- 3 hours ago
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ЁЯШ╣
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00:00You
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00:40to make a good product.
00:41No one can make a good product.
00:43You can also add other things with this product.
00:45and for the team.
00:45Bye.
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02:57Welcome to the tank.
02:59You were telling me that this idea came in 2011.
03:02Yes.
03:03My husband came here.
03:04He was a chemical engineer.
03:05Yes.
03:06His factory was closed in 1998.
03:09Then they decided that they had to do their business.
03:12So they went to the truth house.
03:14He was made of washing powder.
03:16He was my husband of Rajat washing powder.
03:19His company and his master's army separated in the town of Kota.
03:20And also he was emptied for the country.
03:21He takes place for two or three years.
03:22He has taken place for two to three years.
03:23And her family devoted to Kota.
03:24And these daughters of Shababika, come and raise the dog.
03:25He took place for a while.
03:26In 2006, we changed our growth for our growth.
03:30I went to BSG.
03:31I started coaching classes from my home.
03:36I had to learn from other people.
03:37Plus, I used to study in colleges.
03:41I used to study in Texas.
03:43I used to write for the magazine.
03:45Auntie!
03:46You gave us big papers.
03:47That's true.
03:48I really enjoyed it.
03:49Where is it, Kamal?
03:50See you.
03:51I had to challenge in 2011.
03:53Very good.
03:54And Apoorva, what's your story?
03:56I had MBA from Manipal.
03:58After that, I had a business partner HR.
04:02I worked in a few companies.
04:04And finally, we had a dream of my father.
04:06I had to complete it.
04:07You all started together.
04:08Yes.
04:09So, I and Mom had started this business.
04:11In 2023.
04:12And then, Samradi joined us.
04:14You are bigger?
04:15I am bigger.
04:16Samradi, what's your story?
04:17I started accounting in 2016.
04:21I completed my C.A.
04:22And I joined Barclays Bank in Chennai.
04:26After three years, I got promoted as assistant vice president.
04:29Then, I came to Mumbai.
04:31Doysha Bank joined us.
04:32I had my risk profile here.
04:33I handled it.
04:34I had a risk profile here.
04:35I handled it.
04:36One thing I had to say.
04:37You have to study so much of your daughters.
04:40You have to study so much.
04:41It is very inspiring.
04:44Our mother is very strong touchwood.
04:46When we were managing it, we didn't think about anything.
04:49But then, when it started.
04:51We went for a year.
04:52We had to study how we will come out from this grief.
04:55But she supported us.
04:56She managed the entire show.
04:57Very nice.
04:58She managed the entire show.
04:59Very nice.
05:00And she had planned everything well.
05:01And then, she realized that my child is settled.
05:04Now, I can think of...
05:06to complete her dream.
05:07What a story.
05:08Very nice.
05:09Well done.
05:10First of all...
05:11There was a gen diary.
05:12There were all paths.
05:13So, your father is like a gen diary.
05:16She has a small pocket ironies.
05:18Yes.
05:19So, they are so passionate about this product.
05:21You have to give them.
05:22You have to give them.
05:23You have to give them all the money.
05:24You have to give them all their accounts.
05:26You have to give them all the money.
05:27No, but this is a movie type scene.
05:28There was a diary and then, you have to give them all the formula.
05:31Some of the products will have divided.
05:32Galactive?
05:33It's quite tremendous.
05:34So, why don't we choose to pay minimal is So, it's better.
05:35Well done.
05:36We have all the tasks.
05:37Consum Ter homosexuality.
05:38Well done.
05:39For a evening, Patrick says,
05:40My husband made a film
05:41Straight into the sport.
05:41So, you didn't pay but his house.
05:43crush a man,
05:58you love them other people and them animals.
06:00Go from our home.
06:00it's safe for your hands also.
06:05So we have to apply, if you leave it for 30 seconds then it will work for the emulsification.
06:10And then it will release out.
06:12We have swiped it.
06:16And you can see that all the bad things are coming.
06:19So you need to do more work.
06:21What happens here?
06:22When we spray it, we put it in general for 30 seconds.
06:25We have to wait everyone.
06:26But it doesn't need it.
06:27This is very effective cleaner.
06:29So that's why
06:30you're already safe.
06:32We call it surface.
06:33It's more scrubbing.
06:35You can see that surface is bad.
06:37It's not mandatory to write the ingredients.
06:39What?
06:40It's not mandatory for B.
06:41So what is it?
06:44Acquire is a major problem.
06:45Then we have surfactants.
06:47After that, we use a few salts.
06:50And then we have fragrances.
06:52What are the SLS and SLES?
06:54Where are the SLS?
06:55We have a CAPPB and a SLES.
06:57But the SLS is very helpful.
07:01No.
07:02So there's a degree
07:03of using anything.
07:04So we have NABR
07:05certified.
07:06PH balance etc.
07:08So if you can do this,
07:10regular toxic stuff
07:11they don't want
07:12that people can do it.
07:14They can do it.
07:16Our biggest thing is
07:18effectiveness.
07:19We claim
07:20we will clean our products.
07:21It will be clean.
07:22How do you measure it?
07:23How do you measure it?
07:25No.
07:26No.
07:27No.
07:28No.
07:29No.
07:30We have our website.
07:31Amazon.
07:32Flipkart.
07:33And MeSHO.
07:34We have four major platforms.
07:35We deal with our platforms.
07:36We deal with our products.
07:37Our products launched on Instagram and YouTube.
07:41So people would send a review of this company.
07:43What is the rating of Amazon Flipkart?
07:44Amazon Flipkart.
07:45So it is like 35,000 overall reviews, we have 4 ratings.
07:50How much?
07:5135,000 overall reviews.
07:5435,000 overall reviews.
07:5535,000 reviews.
07:5635,000 reviews.
07:57You can see it on Amazon.
07:59On Amazon.
08:00We are best sellers.
08:01Let's write.
08:02It's 4.1.
08:03Aaman.
08:04Java.
08:05Last year, Amazon has awarded some awards in Delhi.
08:08We are also best sellers.
08:10Wow.
08:11It was our first Diwali.
08:13Yes, it was our first Diwali.
08:14It was our first Diwali.
08:15It was viral.
08:16That's why our Diwali was out of stock.
08:17It was a thousand orders.
08:18It was a boost in the market.
08:20When I talked to influencers, I told them to buy a product first.
08:23If it feels good, let's see.
08:25Cancel.
08:26Don't see it in the market.
08:27And they loved the product.
08:28They were like, we are comfortable.
08:30We can clean all the things.
08:32Chimney, exhaust fan, the fridge.
08:35Microwave.
08:36So, it's safe for every appliance.
08:38It was very safe.
08:39So, we have to...
08:40If you want to put it in real, they said, yes, we want to put it in real.
08:43So, we have to put it in real.
08:44So, we have to put it in real.
08:45The two influencers were the last Diwali that have put it in real.
08:47They received 30 million and we changed the stock.
08:49So, we are out of stock.
