00:00I feel one of the things that strike me the most is the body side character.
00:05I think it's very unique.
00:07I think it really represents our Opposites United design philosophy.
00:13And I think that's one of the main things.
00:15And I think the balance between luxury and ruggedness is another key in this design of Telluride.
00:23While Opposites United is our design philosophy, nothing in life is black or white.
00:28It's kind of a scale in between.
00:31And as designers, we take inspiration from these opposing elements.
00:36And then just like a successful chef, we put them together into one recipe.
00:41Just like a chef uses spicy and sweet flavors together,
00:45we might use opposing concepts to come up with a unique and flavorful design for our products.
00:52Well, yes, it was very important to keep the boxy shape of the Telluride for this generation.
00:57as well.
00:58I think the big, bold and boxy profile of the first generation Telluride struck a chord with our customers.
01:05So moving forward for the second generation, we wanted to keep the upright silhouette and the boxy design.
01:11Well, the facets of a diamond found its way into a design because kind of going back to our Opposites United design philosophy,
01:19I felt that diamonds were, while they're hard, industrious, they're indestructible, very hard.
01:26But at the same time, it appeals to our emotions.
01:28It's something that we give for things, for people that we care about.
01:33So that duality was the key and the diamond inspiration.
01:38And yeah, basically those diamond shapes coming out of the fenders,
01:44blending into a smooth body shape was how we express our Opposites United.
01:48Well, especially with the X-Pro, we have these certain cues that really give it away, such as like the recovery tow hooks.
01:57And we already had this off-road-y nature of the vehicle.
02:01We just dialed it up to 11 on the X-Pro and basically things were already there.
02:08We just cranked it up a little bit more for the X-Pro version.
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