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00:00How are governments and businesses embracing tourism to boost economies built
00:05resilience and underscore soft power we talked to a panel of experts at the euro
00:10news hub at davos here's what they had to say
00:15you
00:20it is my pleasure to address you today on
00:25diplomacy of the tourism a subject that sits at the crossroads of
00:30economic growth international cooperation and long-term
00:35stability or sustainability our economy is very much dependent on mining
00:40so that is why we are aiming to diversify our economy that's why
00:45tourism is viewed as second
00:50sector of mongolia it is the strategic pillar of our economic
00:55diplomacy and long-term drive to inclusive economic growth
01:00mongolia is country of great
01:05skills of authenticity
01:10west untouched land rich history
01:15the legacy of chingis khan mongolia's rising star of tourism
01:20the growth is a result of deliberate policy choices including visa
01:25transportation air transport liberalization digital out
01:30public and cross-border tourism cooperation
01:32come to mongolia
01:34this
01:35which is all this or island of democracy in our region
01:39come
01:40to a land
01:41to a land
01:41to a land
01:41to a land
01:41to a land
01:41to a land
01:41to a land where tourism services
01:42to a land where tourism services diplomacy
01:44and invest
01:45to a land
01:46to a land
01:47to a land
01:48to a land
01:49to a land
01:50to a land
01:51to a land
01:52to a land
01:53to a land
01:54to a land
01:55to a land
01:56to a land
01:57to a land
01:58to a land
01:59to a land
02:00to a land
02:01to a land
02:02to a land
02:03to a land
02:04to a land
02:05to a land
02:06to a land
02:07to a land
02:08to a land
02:09to a land
02:10to a land
02:11to a land
02:12to a land
02:13to a land
02:14to a land
01:50One of the things
01:55that makes your industry different
01:57is that there's still a positive story.
02:00To tell to the world,
02:01how do you see the perspectives in 2026?
02:04Because...
02:05It is a positive story.
02:06It is a positive industry.
02:08But it does not...
02:10Live in a silo.
02:11Obviously, the global context can't have an impact.
02:13So how do you see the two coming together?
02:15So jumping directly to your question,
02:19I will...
02:20I will speak on a perspective of an African country
02:23that, of course...
02:25feels the impact of all the situation.
02:30going on in the world.
02:32And Africa has the most...
02:35grown population in the world.
02:38And the youngest one.
02:40So the main challenge that...
02:45African countries face now is challenging.
02:50of the unemployment.
02:52So we are now focused...
02:55on those kind of industries that are intense...
03:00defensive in the human resources...
03:02that can fight the...
03:05unemployment that we see in our societies.
03:08So we need stability.
03:10We need the industries of peace.
03:13Tourism is one of them.
03:14As African...
03:15countries, we are strongly committed...
03:18on taking advantage...
03:20of this demographic advantage...
03:23for shifting our...
03:25economies...
03:26for being those...
03:27that are dependent...
03:29on the...
03:30extractive sector...
03:31like oil...
03:32diamonds...
03:33to go...
03:34to the...
03:35services...
03:36economy...
03:37with the...
03:38creative industries.
03:40cultural...
03:41tourism...
03:42and...
03:43there we can compete...
03:44with...
03:45the other countries.
03:46That's what I think.
03:48Minister...
03:49So just very briefly...
03:50what's your pitch...
03:51to European companies...
03:52who want to take that...
03:53on their word...
03:54who say...
03:55you know...
03:55what...
03:56we want to bet on Africa...
03:57our governments are telling us...
03:58we need to work with them...
03:59what do you...
04:00offer them?
04:01Yeah...
04:02and thank you...
04:03for your question...
04:04I believe that...
04:05a...
04:06foreign...
04:07direct investment...
04:08succeed...
04:09not only...
04:10when you have...
04:11good...
04:12business environment...
04:13with...
04:14good opportunities...
04:15but when...
04:16the companies...
04:17goes there...
04:18starting a business...
04:20with...
04:21zero...
04:22bureaucracy...
04:23as well...
04:24as we have done...
04:25in...
04:25Angola...
04:26we have declared...
04:27a war...
04:28to bureaucracy...
04:29in tourism...
04:30yeah...
04:31it's a war...
04:30declaration...
04:31so...
04:32that's why we are...
04:33we have received...
04:34the war...
04:35the...
04:36best...
04:37destination...