08:50And there were others who went to overnight, so they did overnight and the share of the day.
08:55Yes, our Diwali has made it.
08:59I ordered it from Amazon.
09:00I ordered it from Amazon.
09:02I ordered it from Amazon.
09:04I ordered it from Amazon.
09:05I ordered it from Amazon.
09:07I ordered it from Amazon.
09:09I ordered it from Amazon.
09:10I ordered it from Amazon.
09:12I ordered it from Amazon.
09:14I ordered it from Amazon.
09:15I ordered it from Amazon.
09:19And which type of...
09:20...and the Pipe Bus cleaners.
09:21There are other furniture cleaners.
09:22There are shoes cleaners.
09:23There are bathroom cleaners.
09:24There are other furniture cleaners.
09:25There are other furniture cleaners.
09:25There are other furniture cleaners.
09:26But if you look at the packaging...
09:28...it's very bad.
09:30...it's very bad.
09:33If you look at it...
09:34...it's very bad.
09:35...it's very bad.
09:36It looks good.
09:37Yes.
09:38If you look at it...
09:39...it's very bad.
09:40If you look at it...
09:41...it's very bad.
09:42Correct.
09:43If you look at it...
09:44...it's very bad.
09:45...that it's very bad.
09:46It's very bad.
09:49Well, I have to look at it.
09:50Yeah, it goes up there.
09:51Are we saying it's bad then?
09:55We started the 1st November.
09:57In 2023-2024, we had 3,47,000 sales.
10:00In 2024-2025, we made 3,83,000,000 sales.
10:05And now, in six months, including September, we have already 6 crore.
10:10We have made 8,00,000 sales.
10:11We have made 8,00,000 sales.
10:14We have made 8,00,000 sales.
10:15We have made 8,00,000 sales.
10:17Our logistics will be more than 1,5.
10:20We are now in the advanced tier of Amazon, so we are now in the 35% of our customers.
10:25We are now in the 40% of our customers.
10:27Influencer marketing?
10:28Now, we have done influencer marketing.
10:30Influencer marketing is 4% of our sales.
10:32According to that, every month we have about 1.5 million dollars.
10:35We have about 90 reels approximately.
10:39Well done.
10:40And then, we charge a little bit of affiliate marketing.
10:45The market is 7% in total.
10:48So, what is the bottom line?
10:50So, we are taking a fixed cost of 12, so approximately 19.
10:55So, we have about 60% EBITDA.
10:57And after-tech is about 16%.
11:00Wow.
11:02In this competition, surfactant-based cleansing.
11:05Yes.
11:06Which people are doing?
11:07Happy Planet.
11:08Happy Planet is also one of our competitors.
11:10The market that is backed by BC.
11:11So, we have to bootstrap.
11:1445 crore valuation.
11:15Why?
11:16Why?
11:17Because we have achieved 6 crore already.
11:19And this time...
11:20The target of 13 crore turnover.
11:21Approximately.
11:22The target of 13 crore turnover.
11:23Approximately.
11:24This 13 crore...
11:25What I am expecting is coming from 4 platforms.
11:28Quick commerce.
11:29Untouched.
11:30Offline market.
11:31Untouched.
11:32What is your strategy next?
11:33Offline.
11:34Our strategy...
11:35is that...
11:36First of all, we run it in quick commerce.
11:38First of all, we run it in quick commerce.
11:40Offline only in major cities.
11:42And how much revenue will happen?
11:44We are targeting...
11:45100 crore.
11:46We will achieve it.
11:47Now, our product...
11:48We will achieve 100 crore.
11:49Now, our product...
11:50Assortment.
11:51We will also increase it.
11:52We will also increase it.
11:53These are 5 products.
11:54We will increase it.
11:55We will increase it.
11:55We will increase it.
11:56We will increase it.
11:57What are your thoughts?
11:58We will also come to the laundry.
11:59We will also come to the laundry.
12:00Lawndery details.
12:01We will also come to the laundry.
12:02And these utensils with liquid.
12:04We will also come to the formulas.
12:05Her distribution or her.
12:10Is it a dream to make a product or make a company first to make a company?
12:16For us, stability matters.
12:18If you can see the kitchen cleaner...
12:20It's a major category.
12:21It's been two years ago.
12:22If we only introduce products, then we have...
12:25We do it.
12:26But stability, market placement, market...
12:30It's been a long time.
12:33We knew that before...
12:35We take Urban Wipe to the floor.
12:37People know us from a particular brand.
12:39After that...
12:40We can add on things.
12:42So, stability is something that we want first.
12:44After that...
12:45And we will add all these.
12:46And are you doing manufacturing now?
12:48Yes, it is an in-house manufacturing.
12:50I have a quality control.
12:52I was talking about emulsification degree.
12:54All those things.
12:55Should be in our hands.
12:57How is the equity split?
12:58Sir, the major stick?
12:59Of course.
13:0070%
13:01Yes.
13:02And then 10, 10.
13:03And Rajat will get 10.
13:04Once his employment is over.
13:05See you, who is?
13:06Wow.
13:07Lovely.
13:08I love it.
13:09I love it.
13:10I love it.
13:12Jogalwandi is good.
13:13Passion is good.
13:14I will give you an offer.
13:1590,000,000 for 5%.
13:1790,000,000 for 5%
13:1890,000,000 for 5%
13:20No, no, no, no.
13:21No, no, no.
13:22I'll give you an offer.
13:23I'll give you an offer.
13:24I'll give you an offer.
13:25What do you want to say to your auntie?
13:27Good offer.
13:28I want to say auntie, it's very good.
13:30Avan, my son, let's do the work.
13:33I want to say that you can offer all of your offers.
13:35You don't have to allow anyone to normally.
13:40You know, you guys are really sweet and...
13:45I think it's a lot of work in terms of your branding, your packaging.
13:50And you don't have to make 100 crore company.
13:53You don't have to go offline.
13:55You don't have to look at detergents.
13:58I think you can kill it on Cucumber.
14:00And you can kill it on e-commerce using influencers.
14:05This is your primary marketing week.
14:08So, I'll offer you too.
14:10One crore for five percent.
14:15You know, I don't make low offers.
14:18I'll give you a little more.
14:19One crore for five percent.
14:21Kitchen anyways is your hero product.
14:23Kitchen anyways is your hero product.
14:25I think you should focus only on kitchen.
14:28If for kitchen,
14:30Urban Wipe is the go-to name.
14:32Yeah.
14:33It has like huge potential.
14:36So, I'm very much interested.
14:37Save away one crore for five percent.
14:41Abir and Sharks have said,
14:43Why can't it save you?
14:44It save you, it save you.
14:45The one thing that founders don't realize is that in Cucumber
14:50Now, the business will be 10X harder.
14:54Now, the business will be 10X harder.
14:55In this stage, you have done incredible progress in this stage.
15:00But now, it feels like a product, a brand.
15:05And it's not clear to me that this journey is a brand from a product.
15:10It's not clear to me that it's not clear to me that it's not clear to me.
15:15I wish you all the best.
