The SEAT Arona is a cornerstone of the brand’s success. Fuelled by strong sales, it carves out a bold presence of the brand in the urban SUV segment. Now, the SEAT Arona steps confidently into its next chapter as a more robust urban SUV with a dynamic character, driven by three key strengths: a refreshed exterior, enhanced interior, and even greater value across its three trim levels – Arona, Style and FR.
Since its launch in 2017, the SEAT Arona has sold over 750,000 units and earned a central place in the brand’s line-up. It has become a favourite for drivers who want an urban SUV that’s full of energy, personality, and ready for every challenge.
The new SEAT Arona is designed, developed and produced in Martorell, Barcelona. It will be launched in January 2026.
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