04:38for investment tourism...
04:39let's...
04:40here with the Global Tourism Forum.
04:42From one of the top tier destinations in the world.
04:45Known by everyone across the world.
04:47How do you see this 2026 playing out?
04:50It's a very difficult global context.
04:51So where do you see challenges that can be addressed through partnerships?
04:55I do feel that I'm a little bit the opposite of what the Minister was just mentioning.
05:00The youngest continent in the moment.
05:03I sort of represent.
05:05A little bit the opposite.
05:06But, you know, with experience comes a legacy.
05:10It becomes a gravity that we need to bring forward.
05:13So in the setting of the example, there's a.
05:15A lot of positivity as well.
05:16I am a firm believer that that not only I mean.
05:20Tourism is the most positive industry in the world, but is also the most human and.
05:25Minister mentioned it correctly.
05:26I mean, if we want to generate jobs for the younger.
05:30generations and we want to keep it human, definitely tourism is an absolute resource.
05:35There is nothing like it, absolutely.
05:37There's no way it's going to get in the middle, no chat bot.
05:40That is going to substitute the human experience, you know, person to person exchange.
05:45Building long lasting memories, but, you know, we have a lot of.
05:50Things to do as well, I mean, who knew that Rome or the suburbs of Rome could.
05:55Become a number one congress destination in the world, which is a perfect.
06:00Segway now to Dr. Gopinath, I wonder for 2026, what kind of horizon do you look.
06:05At what are you expecting and again this question that we mentioned before you don't live in.
06:10In your own bubble, there's a broader context, which is challenging.
06:13So is that going to have any.
06:15Impact and if so, how do you mitigate?
06:17I'm very optimistic.
06:18The meeting industry brings.
06:20Overall, the knowledge, thought provoking, the innovation and also the future generation.
06:25Together and we see that from 25 to 26, the growth is about 64 percent.
06:30There are 864 new meetings have been launched in the last 24 months, only on the topic of.
06:35Now, when you start a meeting of that nature, it brings over 1,000.
06:40It brings economics together, it brings knowledge together, it brings academia together.
06:45It also brings innovation and creativity together.
06:48So there is huge opportunity.
06:50Across the world, I mean, we used to operate in about 70 plus countries.
06:55Five years ago, now we have gone to 108 countries.
06:58So you can see the potential.
07:00Everybody wants to invest.
07:01Why?
07:01Because the business, the investment, you talk about.
07:05Any topic, medical science, healthcare, you need an audience coming together.
07:10First of all, is it still possible to connect people, prevent perhaps...
07:15...conflict through the shared experience of tourism?
07:18Oh, I think it's entirely possible.
07:20We've experienced that in Sri Lanka for ourselves.
07:25...people-to-people-to-people connections that tourism enables is one of the main factors.
07:30...that has enriched our relationships and strengthened...
07:35...diplomacy throughout.
07:36So we are a prime example of how that works.
07:40Well, thank you, Prime Minister.
07:41And now also joining us on the panel, we have Kuban Omid Aliyev.
07:44He is the Secretary...
07:45...General of the Organization of the Turkic States.
07:48Sir, how do you see...
07:50...this new scenario playing out?
07:51Because a lot of things are changing.
07:54Yeah, it's...
07:55Thank you very much, tourism is one of the main parts of...
08:00...in the economy now, not only in our countries, as just before.
08:05...Mongolian Prime Minister mentioned, Her Excellency Nais mentioned, or in...
08:10...our African friends mentioned, everywhere is tourism becoming is important.
08:15It's not only, you know, bringing people together, as just you mentioned...
08:20...this changing political, not only daily, hourly changing now.
08:25But tourism will be to release of power.
08:30And really, two people, two people, Thai, is also our main...
08:35...priority in our organization.
08:38And, you know, I want to ask you...
08:40...just to very quickly follow up to what you said.
08:42There are some countries, potential visitors, who are only...
08:45...now coming to know you.
08:47How do you pitch that?
08:50Our geography is stretching from Anatolia to Central Asia, from...
08:55...Caspian to Altai, is really a big area, 4.5...
09:00...million square kilometers in our territory where we're in top...
09:05...so if you're someone, guest coming, they...
09:10...providing them everything.
09:12We call...
09:13...koş geldiniz.
09:14We say...
09:15...only first...
09:16...would say...
09:17...after say hello, would say welcome.