15:17I think you've got three phenomenal offers.
15:20For today, I'm out.
15:22Now, you have three offers.
15:24One crore.
15:25One crore for five percent from three of us.
15:27I'm doing 10 lakh extra.
15:29If you have time to take a look,
15:30you can come back to think.
15:36Hello?
15:38Hello?
15:39Yeah, Roger.
15:40You've got three offers.
15:44Tell them, please.
15:45Come on.
15:47Would the three of you come together for this?
15:48No.
15:49You'll get one more time.
15:50Yeah.
15:51It depends on what they want.
15:52There will be a very negligible amount for anyone.
15:53Yeah.
15:54So, it's likeтАж
15:55Let go.
15:56Ready.
15:57Set it up.
15:58Ready.
15:59Set it up.
16:00Oh
16:05I think 3%, honestly.
16:10One more percent is too low.
16:12So I think you have two good offers.
16:14I'm out.
16:16Okay.
16:18Yeah.
16:20Yeah.
16:22Yeah.
16:23Yeah.
16:24Yeah.
16:25Yeah.
16:26Yeah.
16:27Yeah.
16:28Yeah.
16:29Yeah.
16:30Yeah.
16:32Yeah.
16:33Yeah.
16:34Yeah.
16:35Yeah.
16:36Yeah.
16:35Yeah.
16:36Yeah.
16:401 crore each for 10%.
16:45It's a lot of money.
16:48Truthfully, this...
16:50This product does need to become a brand and it needs the right distribution strategy.
16:55For it to scale.
16:57Two crore eight percent? No.
16:59No, no, don't do that.
17:00It's not a counter of a nine.
17:01I think it's not a counter of a scope.
17:02You can tell me yes or no.
17:05Let's do it.
17:09Let's do it.
17:10Goal!
17:11Yes!
17:12Double.
17:13Double.
17:15Thank you so much.
17:17Thank you so much.
17:23Thank you so much.
17:36Bye.
17:37Bye.
17:38Bye.
17:39Bye.
17:40Guys, welcome to the OPPO Make Your Moment Zone.
17:42Where we believe that you should be authentic.
17:45Be yourself and be present.
17:46And we are here with Urban Vibe founders, Dr. Renu Ji.
17:50and their daughters, Apoorva and Samridhi.
17:52How do you feel?
17:53How did you just leave from the tank?
17:55Very excited.
17:56Very excited.
17:57Our philosophy is to empower and embrace the beauty of life.
18:00Every person's life has a turning point when the struggle becomes more confident.
18:05When you think about it, this is its moment.
18:07That everything will be good.
18:09If that moment you...
18:10If you share it with us, we will inspire it too.
18:12So, Diwali is very important for everything.
18:15In our last year, we cracked 10,000 orders and hit.
18:19What about it?
18:20And it was all combined efforts of our influencers, our marketing team, our production team.
18:25So, it feels like we have reached one level.
18:28Now, we can grow up.
18:29And we can grow up.
18:30And we can grow up.
18:31Crack curling here.
18:32Crack curling here.
18:33Crack curling here.
18:34What about it?
18:35What about it?
18:36I'm sure.
18:35and the story will be inspired by you.
18:38Thank you very much.
18:40to share your journey with each other.
18:42I want to capture this moment for this moment.
18:45Only on the OPPO Reno 15.
18:47There is an ultra-wide camera with 4K recording.
18:50So, smile will be ultra-wide.
18:52So, the selfie will be very good.
18:54Let's see.
18:55Take a selfie.
19:00Let's see.
19:03I'm not unlucky.
19:04I'm not unlucky.
19:05But as much as possible, it's been in the start of my life.
19:10Initially, I had to become a writer.
19:12Parents thought that it was a very unstable life.
19:15So, I went to the U.S.
19:18When I was 20 years old,
19:20that was my first start-up idea.
19:22I got funding for it.
19:24But as long as...
19:25Well, luck would have it.
19:26I didn't want to be an entrepreneur in my visa.
19:29At that time,
19:30many of my portfolio companies were in the U.S.
19:33and I used to be enamored by that.
19:36But after a year,
19:37the visa was rejected
19:38and I had to come back.
19:41I joined Good Capital.
19:42And I became a partner.
19:43And I became a partner.
19:44We had a lot of...
19:45very interesting start-ups.
19:46I invested in all the entrepreneurs.
19:47I felt very...
19:50very inspired.
19:51While working,
19:52my colleague told me
19:53that until you have a business in India...
19:55that's when I took it upon as a challenge.
19:56That's when I took it upon as a challenge.
19:57That's when I took it upon as a challenge.
20:00I will also build and see how it goes.
20:05Great times!
20:10Thanks, everyone.
20:47Not my style.
20:49So I'll keep it short.
20:51Hi, my name is Aparna Saxena.
20:53I'm a founder of Delhi and anti-norm.
20:56I'm a founder of Delhi.
20:57I'm a founder of Delhi.
20:59I'm a founder of Delhi.
21:01I'm a founder of Delhi.
21:02I'm a founder of Delhi.
21:04I'm a founder of Delhi.
21:06I master of Delhi.
21:08And I'm a founder of Delhi.
21:09I'm a founder of terugality.
21:11And I'm a founder of Delhi.
21:13I'm a founder of Delhi.
21:14Hi, my name is Aparna Saxena.
21:15I have a name, Nickiona Saxena.
21:16I know we're gonna have a name.
21:17We're gonna have a...
21:19And we make a name onsey,icheanip.
21:21And happens outside.
21:23which replaced 11 things in two pumps.
21:27This is time and energy.
21:28Sharks, I feel...
21:33The true luxury is the luxury of less.
21:36And this multifunctionality...
21:38I have been brought to India.
21:41My ask is...
21:421.03 crores...
21:43for 1% equity in my company.
21:47Very specific.
21:48So Sharks.
21:53Hey, don't kill me.
21:55That's the only thing.
21:57Let's go anti-norm.
21:58And break.
22:01Oh, my God!
22:02Whoa!
22:03Whoa!
22:04My God!
22:07Well...
22:08I've been dying to do something like that.
22:13Crazy.
22:14But it was good.
22:19Aparna, welcome to Shark Tank Season 5.
22:22Tell us a little bit...
22:23about your journey.
22:24I'm from Delhi.
22:25Both my parents were civil servants.
22:27And...
22:28they gave life savings...
22:30in educating my sister and me.
22:32So we went to the...
22:33US.
22:34That's nice.
22:35And...
22:36I got my bachelor's and master's in accounting...
22:37over there in Binghamton.
22:38University.
22:39And I came out with...
22:40great job analyst at Circle Up.
22:42It was one of the leading...
22:43consumer VCs...
22:44at the time.
22:45Around half a year...
22:46my H1B didn't get picked up...
22:47in the lottery.
22:48and I had to come back...
22:49but I'm glad...
22:50because...
22:51in that time...
22:52tech boom came out...
22:53and I got to join Good Capital.
22:54In the last five years...
22:55I'm a VC in Good Capital.
