow of talent between our countries for many years to come
07:16thank you
07:21So in 2025, we have signed a five-year agreement, a cultural agreement.
07:26This agreement entails four or five major things.
07:31Of course, one is a partnership on the aspects of creative economy, which we were discussing.
07:36Today as well, apart from that, our partnership on museums, on displays.
07:41Of various historical objects, on conservation of monuments.
07:46On education and cultural exchanges, artist residencies.
07:51And also learning from each other's experience in cultural practices.
07:56And cultural rejuvenation that is happening in both the countries.
08:01What is the focus in India?
08:02And how is it moving from?
08:06The focus from our side is to leverage technology.
08:11To bring market access to our creative artists as well.
08:16As well as creative entrepreneurs.
08:18It includes the visual art space.
08:20It includes...
08:21It includes the space for Indian crafts.
08:24And also the...
08:26The...
08:27The specified textile and other objects.
08:31Which can have an international market.
08:32Which can have an international market.
08:33Which can have an international market.
08:34What...
08:35Where is the role of this?
08:36You're thinking...
08:37Why are there.."
08:38Right..
08:39Between governmentlevant commodities...
08:40So..
08:41UK..
08:41has had a very big focus on growth of creative economy in their country.
08:46And they have adopted certain practices which has allowed the creative economy to grow further.
08:51Faster than other aspects of the other elements of their economy.
08:56We have to learn from UK and partnership with UK will help us to take...
09:01...new ideas and use them for our own growth.
09:06I think that there is a group of public partners.
09:10Can you...
09:11So we are looking...
09:16...and public-private partnerships in all spheres of the Mandate or Ministry of Culture.
09:21It may be conservation and preservation of a cultural heritage.
09:24It may be providing...
09:26...market-access to performing arts and to visual arts.
09:31...
09:50...
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