00:00The artists that are protesting have every right to, right?
00:03Because, say, for example, Coca-Cola wants to license your music,
00:06or McDonald's, or Starbucks, or, you know, some politician running for office.
00:13They want to use your music for their campaign.
00:16You have to license that, and the artist has to sign off on that.
00:19But licensing of copyrighted music is possibly a solution for these AI models that are training.
00:24And so far, a number of them are trained, the allegation is,
00:27a number of them are trained, on copyrighted music without compensating those artists.
00:32And licensing could be the solution.
00:34Licensing is a solution.
00:38But what is the value of those recordings and those copyrights?
00:43So that's the heavy one.
00:45We licensed our music to Spotify.
00:47They don't value it the way that it should.
00:52Then that brings upon another conundrum.
00:55A song is worth how much?
00:58A stream?
00:59So you can license it.
01:01But let's hope that the folks that are, you know,
01:07divvying up its value and its worth
01:10love it and appreciate it and price it for what it actually costs
01:15as far as time.
01:18But the model is getting better and better and better.
01:27It doesn't have to learn from the past to create.
01:34There's going to be a premium in terms of the human experience in this new AI world.
01:38Things like live experiences, live concerts, live sport.
01:42Is there going to be a premium for that kind of entertainment?
01:45It's called lived experience.
01:48AI is not living.
01:50So when you go see your...
01:51Yes, there's going to be lots of music.
01:54There's going to be AI bands.
01:56That's true.
01:58There's going to be like an AI freaking Bruce Springsteen.
02:02There'll be an AI Lana Del Rey.
02:04There'll be an AI freaking...
02:06Adele.
02:09Yeah.
02:10And it's going to sound great.
02:11People like it.
02:13And they're going to...
02:13You're going to go see it perform live.
02:16And the team that makes a live performance is going to be freaking...
02:20Yep, it's going to be dope.
02:21And then there's going to be human lived experience that you're still going to love.
02:26It's not doom and gloom for the music industry.
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