22:56And...
22:58that's my story.
22:59Well done.
23:00So, when did this start?
23:01This is October 20th.
23:03It started in 2024...
23:04but...
23:05we will come to July 1st in the market.
23:082025.
23:09By the way...
23:10these boxes...
23:11are open as a book.
23:12They are also...
23:13multi-functional.
23:14So, until we see products...
23:15we will tell...
23:16more specifically about this...
23:18brand.
23:19The intention...
23:20behind Antinom...
23:21was...
23:22that...
23:23in the market...
23:23there are already...
23:24many good products...
23:25of course...
23:26fantastic cosmetic products...
23:27but I wanted to...
23:28bring something special...
23:29something that...
23:30actually...
23:31truly...
23:32solved the problem.
23:33So, I went to US...
23:34research...
23:35I spent a month...
23:36a month...
23:37I saw...
23:38time saving...
23:39on every...
23:40cosmetic company...
23:41in front of me.
23:42I was a...
23:43proprietor...
23:43in front of me.
23:44I was already...
23:45created a data...
23:46model...
23:47which...
23:48strength-based...
23:49data analytics...
23:50and...
23:51output...
23:52If it is lower than it, it means that the market is not ready.
23:55It is above 7.1, then it is cluttered.
23:57And there are four pillars of the antinome.
24:00One is that it is multifunctional.
24:02For example, our Bi-Bi Blow Dry, which acts as serum as detanglers.
24:07The second pillar is the climate.
24:10The biggest problem is the climate.
24:12We will add climate-type ingredients to it.
24:17The third pillar is the utility.
24:18When I was making its brand language, I would say,
24:21No, no, all are Asian.
24:22I would like to see it.
24:23The photo will come good.
24:24But I want it's formula to apply it.
24:27And the fourth pillar is the instant results.
24:31That's our biggest goal.
24:32The truth is this.
24:33We are here in a very different category.
24:35We have come to save time.
24:37I love the fact that I have a data model used
24:40and you are coming up with products.
24:42But what is your differentiation exactly?
24:45It's time-saving.
24:46Multifunctional...
24:47What is the primary?
24:48So multi-purpose, multifunctional,
24:49the biggest need for your product.
24:51It's...
24:52It's not the clean and the natural.
24:54That's not my motto.
24:55I don't have natural products.
24:56Efficient products.
24:57It's time-saving.
24:58It's time-saving.
24:59So, our time-saving multifunctionality
25:01is the main thing.
25:02It's time-saving.
25:03AI is not that great a prediction.
25:05So, you are so confident
25:07How can you say that if this score comes
25:10then I launch a product based...
25:12based on that?
25:13Actually, AI is not our prediction.
25:16AI...
25:17It's our formulation.
25:18We have made a data model for the prediction.
25:21Okay.
25:22We have made 10 variables in this data model.
25:24We have studied this one year.
25:27Which companies have come in the last 10 years?
25:29And are they successful?
25:31What products have they been successful?
25:32They have made the data input
25:34and made the scoring.
25:35If it's only past data...
25:36If it's only past data...
25:37If you can predict which model will go...
25:40then no one will make it.
25:42Absolutely.
25:43That's why there is a second layer of the funnel...
25:44that what is going on today?
25:45What is going on today?
25:46There are many...
25:47variables...
25:48Korean skincare...
25:49TikTok...
25:50Trends...
25:51We have made a formula...
25:52and you are absolutely right.
25:53When we launched...
25:54we didn't think...
25:55we had hit the nail on the wall...
25:57So the goal was...
25:58We will go to the market...
25:59we will see...
26:00what is going on...
26:01what numbers are going on...
26:02What is going on...
26:02which returning customers are coming...
26:03We will put poppers...
26:04and then...
26:05We will go...
26:06I'm...
26:07I must say...
26:08packaging...
26:09...kamal ki hai.
26:10It is...
26:11truly antinome.
26:12Thank you so much.
26:13This is so cool...
26:1450% of your beauty category...
26:1650% of your beauty category...
26:17sales...
26:18packaging...
26:19Fantastic.
26:20You gave four products...
26:21dry shamp...
26:22shampoo...
26:23hair cinnamon...
26:24lip balm...
26:25and a pocket powder.
26:26And this lip balm...
26:27is not a filler...
26:27and this lip balm...
26:28will be your...
26:29This?
26:30Yeah...
26:31What is the SPA value...
26:32on this?
26:3315%
26:34You know...
26:35this is becoming...
26:36a zamana...
26:37of convenience...
26:38yes...
26:37but...
26:38in products...
26:39you need specialization...
26:40now...
26:41you have multivitamins...
26:42my category...
26:43rather than...
26:44taking one multivitamin...
26:45people...
26:46end use...
26:47you need...
26:48a different supplement...
26:49Good point.
26:50So...
26:51this...
26:52angle beauty product...
26:52someone like me...
26:54would not be convinced...
26:56because...
26:57you have combined...
26:58its format...
27:00its time...
27:01of application...
27:02its end use...
27:04is different.
27:05You are saying...
27:06this is the time...
27:07to build...
27:08vertical companies...
27:09in a way...
27:10but...
27:11we...
27:12to solve...
27:13so...
27:14all the insights...
27:15from those women...
27:16who are busy...
27:17who have said...
27:17I...
27:18skip...
27:20in the morning...
27:21because...
27:22I...
27:23leave my son...
27:24at...
27:25my son...
27:26leaving the school...
27:27in my...
27:28I...
27:29This is to solve for those moments in their life, even the lip plumper for that matter.
27:34All of the women have five things in the purse.
27:38They have lip balm, lip gloss...
27:39I wanted it to break the head.
27:42No, I'll correct you.
27:43I'll give you...
27:44I'll give you my example.
27:45When I use lip balm, that is because my lips...
27:49It's dry.
27:50And I need moisturizing.
27:52Trust me, Aparna.
27:54I don't need a tingling feeling and plumper look.
27:57Absolutely.
27:58But whatever...
27:59You have to use a tingling plumper.
28:00There's no hydration in its options.
28:03I think...
28:04Your point is that primarily if you're looking for plumper, with added benefit rather than...
28:09Substitute for a bomb.
28:10Correct.
28:11Are these three products now?
28:12Are these three products now?
28:13Are these three products now?
28:14And then, as of day before yesterday, we have a fourth skew which is called facial...
28:19It's actually an enzyme.
28:20It's actually an enzyme.
28:22It's actually an enzyme.
28:24Scrub which we have elevated to a cleanser and make-up remover.
28:29What are these products now?
28:31In a manufacturing facility in Kurgao, their name is...
28:34Is it international?
28:35You don't have any manufacturing.
28:36Hopefully, in a day.
28:37Do you have a formulation?
28:38Twenty...
28:39In 2025, every company is made in AI.
28:41Yeah.
28:42My data model runs in a background.
28:43So...
28:44We have given...
28:44He has told us to generate AI. Formulation.
28:49So that's a very...
28:49You have made a formulation from AI and made a product and made a brand.
