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Short filmTranscript
00:00Hi, it's Lord Sugar here.
00:02Oh, Alan.
00:03It's good to hear from you. Did you get your presents?
00:06Yes, thanks for the slippers. Perfect fit.
00:09Now, I wonder if you could do me a little favor.
00:12See, I've got these celebrities that I'm supposed to put through their paces for children in need.
00:17I don't suppose you need a few extra elves, do you?
00:21I think I might have just the thing.
00:24Lovely stuff. I'll send them your way.
00:26Bye.
00:27Goodbye, and Alan.
00:29Try to be good this year, will you?
00:31Oh, I'm always a good boy, same time.
00:35Well, I hope they don't come up with a load of old baubles.
00:39Twelve famous faces are heading to London.
00:44In my 15 years on EastEnders, I survived sharing a hot tub with Ian Beale.
00:48If I can survive that, I'm going to smash this.
00:51As William Shakespeare said, though she be but little, she is fierce.
00:56That could be written for me.
00:58They're leaving their day jobs behind to do battle for BBC children in need.
01:03I am not here to play any games.
01:05I will throw anybody under the bus.
01:07In fact, I will throw the bus under the bus.
01:09Don't forget your oyster card.
01:11I'm back in the ballroom.
01:13I can't wait to see Lord Sugar and show him what he's been missing.
01:16But impressing the boss.
01:18Let's make a load of money, yeah?
01:20Will be anything but child's plan.
01:22Oh, these are burning.
01:26Oh, dear.
01:27Oh, my God, look.
01:29We've got this all under control.
01:31We've got bubble gum and white pepper.
01:33I just got sick in my mouth.
01:35Is that a good sign?
01:36Twelve celebrities.
01:37Where are you panicking from this kitchen?
01:39I'm panicking.
01:40I don't go into the kitchen.
01:41I attended my Deliveroo driver's wedding.
01:43One tough task.
01:50That's got to be worth triple your orders, hasn't it?
01:53All you experts have come up with that piece of crap.
01:56I mean, that is diabolical.
01:58It's down to business.
01:59Listen, mate.
02:00Your advert sucks.
02:02For children in need.
02:03You're fired.
02:1111am.
02:18The boardroom.
02:30Yes, would you please send the celebrities in?
02:34Hello.
02:41Thank you very much indeed, ladies and gentlemen,
02:46for giving and affording your time for this great charitable cause,
02:50which is for children in need.
02:52Now, um...
02:54OK.
02:55It would be good if I knew any of you.
02:57LAUGHTER
02:59And I've got your CVs here, so...
03:02Right, Rob.
03:04Apart from guiding these people legally,
03:06what do you feel you might be able to bring in a business point of view?
03:10Well, I mean, I can freeze the assets of the other team, I'm hoping.
03:13LAUGHTER
03:15Now, Shazia, you're a comedian.
03:19Come on, tell me, what do you feel you might be able to bring to this?
03:22Decisive, a sense of humour.
03:25We've won, basically.
03:27LAUGHTER
03:28We've won hands down.
03:30Right.
03:31We've got all the qualities that they haven't got.
03:33LAUGHTER
03:35Don't start on us already.
03:37Shots fired.
03:38AJ.
03:39Hello.
03:40You sound like you've got a Cornish accent there.
03:42Cornish?
03:43How very dare you!
03:45LAUGHTER
03:46Blackburn, Lancashire.
03:47Blackburn, Lancashire.
03:48Yeah, you're a presenter of Big Brother, is that right?
03:51Yes, correct.
03:52What do you reckon you'll bring to this?
03:54I can bring me boys.
03:55I can bring...
03:56Oh, you can certainly talk. I've got that bit.
03:59LAUGHTER
04:00I can bring, you know, good work ethic and everything with 100% commitment.
04:07Good.
04:08Now, Tom, since when did you get celebrity status?
04:12I don't know.
04:13I don't know.
04:14I don't know.
04:15I mean, he was here as an ordinary candidate.
04:17Remember him well.
04:18Right.
04:19Now, he's here in Celebrity Apprentice.
04:23Bit of a wheeler-dealer.
04:25He sells Christmas cards on New Year's Day.
04:28LAUGHTER
04:29You're crying.
04:30I don't get upset.
04:31I mean, he's just...
04:32I've done his show six years ago, and his show changed my life.
04:34And...
04:35Aww.
04:36I'm back, yeah.
04:37Four.
04:38It is exciting for me, cos you're the only candidate
04:40that might end up firing twice.
04:42LAUGHTER
04:43I hope not.
04:44I hope not.
04:45Fingers crossed.
04:46And now, Khadina.
04:48Hi.
04:49Hello.
04:50Four times world cycling champion, yeah?
04:52Unbelievable.
04:53Yeah.
04:56What do you think you can bring to business?
04:58Ah, I can bake, I can cook.
05:00Whoa.
05:01Let's go.
05:02Interesting.
05:03Oh, come on.
05:04Interesting.
05:05You'll find out in a minute.
05:07OK.
05:08So, anyway, JB.
05:10Yes, or sugar?
05:11You're part of the band JLS, is that right?
05:13Yes, still am.
05:14Good.
05:15You're finally hoping to be a number one at Christmas then, yeah?
05:17Yeah.
05:18Yeah.
05:19That would be very nice.
05:20Yeah, yeah.
05:21Any good in business?
05:22Well, I would like to think that I would be a person who's calm under pressure.
05:27Oh.
05:28I do like to win, but I also love working as part of a team, so...
05:32Good.
05:33Charlie.
05:34Hello.
05:35You're a Radio One DJ.
05:37Dance, music.
05:38Yep.
05:39I prefer ABBA, actually.
05:41Money, money, money, that's what this is all about.
05:43Listen, I've played a lot of ABBA remixes on dance anthems.
05:47Welcome, welcome.
05:49And then we've got Matt, so you're a legend on Gladiators.
05:53Hello, Lord Sugar.
05:54Nice to meet you.
05:55You too.
05:56Now, what's your strategy?
05:57Are you going to hit everyone with a giant cotton wool bud?
06:00Um, I'm just going to win.
06:02Love it.
06:03What do you reckon you'll bring to this?
06:04Yeah, I think just all-round leadership, inspirational role model Sugar.
06:08I can...
06:09Already...
06:10I see these guys.
06:11I'll catch them and they're looking at me.
06:12I see I'm already having the...
06:13They can look to me just for guidance.
06:15Yeah.
06:16Okay, so look.
06:17Enough of all this chit-chat.
06:18I'm going to tell you what you're going to be doing.
06:20I'm sending you on a trip to Lapland.
06:25Come on!
06:29Yeah, Tom, Lapland is not a dance club.
06:35It's the official home of Santa Claus.
06:38And you are going to create your own gingerbread biscuits.
06:42What?
06:43Oh!
06:44You'll have to devise a recipe, brand your biscuit,
06:48shoot the TV advert, and record a radio jingle.
06:52Then you'll launch your gingerbread to a room full of retailers.
06:57And here's the good bit.
06:59These guys are going to place real orders with you.
07:02And they are going to be on the shelves, in the shops,
07:06this Christmas, people to bar.
07:11So, Karen and Mike, my associates here,
07:16Karen has been with me for years in this process.
07:20And Mike, who's famous for his interviewing techniques.
07:25These two people don't miss a trick.
07:27I can tell you that now, okay?
07:29They report back to me,
07:31and I will know every single thing that you have done.
07:35Now, the winning team is the one that secures the most orders.
07:40And unfortunately, on the losing team,
07:42at least one of you will be fired.
07:46Everything clear?
07:47Yes.
07:48Yes, Lord Sugar.
07:49Good.
07:50Let's make a load of money, yeah?
07:51Yeah!
07:53Off you go.
07:54Three days to turn biscuits into serious dough.
07:59I feel with you, we've got the golden nuggets.
08:02Don't say that.
08:03Feel the golden goose.
08:04I feel a lot of pressure on me now.
08:05Don't feel the pressure, just lay the eggs.
08:07But first, a chance to suss out skills.
