Skip to playerSkip to main content
  • 1 day ago
Transcript
00:0012 subtle grocery store tricks customers rarely catch ex-workers explain.
00:06They put freshness displays up front to improve your mood immediately.
00:11Shoppers buy more when they feel positive, and bright fresh colors trigger 85% of purchase
00:17decisions.
00:18The produce section is constantly refreshed to make the store feel trustworthy and inviting.
00:23The bakery isn't always about bread, it's about scent marketing.
00:28Baked goods aren't just for sale, they're for smell.
00:32Fresh baked aromas can increase impulse purchases by 3-15%.
00:37Time to draw shoppers in.
00:39They use slower music to make you shop longer.
00:42Stores program slower playlists because research shows relaxed tempos extend browsing time,
00:48increasing overall spending and cart size.
00:51Sale tags are often just price framing.
00:54Bright yellow or red tags don't always indicate real discounts.
00:59Price anchoring tricks shoppers into thinking they're getting a deal.
01:03Essentials are always far apart for one reason.
01:06Staples like milk and bread are spaced out, so you pass more products, boosting total exposure
01:12and basket size by up to 23%.
01:16They place expensive items at eye level and cheaper ones low or high.
01:21Products at eye level sell 20-35% more.
01:25Cheaper or kid targeted items are placed low or high to manipulate attention.
01:30Limit 2 per customer is often not a scarcity issue at all.
01:34These limits create perceived scarcity, encouraging shoppers to buy more than one, even when stock
01:39is plentiful.
01:41Store brands are positioned to look just like the popular ones.
01:45Store brands mirror national brand packaging to leverage familiarity.
01:49Many shoppers now consider private labels valuable, credible alternatives.
01:55Produce misting makes you think it's fresher, even though it can spoil faster.
01:59Misting enhances shine and plumpness, encouraging selection, but over-saturation can hasten spoilage,
02:05especially among delicate leafy greens.
02:08Cart sizes keep getting bigger, and so do customer purchases.
02:13Bigger shopping carts encourage filling them up, leading to higher spending and longer store
02:17visits.
02:18They put impulse traps at the child's hand level.
02:21Candy, toys, and colorful treats are stocked low to tempt children, who influence over 50%
02:28of family food purchases.
02:30Checkout lanes are designed to reduce your willpower.
02:34And fatigue sets in near checkout, making shoppers more likely to grab chocolate, gum, and mini-drinks.
Comments

Recommended