09:18Welcome.
09:19So...
09:20This is, you know, also in the part of tradition.
09:23Well, thank you for that.
09:24And also...
09:25Joining us is...
09:26...Shamish Hari Al-Nahari.
09:27He is the CEO of the...
09:28...Azir Investment Company.
09:30And it seems there's been a big push from the Kingdom...
09:32...special in the past five years to really open up...
09:35...until narrative...
09:36...to say there's many good destinations in the Gulf...
09:39...and Saudi...
09:40...nobody is equally as competitive as other neighbors.
09:43So...
09:44...what's the outlook, would you say?
09:45The world is evolving.
09:47The golf is evolving.
09:48We're trying to build a story...
09:50...around tourism.
09:51So the birth of this company is called...
09:53...Asir Investment Company.
09:54Asir, by the way, is...
09:55...as a region in Saudi Arabia.
09:56In the topography, it has four different topographies.
10:00It has the mountains.
10:01It has the wadis.
10:02It has the coast.
10:03And it has the plateau.
10:04So we're trying to...
10:05...build a year-round destination...
10:07...around this region.
10:08People no longer...
10:10...travel...
10:11...to try...
10:12...a specific asset...
10:13...or to taste...
10:15...and a specific food.
10:17They travel for an experience.
10:19What can we provide?
10:20...to those people.
10:21How we can build those experiences?
10:23The experiences need...
10:25...to be built...
10:26...based on a partnership spirit...
10:27...with partners...
10:28...with locals...
10:29...with the community.
10:30...from the people...
10:31...to the people.
10:32So people travel to see each other...
10:34...to get to know each other.
10:35...and to experience...
10:36...each other's culture.
10:37And just prime ministers...
10:38...I know you have to go...
10:39...just a final question...
10:40...of course...
10:40...this is Davos...
10:41...so we have to talk...
10:42...about business too...
10:43...for an investor...
10:44...for foreign...
10:45...money.
10:46What can they expect?
10:47Well we are looking to build...
10:48...that infrastructure...
10:49...the infrastructure...
10:50...that is welcoming...
10:51...towards investors...
10:52...one that's transparent...
10:53...accountable...
10:54...but I must...
10:55...say that we are looking...
10:56...for investors...
10:57...who are interested...
10:58...in long term...
10:59...and fits in with our own...
11:00...overall economic...
11:01...and development vision...
11:02...for a more...
11:03...inclusive...
11:04...class...
11:05...climate...
11:06...friendly...
11:07...country...
11:08...and that's the kind...
11:09...of investment...
11:10...we look for...
11:10...even within the...
11:11...in the tourism sector.
11:14So the vice president...
11:15...of the Republic of Suriname...
11:17...of course...
11:18...thank you very much...
11:19...for being with us...
11:20...in this...
11:20...very competitive market...
11:21...that is tourism...
11:22...in which everyone...
11:23...obviously tries to make...
11:24...the best case...
11:25...for your country...
11:26...what is the...
11:27...or the case...
11:28...or the pitch...
11:29...that you make...
11:30...to...
11:30...anyone who wants...
11:31...to visit...
11:32...what can they expect?
11:33I must say...
11:34...that Suriname...
11:35...is going through...
11:36...some exciting times...
11:35...and the nice thing...
11:36...about Suriname...
11:37...is that we have...
11:38...been able...
11:39...over the last...
11:40...100 years...
11:41...that we are...
11:43...living very nicely together.
11:45Suriname...
11:46...as far as...
11:47...the different...
11:48...populations...
11:49...is concerned...
11:50...but also...
11:50...the religions...
11:51...you know...
11:52...live nicely together...
11:53...and...
11:54...is the only...
11:55...place I think...
11:56...on earth...
11:57...where you will find...
11:58...a synagogue...
11:59...next to...
12:00...most...
12:02...sitting together...
12:03...and the people...
12:04...looking after each other.
12:05We also have...
12:06...I think...
12:07...very interesting...
12:08...for...
12:09...as far as...
12:10...tourism is concerned...
12:11...people must...
12:12...recognize...
12:13...that Suriname...
12:14...is one of the three...
12:15...only countries...
12:16...in the world...
12:17...that are...
12:18...carbon negative.
12:19Well, thank you very much.
12:20And of course...
12:21...we continue in our panel...
12:22...please allow me to...
12:23...introduce...
12:24...Randy Durbant...