08:10I won MasterChef.
08:11You won MasterChef?
08:12Yeah.
08:13So this is a cooking challenge, you know how to cook.
08:15We are winning.
08:18My strategy going into this is wit,
08:20and if that fails, I'll be bringing legal action.
08:24Top of the to-do list.
08:26I want to be on a husky ride so fast.
08:29Literally, let's go.
08:32Let's go.
08:33A festive trip.
08:34Where are we going?
08:35Oh, that way.
08:36Yeah, over here.
08:37To the frozen north.
08:38It's all jolly fiddlesticks talking about biscuits and Santa.
08:42But we've got to win.
08:43Yeah.
08:44I'm not here to sit at the back.
08:45I'm scrappy.
08:46I'm up front.
08:47Always.
08:48We won't be going anywhere unless we actually check in.
08:50Oh, yeah.
08:51That's a good point.
08:52Good point.
08:53Well made.
08:54Oh!
08:55Oh!
08:56What the heck in the joint?
08:58Nothing to see here.
08:59Nothing to see here.
09:00Carry on out to work.
09:02Do you know twice?
09:03Oh, yeah.
09:16Just down and down.
09:17...and elves.
09:25And now 12 celebrities...
09:29...on a mission to make Pudsy proud.
09:36Oh, my gosh. Feel like I'm in James Bond.
09:44Come on, girl!
09:47Come on!
09:57First task for both teams...
09:59We have arrived.
10:00Yep.
10:01Lockdown a leader.
10:03Who's up for being project manager?
10:05Making his case, barrister Rob.
10:08You know, having led teams in various challenging parts of the world,
10:12it seems to me the most important thing is we have the most
10:14extraordinary, brilliant, rich buffet of talent here.
10:17Depth and range of creativity that is, I mean, world-class,
10:21every single person.
10:22So it seems to me that we are sublimely more gifted than the other team.
10:26So...
10:27All my votes are for you.
10:29Yeah, Rob's got my vote.
10:31Yeah.
10:32Yeah.
10:33I think you've got, yeah, I'm in.
10:35These are exceptional people.
10:37When you have a wealth of that talent and a wealth of that experience,
10:40the most important thing is to empower people to speak.
10:43We live or die together.
10:44Yeah.
10:45But if we fail, I will be the first person to offer myself
10:47to be sacked to Lord Sugar.
10:49I'm not the least bit afraid of him.
10:51I mean, you know, my grandma was more frightening than him.
10:54In Santa's secret forest...
10:56Who wants to be a leader?
10:58..it's gladiator Matt...
11:00Yeah, I would be a team leader.
11:02..versus singer JB.
11:04Let's fight for it.
11:05We don't need to fight.
11:06Out on me!
11:09Matt, why do you think you would be a great project manager?
11:12Um, I don't.
11:13I know I would be.
11:14Oh!
11:15I've built two multi-million pound companies from scratch
11:18with zero investment, right?
11:20I also own a third company, which I've pitched to
11:23partnership retailers and supermarkets in the food and beverage sector,
11:26which is exactly what we're going to be doing.
11:27Yeah.
11:28So we're on a PM, right?
11:29I'm literally PM of the gladiators.
11:31I've been carrying that show for two years.
11:32Do you know what I mean?
11:33So if you're looking for a PM...
11:34And what I love about you is the modesty and the humbleness
11:37that you bring.
11:38OK, well, for me, I'm focused on the task.
11:41So it's all about identifying everyone else's skills
11:44and how we contribute together as a team.
11:46Yeah.
11:47So for me, that would be my focus.
11:48Yeah.
11:49And we can get the best product, get it on the shelves,
11:52sell it and do the job.
11:54Right, let's vote.
11:55All votes for Matt.
11:57Who votes for JB?
11:59I'm voting for JB.
12:01Sorry, JB.
12:02JB is project manager.
12:04I think deep down, Matt has definitely put out
12:07that I am project manager and I was chosen, no less, over him.
12:11Kind of makes him not so much of a legend, I guess.
12:16The thing that we need to do first is a concept.
12:18That's everything.
12:19Yeah.
12:20Focusing on festive feelings.
12:22Everything's going to emanate from that
12:23and everybody has to feel and invest a sense of passion.
12:26It has to touch them.
12:28Project manager, Rob.
12:30I wonder if what we should do is think about now for five minutes.
12:33Yeah.
12:34Everybody telling a personal story
12:35and thinking about a concept that they've got for Christmas
12:38and why it touches them.
12:40Christmas is just family.
12:41It's as simple as that.
12:43I just got these vivid images of my mum walking out.
12:46I have a dress in an African Congolese attire
12:49and full of colours and she's dancing.
12:51She'll be playing some gospel music in the background.
12:53That's why I'm one of seven children.
12:55You come together and there's so many different personalities
12:58but you come together in this moment
13:00and there's just that love and that passion.
13:03I hear that.
13:04What is it that's special?
13:05What's the ingredient?
13:06What's the thing that's going to say brought directly to you from Lapland?
13:10As team leader, the first thing Rob does is go story time.
13:15One after the other.
13:16My darling, move on the clock.
13:18Tick tock.
13:19Not everyone's going to get a chance to experience Lapland, right?
13:22So what's the one thing that we want to take back?
13:30That's what we need to focus on.
13:36Bear in mind, we're pitching to supermarkets, right?
13:38So it needs to be something.
13:39I think it has to be unique.
13:40Chewing over ideas for their gingerbread.
13:42What if we had some kind of animal?
13:44I've definitely seen reindeer.
13:46Yes.
13:47A penguin.
13:48A penguin.
13:49A penguin.
13:50A penguin's a cute.
13:51Yeah.
13:52JB's team.
13:54We've got to have one group who's going to go and do the recipe development,
13:58then another group who's going to be working on the branding,
14:00so the tagline, the product name, so on and so forth.
14:02I strongly feel that I want to be involved in the branding side of it.
14:05Yeah.
14:06OK.
14:07I love food, right?
14:08There's no-one that loves food more than me.
14:09I literally don't stop eating, and I promise you I'll make the best flavoured biscuit in the world.
14:14So for the brand team, I think we should have Matt, Angela, Sarah, and then myself, Tom, Shazia will be in the recipe team.
14:23Sub-team leader, I'm going to go with Angela.
14:26OK.
14:27Matt, you went for a manager, you didn't even get sub-team.
14:30I think it's better.
14:31I think so.
14:32That was the plan the whole time.
14:36The task will be one on the marketing, so of course I'm in the marketing team.
14:40And I'm not officially sub-leader, but I think we all, like, room between the lines, I think we know who the real leader is.
14:45I'm now exactly where I wanted to be.
14:48That was so well-played, Matt.
14:50You mourns have fallen straight into my trap.
14:52Excellent work.
14:53How embarrassing.
14:56I would love the theme of naughty and nice.
14:59That appeals to the bar humbugs.
15:02Still stuck in their talking circle.
15:04So for me, I would go more traditional.
15:06Yeah, same.
15:07You definitely don't want, like...
15:09Sorry, I would go more traditional, but I like bar humbug as well.
15:13Rob's team.
15:14So then, going back to the theme, the concept, the feel.
15:17Sorry, I'm not clear, what is your theme?
15:20I literally don't know what you decided on, guys.
15:22Very good question.
15:23Very good question.
15:24If we go down a bar humbug route, this could be our winning ticket.
15:28Yeah.
15:29Or humbug with a heart.
15:30Yeah.
15:31Or humbug with a heart.
15:32Yeah.
15:33I've been doing The Apprentice now for more than a decade, and I've got to tell you, I've never seen a brainstorm like it.
15:40There were six people, all brainstorming their own idea, no one listening to anyone else.
15:45It was absolute chaos.
15:47Some team, I'm going to nominate you, AJ.
15:49So just to be clear then, we are going to go off and do something with the branding under the themes of Naughty and Nice, with an inclusive, festive feel.
16:00Yeah, Christmas is a time to be grateful.
16:03Wouldn't it be a really good thing if we were to write on the back of the packaging about what you're grateful for?
