00:00The festive season is here, and entrepreneurs are seeking to not only sell their products,
00:11but to also re-engineer how conveniently these products reach their customers.
00:16UCAN is gaining momentum as a home-ground digital platform in Morocco, helping entrepreneurs
00:22and small businesses create online stores, handle digital payments, and sell directly
00:28to consumers, underscoring the rise of local tech solutions alongside global players.
00:36From the very beginning, our goal was clear and simple, to make entrepreneurship accessible
00:41to everyone.
00:42That means enabling everyone to create an online business easily, quickly, and without any technical
00:47knowledge.
00:48Today, thousands of entrepreneurs, thousands of people have succeeded in launching their
00:53own online stores with limited resources but strong determination.
01:00As global platforms raise consumer expectations, local Moroccan e-commerce players are under growing
01:05pressure to keep pace, improving performance, reliability, and user experience in an increasingly
01:12competitive digital market.
01:14Most Moroccan platforms are not yet operating at the same efficiency as global websites,
01:21but they are learning fast, adapting from both setbacks and successes, to improve the online
01:27shopping experience and build consumer trust.
01:31From fashion to electronics, online shopping is fast becoming part of everyday life in Morocco.
01:38The North African country's e-commerce market has expanded rapidly, driven by rising internet
01:45penetration, smartphone use, and a young, digitally connected population.
01:51E-commerce is a positive development.
01:54Instead of spending hours at the mall, I can simply scroll on my phone and order what I need.
02:00It's growing fast here in Morocco, with more products available online.
02:05And it's also creating jobs for young people, especially in sales and delivery.
02:13As e-commerce expands, trust remains a key constraint.
02:17While platforms are improving transparency and seller verification, concerns over payment security
02:23keep cash-on-delivery dominant, underscoring the need for stronger digital consumer protections.
02:29Many consumers remain hesitant to pay online, concerned that the products delivered may not always match what is advertised.
02:37As a result, cash-on-delivery remains widespread, despite the growing availability of electronic payment solutions in Morocco.
02:45As Morocco advances its digital transition, e-commerce is becoming a key indicator of consumer trust and system readiness,
02:52with payments, regulation and protection set to define the sector's next phase.
02:58NAM fisheries —
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