00:00They say it's hard to fit in and stand out.
00:05But things like style, comfort, and rugged capability don't mix.
00:11We know better because we live for this.
00:16Always pushing, striving, seeking.
00:20We do this for you.
00:23Those who live the limitless life.
00:26Who wander in the wilderness.
00:28And navigate our city streets in style.
00:32The ones in search of meaningful connections.
00:35And those who just want to get away.
00:48This is for every version of you.
00:51The new Kia Sportage.
00:55Please welcome Senior Chief Designer, Kia Design Center America, Tom Kearns.
01:02Good morning. Thank you. Thank you.
01:05Inspired by our Opposites United design philosophy, the new Sportage is ready for anything.
01:11This update delivers smooth surfaces offset by rugged, sheer forms.
01:17And combines off-road confidence with modern cues.
01:22With every generation, Sportage becomes more capable.
01:26And we've reflected that visually through a bolder, vertical grille.
01:31To create a more confident and rugged image.
01:34Up front, you'll notice the Kia signature star map lighting.
01:38With distinctive amber DRLs.
01:41While the rear star map features a unique, transparent look.
01:46The rear bumper is enhanced with a bolder design.
01:50To emphasize its wide stance.
01:53Sportage models will offer all new alloy wheel designs.
01:57Ranging from 17 to 19 inches.
02:01Now on the inside, it's all about balancing bold, modern, high-tech elements with soft materials.
02:09And we've created distinct living spaces for the driver and the passenger.
02:15For the driver, we emphasize technology and capability with a new standard two-spoke leather-wrapped steering wheel.
02:24It gives the driver access to dedicated drive mode and terrain mode switches for optimum control.
02:31Throughout the interior, Sportage introduces differentiated accent trim textures.
02:37That not only add a touch of sophistication, but also resist fingerprints.
02:43In addition to designing a great new Sportage.
02:46We have focused on creating even more differentiation between the trims to deliver that perfect fit for each customer.
02:55The X-line trim blends confident and rugged exterior features.
03:00Unique front and rear bumpers create a tougher image.
03:03And the ground clearance highlights the vehicle's capability on and off-road.
03:10The side mirrors, roof rack, and window surrounds are finished in gloss black.
03:16And the raised roof rack is ready to accommodate all your adventure gear.
03:21X-line also supports exclusive 19-inch wheels.
03:26Now X-Pro takes you even further off the beaten path with off-road hardware to match its rugged appearance.
03:35Moving from the ground up, that starts with BFGoodrich all-terrain tires on 17-inch matte black off-road wheels.
03:44The X-Pro adds LED lights, LED projector headlights, fog lights to illuminate the trail ahead.
03:53Inside both the X-line and X-Pro trims, you'll find unique tread pattern stitching on exclusive synthetic leather seats.
Comments