16:07OK.
16:08Let's go.
16:09Let's go.
16:10Good luck, everyone.
16:11Should we go dashing through the snow?
16:12Dashing through the snow!
16:1411am.
16:15Today, half of each team will produce sweet treats.
16:20I mean, how about we put something different, like chilli or...?
16:24No!
16:25No chilli in a biscuit, you nutter.
16:28While the rest cook up brands.
16:35It's not a great start, guys.
16:36But, listen, we have started.
16:37We need to stick to the brief.
16:39What brief?
16:40I knew more about your Christmas traditions than I did about the theme.
16:44But haven't we had a lovely time doing it?
16:48Ho, ho, ho!
16:50In the heart of Elves Village...
16:52Oh, look, there's an elf!
16:53There's two of them.
16:54Hello!
16:55The Gingerbread House.
16:57Kitchen base for Rob's team.
16:59Ooh!
17:00Oh, it smells so nice!
17:01All right!
17:02Taking the lead, Paralympic athlete and MasterChef winner...
17:06This is me in my element.
17:08...Kadina.
17:10I feel like we start with shapes.
17:12This is like...
17:13I think that's important too.
17:14Yeah, so that's how we can, like, figure out where we start.
17:16What do we have here?
17:17Obviously, we've got Santa's hat.
17:18Okay.
17:19I don't know what on it.
17:20I don't like the look of that.
17:21What's that?
17:22That's a cupcake.
17:23So, this is a cupcake.
17:24But I think if we turn it upside down, we can use this as Santa's beard
17:29and then we can create his head and his...
17:31That's actually fricking genius.
17:33Do you know who you are?
17:34In an ideal world, we've got two versions.
17:37Naughty nice.
17:38We've got two different flavours as well.
17:40Is it?
17:41Absolutely.
17:42Oh, we're in.
17:43We're in.
17:44We're in.
17:45How lucky are we to have you right now?
17:47When it comes to cooking, I have no transferable skills whatsoever.
17:51But the good news is that Kadena is a world-class cook.
17:55You are our head chef.
17:59Deep in Santa's secret forest...
18:01I'll be chief taster.
18:02Okay, yeah.
18:03Putting Tom's talents to good use.
18:05JB's band of biscuit bakers.
18:08Right, shall we start by making the base?
18:11Yep.
18:12130 of caster sugar.
18:15Nice and sweet, just how I like my biscuits.
18:1885 golden syrup.
18:19I could drink that.
18:21Don't be shy.
18:22There we go.
18:23That's 85 grams of golden syrup.
18:25Did you just eat that?
18:27No.
18:28Go and whack it in there.
18:30That's it.
18:31And then treacle, how much treacle?
18:32Uh...
18:42Next, we're going to need to put the flavours in.
18:44I've got an idea, yeah?
18:45Go on.
18:46What about this?
18:47Bubble gum and white pepper.
18:49Bubble gum?
18:50White pepper.
18:51Trust me.
18:52That would taste fantastic.
18:53Oh, Chateau, not the back runners.
18:56Look, at the end of the day,
18:57we are doing this for children in need, okay?
18:59We want to raise as much money as possible.
19:01Oh, look at that!
19:02Smells amazing.
19:03I'm going to make sure that biscuit tastes amazing,
19:06smells amazing and sells loads.
19:08A bit harsh.
19:09Can we try it?
19:10Go on, try a bit of this.
19:11Yeah.
19:16That's nice.
19:17It is nice.
19:18That is nice.
19:19That's nice!
19:20That's really nice.
19:21I think that's good.
19:22Mate, that's banging.
19:23That is banging!
19:25On the menu for the rest of each team,
19:28bake up a brand.
19:29Oh, this is cute.
19:30Oh, no!
19:31Oh, Santa's Toy Factory!
19:33Oh, do you think this is the, um...
19:35Naughty and nice.
19:36Naughty and nice.
19:37The naughty and nice.
19:38At the wise old Elf's house...
19:40First things first,
19:41we need to come up with a product name.
19:43AJ pushes for a name with bite.
19:45I'm thinking Gangster Claws.
19:47Just imagine, like, Santa would be like a lot of gold chains around his neck.
19:52Or gratitude, gingerbread.
19:54Mm-hmm.
19:55Something to do with gratitude.
19:56You know what Rob was talking about?
19:57I was thinking of Frosty Trickster, for example.
19:59Jolly McTrouble.
20:00I like Jolly McTrouble.
20:01Jolly McTrouble's good.
20:02Yeah.
20:03Yeah.
20:04At Santa's Toy Factory...
20:06This is actually quite a good sized door for me.
20:08It's perfect.
20:09Yeah.
20:10Bringing their idea to life...
20:11Oh!
20:12Okay.
20:13It's business.
20:14Sarah, Matt and Angela.
20:16The name for the penguin.
20:19We did, obviously, think straight away that it needs to be a p-p-name.
20:22Yeah.
20:23What about Plucky?
20:24Like, as a little...
20:25Plucky little...
20:26That's very cute.
20:27Isn't it?
20:28I love that.
20:29I mean, the only thing that's just occurred to me is it does rhyme with a th-word.
20:32That's true.
20:33Erm...
20:34Okay, so that's one.
20:35Yeah.
20:36So, number two, pocket...
20:37I never know how to say penguin.
20:39Penguin.
20:40Penguin.
20:41Penguin.
20:42Pocket Penguin.
20:43Or he could be...
20:44Pocket the Penguin.
20:45Matthew, what would you suggest?
20:46Let's go.
20:47Your choice.
20:48I'm saying...
20:49Here, go on, take the floor, Matt.
20:50Yes, take the floor, Matt.
20:51Penguin.
20:52You're so full of it.
20:53When you slam somebody else's idea, you need to have something to offer instead.
20:54Gary the Penguin.
20:55Boring product.
20:56Boring product.
20:57Oi, Gary.
20:58Pat.
20:59Patty.
21:00Paul.
21:01Pedro.
21:02Oi, there we go.
21:03Paolo.
21:04Let's see how you react to different names.
21:05Peter.
21:06Peter the Penguin.
21:07Gary.
21:08Brian.
21:09I love that one.
21:10You like Gary?
21:11It's my name.
21:12Oh!
21:13That might be the stars aligning and the universe guiding us.
21:16Yeah.
21:17I actually think we can play with it.
21:18We can lean into it.
21:19Like, I do wish Gary was a woman, but like, aside from that...
21:23OK.
21:24Gary the Penguin.
21:25Let's go.
21:26As sub-team leader, I am feeling a little clammy.
21:31I genuinely thought that was going to be quite simple and focused.
21:37Is anyone else slightly dying inside at the thought of Lord Sugar going, Gary the Penguin.
21:44His name is Alan.
21:45Exactly.
21:46Yeah, I think it's fine.
21:47Gary's better than Alan.
21:48It's fine.
21:49It's fine.
21:50It's fine.
21:51It's fine.
21:52It's fine.
21:53It's fine.
21:54It's fine.
21:55It's fine.
21:56It's fine.
21:57It's fine.
21:58Back at the gingerbread house...
21:59Can I get you guys on measuring?
22:00I'll do it, but just wait.
22:01You'll be ill.
22:02For Kadina's kitchen crew...
22:03Honestly, I never understand how people can't bake, because you just put the stuff in the
22:05stuff.
22:06Things start to crumble.
22:08The way you're panicking from this kitchen...
22:10I'm panicking.
22:11I don't go into the kitchen.
22:12Well, you are in the kitchen now.
22:13I honestly attended my Deliveroo driver's wedding.
22:16Right, then what's the first thing on the list?
22:19Right.
22:20Plain white flour.
22:21275 grams.
22:22Right.
22:23Just a tiny little.
22:24There we go.
22:25Wonderful.
22:26How much is that?
22:27130 grams.
22:28130 grams.
22:29What's the next thing?
22:30The next is a golden syrup.
22:32You're getting it everywhere wrong.
22:34It's all right.
22:35One thing I can do is cleaning.
22:37I'm just not good at cooking.