28:54I wish.
28:56After that, it took a lot of iterations.
28:59It took a lot of four pillars.
29:00Then it became six iterations which we have given a lot of formulators.
29:04We tested it with 100 people.
29:06We tested it with microbial testing.
29:08Then it took a lot of time.
29:09It took a lot of time.
29:10How do you think about the size of the market?
29:13Just because...
29:14You are looking targeting women specifically who are very busy.
29:18My main customer...
29:19Is women over the age of 35 to 45 and 45 to 55.
29:24And this is a great market.
29:26They show high retention.
29:28They show high...
29:29And they become loyal customers.
29:31So I think the market is very big.
29:33Why?
29:34Can we get into the numbers?
29:35Absolutely so.
29:36Let's start from July.
29:37In the first month, we have...
29:3925 lakhs net sales.
29:4125 lakhs net sales.
29:42In the second month, we have 31 lakhs net sales.
29:44Now the number of September is closed.
29:46But roughly, we have done the same as last month.
29:49But for the last 10 days, we are back on track.
29:52And yesterday was in fact my largest sale day.
29:54We have done 2.2 lakhs in one day.
29:56Great.
29:57What do you think about October?
29:5960 lakhs.
30:0060 lakhs.
30:01This will be fine that...
30:02It's very early to...
30:04Figure out...
30:05Repeat and things like that.
30:06No.
30:07In fact, 200 people have already...
30:09I upload right away.
30:10Out of how many people who bought?
30:11Out of 6,000 people.
30:14But at this stage, we don't have to see the numbers.
30:16I mean, it's very early.
30:19And I'm very excited that I'm going to test strategies.
30:23Content and everything.
30:24I'm excited very much.
30:26It's a good thing.
30:27It's good to be excited.
30:29So now, the 100 crore sale has been the most top seller.
30:34Which one?
30:35Bye Bye Blow Dry.
30:3765-70% sale Bye Bye Blow Dry.
30:39So this is your hero product?
30:44Correct.
30:44And the one that has come now, the Aeschy Lina Flash, I think that is also a super-hit product.
30:49It's very clear that you are very convinced that you will take your products and buy new products.
30:54You are like, you really believe you are going to go all the way. At what point will you decide?
30:59I think this is my advantage.
31:04A new company in the market, which is small, that I can be very iterative.
31:09If I want to discontinue something, I think customer feedback is king.
31:14The APS score is very bad, repeatedly in two months.
31:17I will understand that the product will change.
31:19Do you want to discontinue something?
31:22And how many SKUs in three years do you have?
31:24Never more than 15.
31:26Got it. Thank you.
31:28I have a...
31:29I have a question for Mohit.
31:30You have made such a successful business and sold HUL.
31:34So obviously, you know, you understand this category.
31:37For convenience, people are so...
31:39how much integration and horizontal play prefer.
31:42What is your independent opinion?
31:44Multi-purpose, as a category, there is merit.
31:47This can become...
31:49challenging also as you grow.
31:50Because I like two or three products
31:52that you can create that, you know, multi-purpose.
31:54Once your brand is built on it, can you continue to innovate on that?
31:59If you are able to do it with real value prop.
32:01Correct.
32:02That will be very important.
32:03Why not?
32:04I don't think that it was multi-purpose in two or three products.
32:08Now, it is...
32:09It is more about optics.
32:10I will give you an example of your lip balm.
32:12Like 30, 50...
32:14SPF are a go-to thing right now.
32:16But because you had to add gloss, you had to...
32:19cut down on SPF.
32:20Exactly.
32:21That I have 15.
32:22So, will there be a trade-off?
32:23Hmm.
32:24Good point.
32:25Broadly, I think it is very positive.
32:27But now, because I have a brand of my own skin...
32:29I really don't think it would be ethical on my side...
32:33to invest...
32:34only for those reasons I am out.
32:35Thank you so much.
32:36Aparna, love you as an entrepreneur.
32:39I will tell you my problem.
32:40Aapka to USP hai, which is a horizontal...
32:44replay, which is multi-purpose.
32:46Kuch hat tak chalega, but...
32:49I don't buy it conceptually.
32:51I am out, but I wish you the best.
33:00I am sure that this business will be 10-15 SQK.
33:02A prevailing wisdom...
33:03A prevailing wisdom...
33:04that more SKUs is better.
33:07That was the same for 5-6 years.
33:09Success Mantra.
33:11Correct.
33:11That you start a BBC brand,
33:13and you start a 100 new products.
33:14Every month, 30-30 new products.
33:17That will now change.
33:18A customer has such a...
33:19mind-sharing.
33:21A customer needs a focus selection,
33:23high-quality products.
33:24Which are thoughtfully created,
33:26and curated for them.
33:28So, your strategy ignores...
33:29vision inspired me.
33:32But,
33:33your executioner...
33:34your executioner has convinced me.
33:36Thank you, Sandhu.
33:38I'll give you an offer.
33:39So, I'll give you 1.03 crores for...
33:441% do you.
33:46In the 7th,
33:47you'll give you an option.
33:49of putting 15 crores more at a 200 crore valuation.
33:54When you hit 5 crores a month.
33:56Thank you so much for the offer.
33:59I will also make you an offer.
34:04I will be asking for no obligation on taking any additional capital.
34:09Okay.
34:09So 1% 1.03 crores.
34:14And the bet is on you that you will make a 1,000 crore company.
34:17Thank you so much.
34:19Your valuation is 100% or you have got a pre-seed or something else.
34:24It's part of a round.
34:28What is it?
34:29Don't go.
34:29In October 2024, I had a pre-seed round race.
34:345 crores on 25 crores post money.
34:38After that, last...
34:39Last month, Tier 1 VC, Big Consumer VC of India,
34:42gave us a term sheet which we signed.
34:44We are raising 28 crores, 75 crores, pre-money.
34:49Valuation.
34:50That would be part of the same.
34:51How much money?
34:5228 crores coming from here.
34:53Five crores...
34:5415 crore and you have to pay for 6 months and you have to pay for money.
34:59It was a picture of Shri Devi in which he did a lot of money.
35:04Look at that picture.
35:06What does this do in the money?
35:08It's a lot of money.
35:09She sells her husband and then gets to work.
35:11No!
35:12I'm not talking.
35:15Which movie is it? I haven't seen it.
35:18I'm really sad.
35:19I know this.
35:20But I know this.
35:21Who is it?
35:22She does.
35:23What does she do?
35:24What do you think?
35:25I'm so happy about it.
35:26I'm so happy about it.
35:27I'm so happy about it.
35:30Captions.
35:31You can't buy it.
35:32You can't buy it.
35:33You can't buy it.
35:35You can't buy it.
35:37You can't buy it.
35:38I can't buy it.
35:40I'm out now.
35:41You, please take more money.
35:44And also, like, I have...
35:49VCs on the cap table.
35:51I wanted to take the shark tank.
35:54I got a lot of feedback.
35:56And that 0 to 1 to 1 to...