12:25...he is the CEO...
12:25...of the Global...
12:26...Sustainable Tourism...
12:27...Alliance...
12:28...Christopher Kisling...
12:29...he is the president...
12:30...of the Loro Parque...
12:30...and I've got to say...
12:31...I've been to them...
12:32...many times in the past...
12:34...and...
12:35...Nicoma...
12:35...She is director...
12:36...senior director...
12:37...at APCO...
12:38...of course...
12:39...I'm sure it does not...
12:40...escape to you.
12:41However, the global...
12:42...conversation around...
12:43...sustainability...
12:44...has really changed.
12:45...and some argue...
12:46...it's not really...
12:47...at the forefront...
12:48...anymore.
12:49So what is the impact...
12:50...in your...
12:50...your different...
12:51...perspectives...
12:52...and is that still the case?
12:53You know...
12:54...is it still relevant...
12:55...or actually...
12:55...it's hard to pitch it now...
12:57...as a premium element...
12:58...in a package.
12:59We can start with you, sir.
13:01I believe...
13:02...it's our responsibility.
13:03We are...
13:04...we are educational centers.
13:05So we are inspiring...
13:06...loads of young children.
13:08So when they come to the park...
13:09...and when they meet...
13:10...the animals...
13:11...live animals...
13:12...in a controlled environment...
13:13...not impacting...
13:14...which is...
13:15...the natural habitats...
13:17...then they get...
13:18...this inspiration...
13:19...which...
13:20...in the future...
13:21...will cause...
13:22...a more sustainable world...
13:23...which we need nowadays.
13:24And...
13:25...on that...
13:26...note perhaps...
13:27...for you, Mr. Dermott...
13:28...is the sustainable...
13:29...conversations...
13:30...still relevant...
13:30...when it comes to...
13:31...the specific sector...
13:32...of tourism...
13:33...and...
13:34...gathering...
13:35...convening...
13:35...people?
13:36I think it's more relevant...
13:37...today than ever...
13:38...and I would push back...
13:39...on whether it was ever...
13:40...niche...
13:40...or...
13:41...going away...
13:42...all generations...
13:43...young generations...
13:44...are...
13:45...very angry...
13:46...at the world...
13:47...they're inheriting...
13:48...and we're seeing now...
13:49...in satisfaction data...
13:50...of...
13:51...on travel and tourism...
13:52...that the...
13:53...traveler wants it...
13:54...so I...
13:55...push back...
13:56...on two levels...
13:57...the capital markets...
13:58...want sustainability...
13:59...and I...
14:00...I would argue...
14:01...the travelers want it...
14:02...I think there's...
14:03...so many misconceptions...
14:04...is it perhaps...
14:05...wrong...
14:05...the way that...
14:06...sustainability...
14:07...is measured...
14:08...is it...
14:09...is there perhaps...
14:10...an issue in the way...
14:10...that we...
14:11...we use the metrics...
14:12...or the data that's used...
14:13...because some look...
14:14...at sustainability...
14:15...as something that's...
14:16...really a pain...
14:17...you know...
14:17...it's...
14:18...you travel...
14:19...oh I'm such a horrible...
14:20...human being...
14:21...I go...
14:20...on a plane...
14:21...I think it's linking it...
14:22...to these other kind of...
14:23...um...
14:24...these other...
14:25...their benefits...
14:26...I think...
14:27...I truly do think...
14:28...linking it to the...
14:29...economic benefit...
14:30...is important...
14:31...I think...
14:30...and I also think...
14:31...there's a piece of it...
14:32...around...
14:33...making people...
14:34...part of the solution...
14:35...as well...
14:35...and not just...
14:36...not just...
14:37...creating a narrative...
14:38...where there are problems...
14:39...so...
14:40...is also a way to...
14:40...sort of shift...
14:41...and change...
14:42...that narrative...
14:43...and how they talk...
14:44...about it...
14:45...but that's...
14:45...just one...
14:46...way...
14:47...that's all...
14:48...we have time for...
14:49...you can watch...
14:50...a full conversation...
14:51...on Euronews.com...
14:52...thanks for watching...
14:55...you can watch...
14:57...you can watch...
14:58...and see you...
14:59...but that's all...
15:00...you can watch...
15:01...and see you...
15:02...we have time for...
15:04...on Euronews.com...
15:05...and see you...
15:06...and see you...
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