22:38Who's in charge of making sure we get this recipe right?
22:41You.
22:42Golden syrup, 85 grams.
22:43Well, we'll start from the beginning, don't we?
22:45Right.
22:46So, 275 grams with clean white flour.
22:48Icing sugar is 100 grams.
22:49Yes, I've done 100 grams of icing sugar.
22:51Right.
22:52Oh, sugar.
22:53Yes.
22:54I'm distracted.
22:55We've done it in the wrong order.
22:56I'm going to keep an eye.
22:57You're interfering with the surgeon.
22:59How much cold is it, everyone?
23:00Oh, there's so much going on.
23:02This recipe is wrong.
23:04Oh, my God.
23:05What's missing?
23:06What's missing, chef?
23:07Maybe adding 100 grams of icing sugar and that's for the icing.
23:11The icing.
23:12I have to say, it did occur to me.
23:13It felt a bit strange.
23:14Oh, my God.
23:15Can we just...
23:16Can we just...
23:17Right.
23:18We've got to start again.
23:19Start again.
23:20Rob put himself and Eddie in the kitchen with Kadina and God knows why.
23:23They've slowed the process down.
23:25They've mixed up the icing.
23:26I mean, she's done a good job on her own with two sort of very naughty elves trying to help her.
23:32We're going to do this properly this time.
23:33Right.
23:34We're going to do it properly.
23:35At the wise old elf's house...
23:38What about...
23:39Be naughty to get on the good list.
23:41No.
23:42Tasked with bringing heart to their bar humbug biscuit...
23:45I'm liking what you're doing but not enough to make it our tagline.
23:49So, let's go with be naughty, get nice.
23:53Yeah.
23:54Fine.
23:55Yeah.
23:56AJ, Charlie and Jake.
23:58I'm trying to think of Rob's thing that he said he 100% wanted was some kind of note in there which gives you the opportunity to say what you're grateful for.
24:07But, you know, the theme is bar humbug.
24:10Is bar humbug really the energy that passes on, like, love and gratitude?
24:17I just want to make almost an executive decision here and say, we're not doing letters.
24:22Oh, no.
24:23I said it.
24:25No.
24:26He's going to take us to the cleaner.
24:28That's on you then, AJ.
24:29OK, well, listen.
24:30I'm not getting involved with that.
24:31Listen.
24:32Why don't?
24:33OK.
24:34I can't agree to this behaviour.
24:37I can't agree to this.
24:39I don't like to stick by the rules all the time but when it's something like this and it's serious, I feel like we have to.
24:44He'll be fuming.
24:45I've got to see him for another few days.
24:47At Santa's toy factory...
24:50The little biscuit that's a big treat.
24:55Thank you, Matthew.
24:56I feel so validated right now.
24:58Matthew thinks it's good.
24:59It must be.
25:01The other team play with potential taglines.
25:04It's kinda...
25:05...
25:08...
25:10...
25:11...
25:12Ignore that Mike.
25:13Mike, don't write that down.
25:14No, everyone says this is good obviously.
25:15Rebel.
25:16Rebel!
25:17A cheeky treat for your little rebel.
25:18A cheeky treat for your little rebel.
25:19A cheeky treat for your little rebel.
25:21Oh, hang on.
25:22Hello, the brains of the operation speaking.
25:25The brains of the operation?
25:27How are you, gang? How are you doing?
25:29Yeah, we're quite good.
25:31Go on.
25:32Maybe we should find out your flavour first.
25:34Yeah.
25:35Bear with us, all right?
25:36Just hear us out.
25:37That's not a good start, is it, to this?
25:38We've got bubblegum and white pepper.
25:42Are you joking?
25:43Yeah, yeah, all right, Matt.
25:44Listen, it's got loads of protein. You'll love it.
25:46I just got sick in my mouth. Is that a good sign?
25:48No, it's called innovation.
25:51Listen, we've tasted it. It tastes fantastic.
25:53Honestly, you taste it. It's different glass, OK?
25:56You've hit us with that. Would you like us to hit you with the name?
25:59Yes, please.
26:00So, are you ready?
26:02Yeah, we are ready, we think.
26:03Three, two, one.
26:05Gary the Penguin.
26:07Who?
26:08What?
26:09What?
26:10Tag in.
26:11Gary.
26:12Gary.
26:14Hello?
26:15What's it called?
26:17What's it called?
26:18Gary, Gary. It's called Gary the Penguin.
26:21Wait, wait, wait, wait.
26:22Gary, that's the bland leading the bland. It's bland.
26:25No, the tagline is, a cheeky treat for your little rebel.
26:28A cheeky treat for your little rebel.
26:31Sell that, Tom.
26:32I think you're going to have your work cut out for you selling pepper.
26:35Well done, good work.
26:36We'll say hi to Gary for you.
26:37Yeah.
26:38Yeah.
26:39Thanks.
26:40He's with us.
26:41We're actually sitting in a room with Gary right now.
26:42Good flavours, guys.
26:43Bubblegum white pepper.
26:44If someone said go and choose the worst flavour you possibly could.
26:54Hello.
26:55Podsy.
26:56Hi.
26:57Oh my gosh.
26:58Oh, Podsy, we're trying our best.
26:59We really are.
27:00I'm so sorry about you.
27:01Podsy.
27:02Put your thumb up if you like bubblegum and white pepper.
27:05Oh.
27:06All together.
27:07All together.
27:08Oh.
27:09Oh.
27:10Gary loves you.
27:11That bodes well.
27:12Guys, I'm calling the marketing team now to see what we're doing.
27:15Brilliant.
27:16OK.
27:17Hello.
27:18Hi, AJ.
27:19How you doing?
27:20Really good.
27:21How are you?
27:22Good, really good.
27:23How are you going to come up with something fantastic?
27:25It's joyful.
27:26Can you hear me all right?
27:28I can hear you, but I'm just going to stop you right there.
27:31Joyful.
27:32We went away from this morning's meeting clearly saying that we were going to go down the alternative
27:38route of bar humbug and the first word you've said to me is it's joyful.
27:42Oh no, we're having a joyful meeting.
27:44Don't worry.
27:45Oh, lovely.
27:46Don't bar humbug until...
27:48Yeah, love.
27:49Rob, can you tell us the design you've gone for?
27:52It's going to be Father Christmas, but the icing is going to have two different flavours,
27:56right?
27:57OK.
27:58Right, so we've got all of that and we're hoping that one of the things you might do
28:01when you give that person that biscuit is that part of your design is going to be
28:05about handing over a something to another person.
28:09Rob, do you want to know the product name?
28:11Yes.
28:12The product name is called...
28:14Jolly McTribble.
28:19What?
28:20OK.
28:21What?
28:22He's some sort of Scottish pirate?
28:23No, he's not.
28:24What about the...
28:25Have you got on the packaging this idea about an expression of gratitude to the packaging?
28:29You know, I'll be completely honest with you, Rob.
28:31I wasn't as keen on the letter.
28:35I feel quite strongly about that bit of the packaging.
28:38We were all talking this morning about warm feelings about Christmas.
28:41And if it's...
28:42Absolutely.
28:43But we also was talking about humbug.
28:45Yeah, it could be...
28:46It could be happy Christmas.
28:47I hate you.
28:48I'm just going to give Rob a little massage and then we'll be all right.
28:50No, no, it's fine.
28:51It's fine.
28:52Charlie, Charlie.
28:53Go ahead, Charlie.
28:54The little note, would you like that on the packaging?
28:56Or would you like that in a form of like a letter inside?
28:59I'll leave that entirely to you guys.
29:01It's just been nice to like have the extra...
29:03I think it might be nice on some extra element of the packaging.
29:06OK.
29:07Listen, good luck, everyone.
29:08All right, listen, we have to go, Rob.
29:09So, listen, good luck.
29:10Let's have fun, guys.
29:11Listen, enjoy it, guys.
29:13Bye-bye.
29:14Thank you so much.
29:16OK.
29:17Rob was really clear on the fact that he definitely, definitely wants a note.
29:21This is as much as I don't want a note.
29:23We're having a note.