35:59...100 journey, which I can take...
36:01...a more strategic angel will come.
36:04So at this time, I'm very, very sad to decline.
36:07But I would hope that we will work together.
36:09And Anupam, 1.03 crores to 1%.
36:14You made the right decision.
36:16With the right shot.
36:18Congratulations.
36:19Thank you so much.
36:20There you go.
36:29I have done a lot of value-add, but Kunal Sir is also associated with AQC.
36:34If you are busy, I thought that this amount will not give a substantial amount for this one.
36:39We can learn how to grow the business in the future.
36:44She is fantastic and you know that she is so smart.
36:48She chose right now.
36:49It all comes down to that.
37:00Friends, I talk about the design of this product.
37:03And today...
37:19Absolutely.
37:33This is a hair serum.
37:34Because what have you noticed?
37:35India has all these things.
37:36That's not that.
37:36very good and that's what we used yeah so you can tell us that you use Canva a lot of
37:41designs so can you tell us how Canva helps you make your designs more engaging and
37:46like beautiful yeah yeah no Canva is a very intuitive platform and why is
37:51it that is because joe cheez pehle baut muskil oti tih karna or took very long a baut asa
37:56ho gaya ho canva mein karna so mere liye my pitch decks which used to take very long now happen
38:0115-20 minutes mein because they have an ai tool as well as a layering agent joe sare
38:06designs so canva has been really helpful thank you so much thank you so much
38:11canva bhi one-stop solution hai bhout sari designing needs ke liye
38:15hum aasha karte hai ki canva ki design
38:16science ki tarah in ki aage ki journey bhi colorful or classy rhe
38:19or canva ki taraf se or meri taraf se
38:21you have a swag kit given you and canva premium subscription please come on it
38:26you so much so this was the canva power pitch i'll see you next time
38:31you
38:33check it out break to ho gaya dosto
38:35leagun founders
38:36confidence is not made.
38:38Let's see if they get a big break in the tank or not.
38:41Welcome to Shark Tank India, co-presented by CanVine OPPO, co-powered by Lahori Zira.
38:46And partners Reson Solar, Fixderma, Phone Pay Payment Gateway, Wild Gold.
38:51And Diva.
39:06Shocks.
39:11I and my wife were leaving on vacation.
39:14And Lotte was a business idea.
39:16What is that?
39:17I ordered a gin and tonic on that flight.
39:20And that's what I ordered.
39:21I've never seen a premium tonic.
39:23That holiday became a research trip.
39:26When I returned to India,
39:28I've done a lot of deep R&D for one year.
39:31I've launched a world class product.
39:33Namaste.
39:34I'm Angat Soni from Delhi.
39:36Founder of Sepoy & Co. Premium Mixers.
39:39We are the founder of Sepoy & Co. Premium Mixers.
39:41We are the founder of Sepoy & Co. Premium Mixers.
39:41Some products are made pure Himalayan water and 100% natural ingredients.
39:46This is low-calorie and our patented glass bottle.
39:51He has a design award and has a heart of people.
39:56In our range, there are 17 SKUs, premium mixers.
40:01The last question is 3 crores for 2% equity.
40:07Who will join in this march with this support?
40:10Good to see you.
40:11Angad and I know each other socially.
40:14It's good to see you.
40:15Yeah, good to see you.
40:16Would you like to try sharks?
40:18Of course.
40:21Ginger ale.
40:23Oh, I love ginger ale.
40:26Dude, the bottle is a must.
40:29It's classy.
40:30You know the bottle gives a...
40:31premium feel now, Aman.
40:32Especially the ridges here now.
40:34And the way this is put up, it gives a very...
40:36premium feel.
40:37Oh my god, it's delicious.
40:41Which one?
40:42The classic lemonade.
40:43The peach lemonade is also mind-blowing.
40:46Delicious.
40:48Ginger ale is fantastic.
40:49I love ginger ale.
40:51It's partial.
40:51This is the highest selling product.
40:53Angad, I've never had this mixed berry lemon.
40:56Very nice.
40:57Tunal, you also have a touch of guava.
41:01Actually, you're right.
41:02You're right.
41:03You're right.
41:04Tell me where you studied.
41:06Where are you from?
41:07Aman, I'm Delhi.
41:08I was in Delhi.
41:09High school was in Delhi.
41:10And then I went...
41:11I went to Penn State University.
41:13I was in business.
41:15Yeah.
41:16And then I...
41:16I joined my family business.
41:17What's your business?
41:18Manufacturing components for tractors and...
41:21construction machines.
41:22Okay.
41:23So, you took 12 to 13 years.
41:24Wow.
41:25And then I decided that...
41:26I wanted to start my own business.
41:28Okay.
41:29How big is that family business?
41:31Anupam, it's listed on the stock exchange.
41:34Okay.
41:35What's the market cap?
41:36About 2000.
41:36Oh, that's not bad.
41:37Good.
41:38What does Sepoy & Company mean?
41:40Yeah.
41:41That's the origin of gin?
41:42Yes.
41:43So, Indian tonic water invention...
41:45Indian tonic water...
41:46India was in India when the British were here.
41:48Right.
41:49They had Cuneen...
41:50Okay.
41:51...aplighted their soldiers...
41:51and said to take it.
41:52So, the soldiers...
41:53do this...
41:54that they had...
41:55soda...
41:56put in the chini...
41:57put in the bowl...
41:58and drank...
41:59and they had gin...
42:00so anyone...
42:01put in the gin...
42:01or gin and tonic...
42:02invention...
42:03and gin...
42:04at the time...
42:05was Rashan Oti...
42:06soldiers...
42:07because it was the cheapest...
42:08alcohol to make.
42:09And why did they drink quinine?
42:10Why did they drink quinine?
42:11For malaria.
42:12Trust the British...
42:13to come up...
42:14with a good time...
42:15even to cure malaria.
42:16Trust them to do that...
42:18and also...
42:19why is it that...
42:20our Indian...
42:21tonic water...
42:22the Europeans...
42:23and UK...
42:24why did they drink...
42:25and we...
42:26psume...
42:27why achoo...
42:28So, now...
42:29aont Links...
42:30***
42:31and the end user is also buying?
42:33Correct.
42:34Okay.
42:35So, bartender...
42:36...and drinks are now evolving in India.
42:40Let's say, five years ago.
42:41...that bartenders are looking for solutions.
42:45You can see...
42:46...that bartenders are changing their drinks every month.
42:49So, we...
42:50...whatever we make...
42:51...we help them...
42:52...we try to make their lives easier.
42:54For example...
42:55...our...
42:56...grapfruit soda...
42:57...is made for a paloma...
42:59...which is made with tequila.
43:01Then we had to look at...
43:02...yaar...
43:03...viski category...
43:04...that is the highest...
43:06...india in India.
43:07Right?
43:08Then we had to focus on that.
43:10So, we launched...
43:11...the lemonade range.
43:13And we also export.
43:15So, we are exporting...
43:16...to seven countries.
43:17When you talk about who?
43:19They say...
