Advertising at the Edge of the Apocalypse | movie | 2018 | Official Trailer - video Dailymotion

In this highly anticipated sequel to his groundbreaking, ADVERTISING AND THE END OF THE WORLD, media scholar Sut Jhally  | dG1fSkliSC1qVF9tbXc

Transcript

00:00Advertising surrounds us everywhere, and is now much a part of our daily lives as the

00:11air we breathe, but most of us think it has no real effect on us at all, that we're too

00:16smart to be taken in by it, that we can just ignore it, click past it, or block it from

00:21working on our minds.

00:24Though no matter how much we think we can outsmart it, there's no getting around the

00:30fact that advertising is the dominant storytelling force of our time.

00:36Over the past 100 plus years, more thought, more effort, more creativity, more time, more

00:42attention to detail, and more overall money has gone into advertising than any other campaign

00:49in human history to mould consciousness.

00:55The result has been a non-stop flow of ever more sophisticated, visually stunning, and

01:00powerful commercial appeals, expertly crafted stories that tap into our deepest fantasies

01:05and desires, and speak to the very core of our emotional lives, telling us over and over

01:11again that happiness and satisfaction are linked to consumerism and the consumption of things.

01:18So the real questions we have to ask are about the larger cultural impact of the stories

01:22of advertising, about how these stories have come to shape our sense of ourselves, our values

01:27as a society, and how the consumer mindset that advertising celebrates is feeding an endlessly

01:33accelerating cycle of consumption that's literally pushing the planet to the brink of collapse.