29:24Yeah, we're having a note.
29:25We're having a note.
29:26We're having a note.
29:27On the other team...
29:29So, what's the best way to decorate this in order to sell it?
29:33..working on ways to give their penguin pizzazz...
29:36Got to linking Christmas because there's nothing about the name...
29:38Yeah, yeah.
29:39..or the tagline that...
29:41I've got it.
29:42..what about if we put him in a Christmas jumper?
29:46Yeah!
29:48Shazia Tom and project manager JB.
29:51OK, where's your bag?
29:53There we go.
29:54Right, I'll crack on with this, yeah?
29:56Whoa, this is, like, well too runny.
29:59Oh, my God, look.
30:00Can we make the next bit a bit thicker?
30:02Oh, no.
30:03I've got this all under control.
30:05It is so runny.
30:07I'm holding it with a spoon.
30:09Nice one.
30:11Push it in, put all the handles in there.
30:21Guys, we've only got a few in it's left, yeah?
30:23Yep.
30:24Look, I ain't saying I'm runnin' the show here, right?
30:28But I thought of the design, yeah?
30:30Thought of a little Christmas jumper.
30:31Even thought about the recipe.
30:33But that's what we do.
30:34We lead from the front, but sit at the back about us.
30:38There you go, here, have a little...
30:39Oh, should we try some?
30:40Yeah.
30:41Let's have a little piece.
30:44Nice, isn't it?
30:45It tastes nice.
30:46It does taste nice.
30:47It does taste nice.
30:48Good.
30:49If they're sold on the, on the, on the look,
30:51they'll definitely be sold on the biscuit.
30:57So, what I'm thinking for the logo is Jolly McTrouble
30:59in, like, a bold colour, maybe red.
31:02Branding their biscuit...
31:03What do you think?
31:04Actor Jake takes the lead role.
31:08Ooh.
31:09Maybe Jolly McTrouble on one line.
31:10No, I think it looks better split.
31:12I've got to be...
31:13Why don't we try?
31:14Is there any way that we have Jolly up here?
31:17Yeah, on the top.
31:18McTrouble down here.
31:19Well, I've got to be honest,
31:20I don't think the Jolly McTrouble is striking enough.
31:23I think you need a logo in your face.
31:25I'm just thinking, do we need some illustration on this?
31:27No, no, it's not going to work.
31:29Instead of just saying, no, no, no, we should try, try, try.
31:32AJ, can I just say...
31:34But let's have a look, guys.
31:35AJ, can I just say, I don't think we should change it.
31:37So you don't want any illustration on it?
31:39I don't think so.
31:40It's very difficult, isn't it, when you get three people
31:43and they've got sort of three different ideas,
31:45tempers are flaring a little bit.
31:47Yeah, wish me luck.
31:48What about underneath that, then?
31:50We could go, I'm grateful to you because...
31:54So that we still include the gratitude bit.
31:56So maybe the simple gratitude text is grateful for...
32:01Do we want two and then a line so they can fill a name?
32:04Yeah, exactly.
32:05Yes, yeah.
32:06Two.
32:07That looks all right.
32:08Be naughty, get nice.
32:09I don't like that.
32:10Oh, that's lovely.
32:11Be naughty, get nice, and then this is them being nice.
32:14Yeah, yeah, yeah, yeah.
32:16Yeah, yeah, yeah.
32:17Oh, my God!
32:19Oh, my God!
32:20Just a quick question, just a quick question.
32:22Yeah, do we still like each other?
32:24Back in the gingerbread house.
32:28Rob, if you try doing the design for the cookies,
32:31you start making the icing so we've got the different flavors.
32:33A flurry of pressure.
32:34A Santa hat is red and black because he's Jolly McTrouble
32:37and a white beard.
32:38And a sprinkle of panic.
32:40Oh, these are burning!
32:42Oh, dear.
32:44We need to get this out.
32:45Oh, my goodness.
32:46That's ten minutes.
32:47It's a tad bit dark on the outside.
32:49Just a bit crispy around the edges.
32:51Right, so we've got Jolly McTrouble's hat,
32:53which is black and red.
32:54It's made of Christmas pudding.
32:55We've got the Christmas pudding in it.
32:56And his beard is white.
32:57Yep.
32:58And it's made of vanilla.
33:00Yep.
33:01Okay.
33:02Can I be honest with you?
33:03Yeah.
33:04Now at this moment in time, what does that look like to you?
33:05It looks like a melted snowman.
33:07It looks like a melted snowman.
33:08Should we have one more go with this new icing?
33:10Yeah.
33:11Yeah.
33:12For the hat, can we not just have, like,
33:13a red line and a black line like that?
33:15It's getting messy.
33:16That's all right, don't worry.
33:17Don't worry.
33:18He needs to have a full beard.
33:20Yeah.
33:21Bless no money, yes, but...
33:23I mean, it looks dreadful, but it's all about the marketing.
33:28Well, they finally got a product, but God, they've made hard work of it.
33:31It looks a bit messy, and then they burnt the biscuits.
33:34I do hope by the time these are manufactured professionally,
33:38they taste better than that lot looks.
33:40Let's give it a try.
33:41I like it.
33:42There's a little burnt coming through.
33:43Yeah, yeah.
33:44We've done what we could do.
33:45OK.
33:46On the other team...
33:47The main thing is that we lean into the look of Gary and Gary's vibe.
33:50Am I right, Gary?
33:51Absolutely.
33:52Packaging up their penguin...
33:53We have 17 minutes left.
33:54And I think it's good to be under time pressure, because that's when geniuses produce their very best work.
34:10Sarah, Matt and Angela.
34:13We actually have so much to do.
34:15No.
34:16So let's crack on with this guy, yeah?
34:18I think it's much funnier with tiny little eyes with glasses.
34:21Yeah, yeah.
34:22And the eyebrows up above being, like, quite physical is funny.
34:24Yes!
34:25I just think we've got a Christmassy year top.
34:26Yeah, fine.
34:27I agree.
34:28Right now, should we get his jumper on?
34:29Because that's what will make it read as Christmas.
34:30OK, yeah.
34:31So it's V-neck, no arms, because his little flippers are out.
34:34Guys, quick decision.
34:35Yes, go.
34:36We want curly-pointed green-toed shoes.
34:37Curly-pointed shoes.
34:38Right, sorry, can we change the feet?
34:39We don't have time.
34:40We don't have time.
34:41Yellow flippers.
34:42That's perfect.
34:43Why don't we have Gary on his jumper?
34:44Oh, I like that, mate.
34:45I like that.
34:46Yeah, that's very cute.
34:47And then around it, can you have snowflakes, please?
34:48And this is going to be a circle.
34:50This is going to be on a sticker.
34:51And Gary, could you look for a new house for me?
34:54Three beds, let me get a tap for the garden.
34:55I've got you.
34:56Can you drop in snowflakes?
34:57Yeah.
34:58Tiny bit smaller.
34:59Tiny bit smaller.
35:00Tiny bit smaller.
35:01Bit smaller.
35:02Look at this match.
35:03Some of them big, some of them small.
35:04Yes.
35:05Go wild.
35:06Let your creative juices flow.
35:07If you don't move on, you're going to end up with a white box.
35:10The box, the box, the box is going to be green.
35:12We could have mini Gary's all over the box.
35:14We could have mini Gary's all over the box.
35:16But we've got to get bubblegum gingerbread in there somewhere.
35:18On the box?
35:19I don't know.
35:20What do you think?
35:21Oh, look, Mike's absolutely loving it.
35:23Oh.
35:24And then we just want pudsy on the box.
35:26And I think we're all done here, ladies and gentlemen.
35:32Should we see what pudsy thinks?
35:33Yeah, let's go and tell him he's on our box.
35:35We're also going to need to practice this.
35:37Yeah.
35:38In the end of the day, the very foundation of our products is Gary, isn't it?
35:43And that was my idea.
35:45I'm not the official PM, but I think I'm, like, the king.
35:48I'm the project monarch.
35:50Woo!
35:51Wow, what a long day.
35:52Day complete!