43:20...that...
43:21...business can't be done.
43:22It is really hard.
43:23It is really hard.
43:24The market is very small in India.
43:25The demand...
43:26...creation is very difficult.
43:27It is a distribution game.
43:29What is the real market?
43:30The biggest...
43:31...challenge on today's date is...
43:33...to tell people...
43:35...and learn about it.
43:36So, our...
43:37...time...
43:38...and money...
43:39...investes...
43:40...in educating people.
43:41...that...
43:42...something like this...
43:43...exists in the market...
43:44...which is better for you.
43:45The average selling price...
43:46...is...
43:47...110...
43:48...for the tonics...
43:49...lemonades...
43:50...and ginger...
43:51...mixers.
43:52You can see...
43:53...sparkling...
43:54...mineral water...
43:55...85 rupees.
43:56...and an average selling price...
43:57...across all products.
43:58So, majority...
43:59...myra...
44:00...110...
44:01...the average selling price...
44:02...100 rupees.
44:03Got it.
44:03Angad...
44:04...what year did you start...
44:05...and...
44:06...business...
44:06...will you explain something?
44:07First...
44:08...billing was...
44:09...in December 2018.
44:10Okay.
44:11We have...
44:12...last month...
44:13...1.75 crores...
44:14...seal...
44:15...kiya...
44:16...he...
44:16...net.
44:17...net.
44:18Split between...
44:19...customers...
44:20...and...
44:21...b2b.
44:21...48%...
44:22...aaj...
44:23...ki date...
44:24...me...
44:25...5%...
44:26...is...
44:27...our...
44:28...website...
44:29...and...
44:30...5%...
44:31...is...
44:31...your...
44:32...end...
44:33...customer.
44:34Correct.
44:3542%...
44:36...is...
44:37...my...
44:38...offline...
44:39...market.
44:40...retail...
44:41...general trade...
44:42...and...
44:43...modern trade.
44:44Oh really?
44:45Not Horeca?
44:4640%...
44:45...that's surprising.
44:46How much sale this year?
44:48We have...
44:49...8.5%...
44:50...5%...
44:51...and...
44:52...a...
44:53...a...
44:54...a...
44:55...1.5%...
44:56...1.5%...
44:57...a...
44:58...1.5%...
44:59...a...
45:00So, last year, we had 13.5 crores.
45:05And this year, we have 8.5 crores and we are projecting 19 crores.
45:10And this year, we will close it.
45:12And then, 1.5 crores?
45:13I also know that...
45:15A lot of multiple is obviously not looked at very well.
45:20So, we have a little over 7.
45:24Wow!
45:25I don't remember, right?
45:26Ha, ha, ha!
45:27There is a few...
45:29A bottom...
45:30Tell us online and why do we have funding raise?
45:32I didn't raise funding raise.
45:33Oh, you're bootstrapped?
45:34Yes.
45:35My God.
45:36This year, our EBITDA is negative 19.
45:38What is it?
45:39Negative...
45:40Nineteen percent.
45:41Nineteen percent?
45:42Yes.
45:43Expectation is closed.
45:45Around negative 14, 15.
45:47Last year, it was negative 30.
45:50Angad, when you say you have 20% burn...
45:52Where is this?
45:54So...
45:55If we just look at the unit economics...
45:56Tell us.
45:57Let's start by saying that...
45:58I'm taking GST...
45:59And...
46:00Commissions...
46:01They also remove commissions.
46:02So...
46:03Then let's take that as a base.
46:05There is 44% cost of goods sold.
46:08Then 14% is our...
46:10More...
46:11Logistic cost.
46:12Very tough.
46:13Twenty-two percent...
46:15Is then our marketing spend.
46:17Mmm.
46:18And at the end, is the employee...
46:20Cost which is at 39.
46:21And the platform fee...
46:22What was the average percentage?
46:24What was the average percentage?
46:25Around 30.
46:26Fifty-five percent gone in sales and marketing.
46:30So...
46:31Angad...
46:32I can see that...
46:33You are still doing the bottling...
46:34So...
46:35You are still doing the manufacturing...
46:35So...
46:36This is...
46:37Sepoy Drinks...
46:38Is a separate company...
46:39That we started...
46:40For bottling.
46:41I am here for...
46:42Sepoy Beverages...
46:43Which is a marketing company.
46:44Matlab?
46:46I have...
46:47Four...
46:48Four...
46:49Four and a half years...
46:50Two...
46:50Two...
46:51Two...
46:52Three...
46:53Four...
46:54Four...
46:55Two...
46:55issues created there. So then we decided as a family that we will invest.
47:00in a production line. So we set that up separately. It is a fully run.
47:05automated system and I overlook it. So how will it be? There is no conflict of interest.
47:10You are a marketing company that is LLP. Now you have not made a company. It says Seapoint Beverage.
47:15Right. So that LLP has its own contract manufacturing.
47:20They pay them some cost plus model or
47:25Yeah, correct. So we tell them for a finished bottle, this is what we will pay.
47:29And then this company
47:30markets or which profit has come, which is the pricing power of this company.
47:35Beverages.
47:35Yeah. But the problem now is that you own it too.
47:39Correct.
47:40So you have a conflict of interest because it is in your interest to make highest margins here and here.
47:45Right.
47:47Correct.
47:47If we come to this, for example, if you have 25, 30 years
47:5030% investors give you beverages. But you own this 100% which is the bottler.
47:55It's there. Why would there not be a sleepless night for me?
48:00Transparency. Transparency. What does that mean?
48:04I'm Joe, Abby.
48:05What does that mean?
48:06What does that mean?
48:07What the matter is that a total material thing is one of those
48:10in your business as well.
48:10competitive versus even what other co-pacters are offering.
48:13I'll explain one thing.
48:15Now, you will say that you have to trust me.
48:19Trust is what happens.
48:20But just because one invests out of trust doesn't...
48:25mean that you have to build structures like that one has to doubt that trust.
48:30So, you have to trust me.
48:32You have to trust me.
48:33Sometimes, you have to trust me.
48:35How much of an investment in the bottling plant?
48:38Kunal, sofa is 30 crore.
48:40That's the problem.
48:45Are you bottling?
48:46No, only suppose.
48:47Is there a plan in the future?
48:48Not yet.
48:49Then, a different...
48:50There's no point.
48:51There's no point.
48:52I've talked a lot with investors.
48:54And everyone...
48:55One thing I said...
48:56Angad...
48:57If you have a factory in Capex...
48:59People...
49:00I said...
49:01To invest...
49:02A lot of investors shy away from it.
49:05When it's combined, integrated...
49:06It also happens that when it is combined and integrated, some investors
49:11the value proposition and investment also increases.
49:13They think it's a fully integrated system.
49:16It's not easy to replicate.
49:19So it swings both ways.
49:21Is that something you would be open to?
49:23100%
49:24Because by the end of the day, bananas are coming.
49:26It's a supply.
49:28If you combine this with manufacturing,
49:31you said you are open to it.
49:32How do you reorient the valuation?
