SEAT Ibiza and Arona - from the first drop to the perfect colour - video Dailymotion

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How many colours are there in the world? Although experts estimate that the human eye can perceive between 7 and 10 million different variations, there’s no real way of knowing the exact number. Due to the combinations of light and its wavelengths, in theory there are infinite possibilities. So, to create a new colour that makes a visual impact is a challenge, especially if the canvases are the SEAT Ibiza and the SEAT Arona. The design of new colours also follows trends. That’s why the designers at SEAT are constantly in touch with all the latest developments, even beyond the automotive world.  The term “liminal” is used to describe something that’s in a state of transition, such as the spaces between two physical places or the intermediate stages in a mental process.

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00:00You have something in your mind, but until you do not formulate it, you say, this is what we want.

00:14It's gota a gota, with a precise formulation, where you look at the color you want to achieve.

00:21We have worked with colors that were artificial, like the Liminal.

00:34We made a red that was not classic, but that had a point of artificiality or of reality.

00:41And that combined with the Oniric, which is a very clean and fresh color, like a lago oniric.

00:51I don't know what it is.

00:57I wanna flow.

01:00I'm very good.

01:01I am very good.

01:05I'm very good.

01:06I love this song.

01:08It's not the same song.

01:10I love this song.

01:11It's not the same song out.

SEAT Ibiza and Arona - from the first drop to the perfect colour

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