35:53I feel dazed and confused.
35:58Do you know what?
35:59We've got what we've got and we are where we are.
36:02No matter what, tomorrow is a new day.
36:057am.
36:06Matt, stop pushing me.
36:07You're on pin ice, lads.
36:08Ha, ha, ha.
36:09Catching up with his Christmas crew.
36:10Hello.
36:11Hello.
36:12Hi.
36:13Look at how cute me all look.
36:14Yeah.
36:15Project manager, Rob.
36:16So how did it go for you lot?
36:17As ever, you know, first day, you make some sort of fundamental errors.
36:20Rob literally had this horrified face when I said, do you want to do some measuring?
36:21Which gave me no confidence that he was going to do anything.
36:22But you ended up with a biscuit in the end.
36:23Yeah.
36:24And it tastes all right.
36:25It tastes all right.
36:26I don't know what.
36:27I'm happy with the flavours.
36:28That's a problem.
36:29I'm happy with the flavours.
36:30That's one thing.
36:32I'm really happy with the flavours.
36:46Even though they were burnt.
36:47Caronova state's the case somewhat.
36:49I don't think they do it.
36:52I don't think they do it.
36:54Yes.
36:55I don't think they do.
36:56The middle bit was edible.
36:58The edges were slightly burnt.
37:03Yesterday was an interesting day.
37:05Are you happy?
37:06Yes.
37:07We're super happy with Gary.
37:08Gary's look is amazing.
37:09And his humour.
37:10Comedy.
37:11We wanted humour.
37:12All right, well, let's have a look at your branding, shall we?
37:14Oh, wow.
37:15Oh, my gosh.
37:16Here we go.
37:17Here we go.
37:18Oh, I love it.
37:20I think I'm going to cry if you don't like it.
37:23I'm so invested.
37:24I love the boots.
37:25I love the jumper matches the green.
37:28Yeah, yeah, yeah.
37:29It matches our penguin.
37:30The colours are great.
37:32When I first heard Gary the penguin, I ain't going to lie to you.
37:35I thought, where's the Christmas connection?
37:37But now I've seen it, with the little penguin, he's the same.
37:41Gary.
37:42He's exactly the same.
37:43He's got the green jumper.
37:44I feel confident we can sell this.
37:46Yeah.
37:47For me, we have aligned.
37:49They looked like it was intentional.
37:51And our two productions, very well.
37:54Yeah, yeah.
37:57For Rob's team, let's take a look.
38:00Look at their festive biscuit.
38:07Not too bad.
38:09Oh, my gosh.
38:10That's better than what I actually thought it was going to be.
38:12Can we have a little look?
38:13That is clean.
38:14Be naughty, get nice.
38:15We've got the black, so it's like, yeah, I'm a little bit of a rebel.
38:18OK.
38:19But, you know, I still want to be a bit naughty.
38:20Listen, look.
38:21This looks very traditional.
38:22Yeah, yeah.
38:23It's not on theme of barhamburg.
38:25And I'm looking at a cookie that is traditionally Santa.
38:30I hear you.
38:31Let me respond.
38:32It's traditional from our...
38:33Wait a minute.
38:34It's traditional from our side.
38:35It's traditional from your side.
38:36But here we have a Jolly McTrouble.
38:38We've got a story.
38:39Is this Santa?
38:40Is it Jolly McTrouble?
38:41The point is, there's enough in there to turn this into a fun barhambug-y thing,
38:46but also a little bit of a beautiful traditional edge.
38:51I know that AJ wanted something a little bit more barhamburg,
38:55but it's rudimentary and it's fun and it's for the kids.
38:58I feel sure we can turn the gingerbread into Jolly...
39:01What's he called again?
39:03For JB's team...
39:06It better taste nice.
39:07...the proof of the pudding...
39:08I'm telling you now, that tastes different glass and enough to stand out from the ground.
39:13...is in the Penguin.
39:21Can you taste the bubblegum?
39:22Tastes good.
39:23That's a good biscuit.
39:25It's good.
39:26There we go.
39:27It's surprising.
39:29I mean, I'm getting a little bit afterburn.
39:33The longer we wait, the more the heat is building in my mouth.
39:36What? From white pepper?
39:38I've eaten the most of it and I would say there is a slight afterburn.
39:42But you know what? Kids eat cookies with milk.
39:44Yeah.
39:45You've eaten a lot of it, considering you've got a few complaints.
39:48No, no, no. It's not disgusting.
39:50Yeah.
39:51It's not disgusting.
39:52Can we try and do our tag one?
39:53Go the Penguin.
39:54It's not disgusting.
39:55There are two flavours here, right? Just to be clear.
39:58Yeah.
39:59So this is vanilla.
40:00Yeah.
40:01And this is Christmas pudding.
40:02The point was that you can split it.
40:04It's both naughty and maybe nice.
40:07Rob, can we try it, please?
40:08Yeah, try it.
40:09I actually want to try it.
40:10For Jolly Merc trouble, crunch time.
40:14So we've got butter caramel out and then we added in some cinnamon for the base so you could taste it like.
40:18You should get cinnamon coming through.
40:20The flavours are coming in a little bit.
40:22Yeah.
40:23That is definitely Christmas pudding.
40:25And vanilla on the bottom.
40:26That vanilla is really lovely.
40:28Oh, this is incredible.
40:29OK, guys, what was that?
40:30Let's just be honest and stop doing the niceties.
40:34That does not taste of vanilla.
40:36But I would eat it.
40:38I really genuinely believe kids will love that.
40:40Yeah, I do.
40:41They like the taste of it.
40:42I do.
40:43I feel like it would appear no one wants to be the voice of reason.
40:48It's fine.
40:50I'm just worried that when it comes to presenting this in front of Lord Sugar and the retailers,
40:56they are going to scrutinise it.
40:58Everyone else seems eternally optimistic, but they're lying.
41:02The biscuit tastes bad.
41:04I think our biscuit, although it's rudimentary and simple, ultimately it's all in the marketing.
41:09That's what we're doing today.
41:11Perfect.
41:12And let's just have fun.
41:13Right.
41:14Smash it.
41:15Learn from my mistakes.
41:16Get on with it.
41:17What's the plan today?
41:18We've got two tasks to complete.
41:19Yeah.
41:20Two teams.
41:21Yeah.
41:22They will be slightly different to yesterday.
41:23I would love to be on the ad team.
41:24I'd love to be on the ad team.
41:25I would also love to be on the ad team.
41:26All right.
41:27Well, then maybe I'll be on the jingle team with Angela, Sarah.
41:29Matt, you join the ad team with Shazia and Tom.
41:32The last thing is to appoint a sub-team leader.
41:36I think I'm going to go with Tom.
41:41Yeah.
41:42The sub-team leader.
41:43You missed that again, Matt.
41:45How do you feel?
41:48You've had three chances and you haven't been nominated once.
41:53What's happening here, it's quite clearly, JB in particular sees me as a threat.
41:58I think you'll see, at the end of the day, the final boardroom, I think, the real leader
42:03will come to the fore.
42:04Listen, I get it.
42:05I get it.
42:06You're still a legend.
42:07Listen, I'm a threat.
42:08I get it.
42:09I can understand.
42:10I'm a threat.
42:11You're all the same team.
42:12Stop being negative, guys.
42:13Let's go.
42:14Come on.
42:15Woo!
42:1611am.
42:17Let's do this, Gary.
42:19Today, both teams will film festive ads.
42:22How's he sub-team leader?
42:23I've done it before.
42:24Yeah.
42:25And lay down jolly jingles.
42:28Oh, Gary, the penguin.
42:30Where's he at?
42:31Where's he at?
42:32He's in the snow.
42:33What?
42:34Boom.
42:35When?
42:36Christmas.
42:37Back at the hotel, our trapline, don't forget, is be naughty, get nice.
42:39Yeah.
42:40So it's absolutely essential that the story has that in it.
42:43Aiming to get things back on track.
42:45What about this?
42:46Two people are racing, but one goes ahead.
42:50Yeah.
42:51Four.
42:52The green light.