49:36Come on, it's here.
49:38Anupam, obviously, at this time, I am
49:41not thinking about it.
49:42It will take a little time to think about it and validate it.
49:47So you are seriously expecting that
49:49here today
49:50you are
49:51the supply of this company.
49:52The supply of beverages.
49:5320 crore revenue.
49:55That also may be.
49:56because we are thinking about the future
49:57at a 20% loss
49:59just in the marketing company
50:00we will get
50:01150 crore value-ish.
50:04I think there is an opportunity
50:06to grow it as a product
50:08as a category
50:09as a product
50:10so
50:11just to consider the future
50:12and
50:13on its base
50:16ask
50:17Do you see the dilemma
50:18in your mind
50:19how much this
50:205 years
50:21is
50:21my wish
50:23my goal
50:24is
50:25to
50:26make a 100 crore company
50:27make a 100 crore company
50:28at profitability?
50:29Profitability in this industry
50:30is about 10-15%
50:31at best
50:32so
50:335 years
50:34you are saying
50:355 years
50:36you are saying
50:36100 crore
50:385 years
50:39you are saying
50:40100 crore
50:41why
50:42why
50:43how come you see
50:441.5 crore value-ish?
50:46look
50:47Angar
50:48you have done a PhD
50:49in this industry
50:50thank you
50:51for that
50:52thank you
50:51this is a very exciting industry
50:52but
50:53here
50:54I feel like
50:55you are saying
50:56this is not
50:56the platform
50:57for that
50:58you can't think of yourself
50:59here
51:00you have to think
51:01one more
51:03factor
51:04educating users
51:05and creating
51:06a new category
51:07in India
51:08that will take
51:09your profitability
51:10down to 0
51:11for those reasons
51:12I am out
51:13buddy
51:14Angad
51:15I am also out
51:16now
51:17until you
51:18have a robust
51:19marketing strategy
51:20where the desire
51:21is
51:21that
51:22I want support
51:23in my alcohol
51:24and that doesn't
51:25become the hero
51:26the previous
51:26premium
51:27lifestyle
51:28you know
51:29you cannot scale
51:30marketing strategy
51:31is the weakest link
51:32according to me
51:33and so I am out
51:34thank you
51:35what are you doing
51:36what are you doing
51:37what are you doing
51:38what are you doing
51:39what are you doing
51:40what are you doing
51:41what are you doing
51:42what are you doing
51:43what are you doing
51:44what are you doing
51:45what are you doing
51:46what are you doing
51:47what are you doing
51:48what are you doing
51:49what are you doing
51:50what are you doing
51:51what are you doing
51:52what are you doing
51:53what are you doing
51:54what are you doing
51:55what are you doing
51:56what are you doing
51:57what are you doing
51:58what are you doing
51:59what are you doing
52:00It doesn't happen.
52:01You have to find the rest of the rest of the world, brother.
52:05I'm out.
52:06Sorry.
52:08Yeah, Angad.
52:10I have a gap in this, even after so many years.
52:15The deal is till 15, 18 crore.
52:17Even if we can work on something.
52:20Your valuation numbers right now don't make sense.
52:24So for that reason.
52:25I'll be out.
52:27There are many things you have done well.
52:30Everyone has said that the product is good, the taste is good, the packaging is good, the branding is good.
52:35Many brands can't do so much.
52:38So full credit to you for that.
52:40What is the valuation?
52:41You can either see it as a premium.
52:45Discount to the past, which is the company performance, or discount to the future.
52:50So if the future is not so clear, then the discount is higher.
52:55Now what you are listening to is that the past is good.
53:00The future is so clear.
53:01The future is so clear.
53:02The future is 100-500.
53:05How will it go?
53:06How will it go?
53:07How will it go?
53:08How will it go?
53:09That's why everyone wants to get more discount.
53:10Today I'll be out.
53:12But we'll meet.
53:13And I'll help you.
53:15But wish you all the best.
53:17Thank you so much.
53:18All right, buddy.
53:20Thank you for your time.
53:23Thank you for your time.
53:26Keep marketing separate and production separate.
53:28And if any investor wants to come,
53:31he will see the value in marketing.
53:33So, he has backfired here.
53:36But they are well taken and I will definitely consider it.
53:41Shark Tank India was always full of action today.
53:46It is a good thing.
53:47It is a good thing.
53:48It is a good thing.
53:49It is a good thing.
53:50You can see what happened.
53:51So far on today's daily Canva report,
53:53which means we have made Canva readily available templates
53:56and Canva AI tools summarized.
54:01It is a good thing.
54:03So, for now,
54:05you have...
54:07You know,
54:08it is absolutely not helium,
54:10you have Penguava in las milBreaks,
54:11you have strength for discussion and you have inBe embora Gomez,
54:13you have the right answer.
54:14Thank you very much.
54:15If you are catching up our inv├нas a discussion,
54:18to have already popping out from then
54:21I think if you have the option in joining,
54:24you will have the option of asking the answer to the question.
54:24If you think that we have answered any questions,
54:26we will hope you can pick some up.
54:28You have to know where this clue is.
54:30How many Amazon podcast matters?
54:31No hydrogen peroxide, no sodium perforate.
54:33In our hair color,
54:36bleach's name is not a sign of bleach.
54:38Then, in one hour,
54:40you will be able to use bleach.
54:41He gives his hair black.
54:44I'm not going to fancy college.
54:46Or my personality is a cool dude.
54:47Or I am a speaker.
54:49But one thing is, I don't say anything.
54:51I am more than 4.
54:52Today, there are 19 stores of Wongus.
54:55I am fully bootstrapped.
54:56Wow.
54:57And my profit is talking about more.
55:00And this is how we are.
55:01Around 170 to 180 crore net revenue.
55:04Unreal, man.
55:06MetaDrive is India's first motion-based driving platform,
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55:11Feel, adrenaline, thrust.
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55:18Hey, this is the truth.
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55:23I'm very happy.
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55:25I'm very happy.
55:26No, actually.
55:27If you give him any technology, it's amazing.
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55:30He will decode it.
55:31Indian Da Vinci.
55:34Outlet.
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55:46with food.
55:48Ayah!
55:49Eh, bhaiz.
55:50May be watching.
55:51Sodium.
55:52What is your passion and obsession with salt?
55:56We bring the Spurge Brush.
55:58This is a foreign country brand...
56:00which makes the comfort of cattle.
56:01which makes the needs complete.
56:02Oh, man.
56:03Enjoy it.
56:04And the cattle...
56:05they want to massage their minds...
56:06The cattle...
56:07They want to massage their minds...
56:08which are the most important...
56:09and the cattle.
56:10They want to massage their minds...
56:11it's a good way.
56:11If you put it in the brush, then there will be a problem.
56:13But our motor is anti-locked.
56:15This motor is automatically...
56:16It will be blocked.
56:17You feel like you will become 20, 30, 40 crores.
56:20So cool.
56:21How much did you make a place in the bush?
56:24In five years, it was over 500 crores.
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