42:53Rob's ad squad.
42:54And then along comes jolly much out of nowhere, like a Santa, and hands it to the nice one.
42:59Yeah.
43:00Okay.
43:01And then, zoom, you take over.
43:02The other one speeds away, yeah?
43:04Yes.
43:05Across the woods.
43:08I've got an idea, yeah, that I want to run past you both.
43:12Pitching a biscuit blockbuster.
43:14Moving.
43:15It's touching.
43:16It's going to get people one in a bar.
43:17That's Gary the Biscuits.
43:18Yeah.
43:19Tom.
43:20We could have some thieves trying to steal all the Gary biscuits out of the shop.
43:28All of a sudden, a stampede of people come running across the camera, screaming, shouting,
43:34We want Gary!
43:35And the guy on the door goes, Guys, I'm sorry.
43:39We haven't got any Gary the Penguins left.
43:42Bush.
43:43Bush.
43:44It's a good idea.
43:46I would have rather something more uplifting than a robbery.
43:52I mean, people getting robbed.
44:00Really.
44:01This is giving, like, gangs of New York, do you know what I mean?
44:04You know what I mean?
44:05Yeah, fatal attraction.
44:06For me it's not, doesn't scream Christmas.
44:08I've got it.
44:12I've got it.
44:13Don't worry.
44:14If we're going to have someone coming in trying to steal the stuff, Scrooge would work better.
44:17Yeah, yeah.
44:18Okay.
44:19Scrooge goes into the shop and goes, Bah humbug.
44:22Gary comes running in, takes him out.
44:24Yeah.
44:25Bosh.
44:26We're doing that.
44:29Midday.
44:31Tasked with recording jingles for their gingerbread.
44:34Ha, ha, ha.
44:36Oh, this is giving me band-aid vibes.
44:39For both teams.
44:40Yeah.
44:41Yeah.
44:42Yeah, that's great.
44:43Yeah.
44:44A chance to add bells and whistles to their campaigns.
44:48Right, guys, we've nailed down that kind of a main, like, sound.
44:54Yeah.
44:55What are we thinking lyrics-wise?
44:56So I've got here, Santa's on his sleigh.
44:58Yeah.
44:59Biscuit twist on the way.
45:00Oh, Charlie.
45:01Yeah.
45:02Lyrics locked in.
45:03Oh, here we go.
45:04Hey!
45:05Hey!
45:06Hey!
45:14Here we go.
45:15Hey!
45:16Hey!
45:17God bless Kadina for having a go, but she's recorded the jingle and her voice.
45:32I thought mine was bad. This is pretty poor.
45:35If that has to go out, it's certainly not going to help sell any biscuits.
45:42On the other team, what we really like to do
45:46is have a snap, like a biscuit crunch.
45:49Can we just get a biscuit from the canteen and record it in real time?
45:52We can.
45:53With five number ones under his belt...
45:59JB hones in on his next hit.
46:03OK, can we go from the sleigh bells, please?
46:05Yep. OK, let's get the melody down.
46:07Yeah.
46:08All right.
46:10Everybody!
46:11Gary the penguin, doo-doo-doo-doo.
46:13Gary the penguin, doo-doo-doo-doo.
46:15Gary the penguin, doo-doo-doo-doo.
46:16Gary the penguin, doo-doo-doo-doo-doo.
46:18He's a festive biscuit treat.
46:22Ooh!
46:23OK, Aunty, with the doo-doo-doo-doo, if we can keep them up in the mix.
46:27Up in the mix?
46:28Yeah, not obviously overpowering the questions.
46:31Yep.
46:32You know, the ad-libs, but if we can just still have a layer...
46:34Just keep them up in the mix.
46:35...underneath, so we can feel them.
46:36Yeah.
46:37Can we just do another pass?
46:40JB really came into his own.
46:41He knows how to brief a sound engineer.
46:43He knows how to get a sound out of things.
46:45He knows how to deal with his team.
46:48I was really impressed by the end.
46:50Gary the penguin, doo-doo-doo-doo-doo.
46:53He's a festive biscuit treat.
46:56Well done!
46:57He just smashed it!
46:58Yes!
47:00At Levy's spirit...
47:01Obviously, the style we're going for,
47:03I feel like I might have someone we could call on.
47:05In need of a Christmas miracle...
47:08Maybe a bit of Tom Grennan.
47:10OK.
47:11We can work with that.
47:12That sounds good to me.
47:13Would you be happy with that?
47:14Absolutely.
47:15Radio 1 DJ Charlie calls on a pop star pal.
47:20Tommy!
47:21Hello, mate.
47:22You all right?
47:23Just woken up, you know.
47:24Oh, gosh.
47:26Oh, God.
47:27So, listen, Tom, we need a massive favour.
47:29We're making a jingle for a gingerbread biscuit,
47:32but most importantly, it's all about children in need.
47:35If it's you, I'll do it.
47:37You actually see us, because I could cry right now.
47:39I would love to hear what you've got.
47:41Yeah, Kadena's recorded a perfect reference.
47:44Like, beautiful voice.
47:45Yeah?
47:46Yeah.
47:56We need you to take it up a notch.
47:58This is where you come in.
47:59Let's just do it.
48:00Jolly's on his sleigh.
48:02Biscuit twist on the way.
48:04Rushing through the ice.
48:06Be naughty, can I suck?
48:10Oh, my God!
48:12Star vocals in the bag.
48:14Thank you so much.
48:15I'll tell you what, Tom.
48:16We've been looking for that key all day.
48:19Charlie calls on one more carol singer.
48:22Yo!
48:23Oh, my God, you answered!
48:25Craig!
48:26You're looking really well.
48:27What's happening?
48:28Given the task of making the jingle.
48:30Now, we cannot believe we're saying this,
48:31but we've already got Tom Grennan on board,
48:33and we would absolutely love your help.
48:36For you, Charlie,
48:37and the fastest children in need,
48:38and your team, I'm in.
48:40Oh, what a guy.
48:41Top guy.
48:42Charlie's on his sleigh.
48:43Biscuit twist on the way.
48:45Oh, yeah.
48:47Rushing through the ice.
48:48Oh, my gosh.
48:49That's the one.
48:50Yeah, yeah.
48:51That's the one.
48:52Come on, Craig.
48:53Oh, my gosh.
48:55None of us are singers.
48:56Kadina gave it her best shot, bless her.
48:58And, you know, good for her
48:59for taking them on for the team as well.
49:00But the fact that we've been able to get professional,
49:03incredible artists to do this for us.
49:05I'm buzzing!
49:06It's got Craig, Dave, and Tom Grennan on the phone.
49:08Oh, my God.
49:09Calm down.
49:10Jolly McTrouble, being naughty, get nice.
49:13You know what, Craig?
49:14I just wanted to ask you,
49:15between Rewind, Seven Days, Fill Me In,
49:17and Jolly McTrouble,
49:18which one's your favourite hit?
49:19Donny McTrouble's leaning in there, you know.
49:23Yay!
49:25What a great catalogue.
49:26And, Tom, what a voice man.
49:28What a guy.
49:29And what a collab.
49:30What a collab.
49:34You're going to be Scrooge.
49:35Yeah.
49:36And I'll be the penguin.
49:37On the other team...
49:38Right, come, let's go.
49:39Let's go over there.
49:40...preparing to shoot his TV ad...
49:42Here's your jumper, but our penguin has no sleeves on his jumper.
49:45Tom gets into the role of Gary.
49:48There's no chance of ripping that.
49:50I thought you were strong.
49:51You're not going to rip that off.
49:52What are you doing?
49:53You've just gone into the jumper, mate.
49:54Tom!
49:55You've just literally ripped...
49:56You ripped the jumper!
49:57You've just ripped a massive hole.
49:59Oh, my gosh.
50:01Tom, we ain't got much time.
50:04Tweedledum and Tweedledoo.
50:06Why don't drag me into what you mean?
50:07It's a pair of you.
50:08I'm literally...
50:15There's another jumper, there's another jumper.
50:17Okay.
50:18There we go.
50:19Okay.
50:20Right.
50:21Right, get ready for the transformation.
50:22I'll tell you what, straight away.
50:23Come on.
50:24Yeah, it looks like Gary automatically.
50:25He literally actually does.
50:26It's like Gary now, yeah?
50:38So, when do we start filming?
50:39Now!
50:40Oh!
50:43For Jolly McTrouble...
50:44So, first thing, can they have two cars on the starting line?
50:47...with director Jake in the driving seat...
50:49He's in his boss a year, mate.
50:50I like it.
50:51...Rob and AJ go head-to-head.
50:54Right, you ready?
50:55This is just to reveal you both waiting at the starting line,
50:58so it's just a look between you.
51:00Do you want me to cue you for the look?
51:01Cue us for the look?
51:02Yeah, okay.
51:03Yeah, that looks great.
51:04Yeah, ready.
51:05You rolling?
51:06Yeah.
51:07Okay, and action.
51:08And look at each other.
51:09And then look forward.
51:10All right, nice.
51:11And cut!
51:12All right, lovely.
51:13Smashing it.
51:14You're in your element.
51:15Yeah!
51:16Easy, isn't it?
51:17And...
51:18Action!
51:21Come on, go, go, go!
51:26Winner!
51:28Cut!
51:29Woohoo!
51:30Yeah!
51:31That's fun round there, isn't it?
51:32Great.
51:33Just skidding.
51:34I've got skid marks.
51:35Me too!
51:36Me too!
51:37Ha ha ha ha ha ha ha ha!
51:39Yesterday, this team was very chaotic.
51:41They didn't have a plan.
51:42They didn't get a lot done.
51:43They spent more time arguing than they did doing.
51:46Today, they've come in with a new approach.
51:48And I have to say, that's what this team has needed.
51:51And Jake has to take credit for that.
51:54Ha ha ha!
51:55What are you doing, you lunatic?
51:56Ha ha ha ha!
51:57Ha ha ha ha!
51:58It's Christmas!
51:59Santa's post office.
52:03Oh, them biscuits we all have!
52:05And, like, nicking them, yeah?
52:07Still putting his stamp on their ad.
52:09All right, three, two, one, action.
52:11Top.
52:12No!
52:14Yeah, that's what I mean.
52:15Yeah, next one.
52:16Right, so roll, roll now, roll now.
52:17Rolling.
52:18OK, so you react on the no, yeah?
52:19Yeah.
52:20Go.
52:21No!
52:22Damn it!
52:23I might be a little webble, but Gary the Penguin Biscuits, they're bold, they're unique,
52:30they stand out.
52:31Come with me!
52:32Because I love you so much, Gary!
52:34I'm coming!
52:35Come on, let's go!
52:36I'm coming with you!
52:39I think Tom thinks he's Guy Ritchie.
52:42They're trying to fit almost an entire movie into a tiny little TV ad.
52:47They've just got too many ideas going on in there.
52:50We've smashed that out of the park.
52:52That's a wrap.
52:53Let's gun it up, yeah?
52:54Well done, well done.
52:55Well done, well done.
52:56Well done.
52:57Let me close up, cos I'm melting.
53:004pm.
53:02While half of each team cuts Christmas ads.
53:05Oh.
53:06Hello.
53:07Come on, we've got an advert to edit.
53:09Come on.
53:10For JB, Angela and Sarah...
53:20Come in, come in.
53:22Hi, Santa.
53:23Hi, Santa.
53:24Father Christmas.
53:25Hello, welcome.
53:26Hello.
53:27Hello.
53:28I wonder what flavour your ginger biscuit is.
53:32Ah, that's a secret.
53:34I'll tell you what, we have designed our own gingerbread.
53:38Really?
53:39Yes, we have.
53:40Ah, I have to taste it.
53:41Yeah, just have a little glass of milk beside it, cos there's a bit of a spicy kick in it.
53:45Is it?
53:46Yes.
53:47I'm sure it will be good.
53:48OK, can we get that in writing?
53:54At Northern Lights Village.
53:56Lovely, I love this, I love that.
53:58Go.
54:00Yeah, very good.
54:01While Jake gets their advert across the finish line.
54:04How many seconds are we up to?
54:0628 seconds.
54:0728 seconds, all right.
54:08How long's the advert these weeks?
54:1030.
54:11Yeah, jump cut to that.
54:12Yeah.
54:13Yeah, good.
54:14On the other team.
54:16No!
54:17That's brilliant.
54:18What is it on now?
54:19One minute.
54:20We've only edited the first bit.
54:22Yeah.
54:23There's a lot more to go.
54:24Tom's festive saga continues.
54:27How long was I take a long time?
54:28No, they didn't give us the time.
54:30No, I think it's under two minutes.
54:31Like, it's got to be realistic.
54:32Hang on.
54:33I need to interrupt here.
54:34You are halfway through your edit.
54:36Yeah.
54:37You're already at a minute long.
54:38Yeah.
54:39You do realise this is for a 30-second television commercial, don't you?
54:43No, it's not.
54:4430-second limit.
54:4530 seconds?
54:4630 seconds?
54:47Well, we're going to have to re-edit this.
54:52Oh, no.
54:54Um...
54:55Did you read the brief?
54:57Yeah, we did read it.
54:58I'm dyslexic.
54:59I'm going to have ordered dyslexic carb.
55:01No.
55:02I don't speak English.
55:07We've got to cut about three quarters of this edit up now.
55:18Matt, you ruined your own Christmas.
55:20Read the brief.
55:21Let's just sort it out.
55:22Come on.
55:23Let's see what we can do.
55:24Look, look, that can be bangs.
55:25Stop, stop, stop.
55:26Half a second, yeah?
55:27Keep going.
55:28Yeah, there.
55:29Yeah, yeah, yeah.
55:30Cut that.
55:31Prop that start bit.
55:32Come on, Bush.
55:33We can make that pick up quicker as well, yeah?
55:34Let's stop.
55:35That can be shorter, can't it?
55:36That can go.
55:37Yeah, so just cut that.
55:38Get rid of the rest of that.
55:39So this whole section's gone.
55:40It's the whole thing?
55:41Yeah, that's gone.
55:42I mean, Mike's decided to tell us that we'd gone over the thing.
55:52So we had to do some aggressive chopping, but somehow pulled it out of the bag.
55:58I honestly feel that that was emotional, funny.
56:02Considering in the last five minutes we've just cut three quarters of ours,
56:07that's pretty incredible effort.
56:097pm.
56:13Biscuits ticked off.
56:15What a day.
56:16Well done.
56:17I felt like today went well, but the proof is in the pudding.
56:20We'll see when we get to London, we'll see what Lord Sugar thinks.
56:22Ads in the can.
56:24Oi.
56:25Let's go. Well done, guys.
56:26The other team are going to love that video, aren't they?
56:28I'm buzzing.
56:29I've loved it.
56:30But I can't wait to get back to London, to do the pitch,
56:33and to sell Gary the Penguin biscuits to all the retailers.
56:36It's going to be a piece of cake, literally.
56:38Next stop, London.
56:44Next time.
56:45What is going on?
56:47Biscuit breakdowns.
56:48How are you going to throw me under the bus?
56:50It's not about throwing you, we're there.
56:52We're under the bus already.
56:54Half-baked pitches.
56:56I was going to be Daddy of the Year.
56:58Oh, no, you weren't.
56:59Yes, I was.
57:00No, you wasn't.
57:01Oh, yes, I was.
57:02And in the boardroom.
57:03All you experts, come up with that piece of crap.
57:06Crunch time.
57:07You're fired.
57:08And the festive fun and firings continues tomorrow at the same time.
57:16You can watch legends' massive pals as they take on the likes of Joe Wicks and Nicola Adams.
57:21Press red now for a Gladiators celebrity special on BBC iPlayer.
57:25And paying tribute to a late great, Imagine presents Tom Stoppard, A Charmed Life.
57:30Starting now on BBC4.
57:32If you think you've got what it takes to become Lord Sugar's next business partner, visit bbc.co.uk forward slash apprentice.
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