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Short filmTranscript
00:00Hi, it's Lord Sugar here.
00:02Oh, Alan.
00:03It's good to hear from you. Did you get your presents?
00:06Yes, thanks for the slippers. Perfect fit.
00:09Now, I wonder if you could do me a little favor.
00:12See, I've got these celebrities that I'm supposed to put through their paces for children in need.
00:17I don't suppose you need a few extra elves, do you?
00:21I think I might have just the thing.
00:24Lovely stuff. I'll send them your way.
00:26Bye.
00:27Goodbye, and Alan.
00:29Try to be good this year, will you?
00:31Oh, I'm always a good boy, same time.
00:35Well, I hope they don't come up with a load of old baubles.
00:39Twelve famous faces are heading to London.
00:44In my 15 years on EastEnders, I survived sharing a hot tub with Ian Beale.
00:48If I can survive that, I'm going to smash this.
00:51As William Shakespeare said, though she be but little, she is fierce.
00:56That could be written for me.
00:58They're leaving their day jobs behind to do battle for BBC children in need.
01:03I am not here to play any games.
01:05I will throw anybody under the bus.
01:07In fact, I will throw the bus under the bus.
01:09Don't forget your oyster card.
01:11I'm back in the ballroom.
01:13I can't wait to see Lord Sugar and show him what he's been missing.
01:16But impressing the boss.
01:18Let's make a load of money, yeah?
01:20Will be anything but child's plan.
01:22Oh, these are burning.
01:26Oh, dear.
01:27Oh, my God, look.
01:29We've got this all under control.
01:31We've got bubble gum and white pepper.
01:33I just got sick in my mouth.
01:35Is that a good sign?
01:36Twelve celebrities.
01:37Where are you panicking from this kitchen?
01:39I'm panicking.
01:40I don't go into the kitchen.
01:41I attended my Deliveroo driver's wedding.
01:43One tough task.
01:50That's got to be worth triple your orders, hasn't it?
01:53All you experts have come up with that piece of crap.
01:56I mean, that is diabolical.
01:58It's down to business.
01:59Listen, mate.
02:00Your advert sucks.
02:02For children in need.
02:03You're fired.
02:1111am.
02:18The boardroom.
02:30Yes, would you please send the celebrities in?
02:34Hello.
02:41Thank you very much indeed, ladies and gentlemen,
02:46for giving and affording your time for this great charitable cause,
02:50which is for children in need.
02:52Now, um...
02:54OK.
02:55It would be good if I knew any of you.
02:57LAUGHTER
02:59And I've got your CVs here, so...
03:02Right, Rob.
03:04Apart from guiding these people legally,
03:06what do you feel you might be able to bring in a business point of view?
03:10Well, I mean, I can freeze the assets of the other team, I'm hoping.
03:13LAUGHTER
03:15Now, Shazia, you're a comedian.
03:19Come on, tell me, what do you feel you might be able to bring to this?
03:22Decisive, a sense of humour.
03:25We've won, basically.
03:27LAUGHTER
03:28We've won hands down.
03:30Right.
03:31We've got all the qualities that they haven't got.
03:33LAUGHTER
03:35Don't start on us already.
03:37Shots fired.
03:38AJ.
03:39Hello.
03:40You sound like you've got a Cornish accent there.
03:42Cornish?
03:43How very dare you!
03:45LAUGHTER
03:46Blackburn, Lancashire.
03:47Blackburn, Lancashire.
03:48Yeah, you're a presenter of Big Brother, is that right?
03:51Yes, correct.
03:52What do you reckon you'll bring to this?
03:54I can bring me boys.
03:55I can bring...
03:56Oh, you can certainly talk. I've got that bit.
03:59LAUGHTER
04:00I can bring, you know, good work ethic and everything with 100% commitment.
04:07Good.
04:08Now, Tom, since when did you get celebrity status?
04:12I don't know.
04:13I don't know.
04:14I don't know.
04:15I mean, he was here as an ordinary candidate.
04:17Remember him well.
04:18Right.
04:19Now, he's here in Celebrity Apprentice.
04:23Bit of a wheeler-dealer.
04:25He sells Christmas cards on New Year's Day.
04:28LAUGHTER
04:29You're crying.
04:30I don't get upset.
04:31I mean, he's just...
04:32I've done his show six years ago, and his show changed my life.
04:34And...
04:35Aww.
04:36I'm back, yeah.
04:37Four.
04:38It is exciting for me, cos you're the only candidate
04:40that might end up firing twice.
04:42LAUGHTER
04:43I hope not.
04:44I hope not.
04:45Fingers crossed.
04:46And now, Khadina.
04:48Hi.
04:49Hello.
04:50Four times world cycling champion, yeah?
04:52Unbelievable.
04:53Yeah.
04:56What do you think you can bring to business?
04:58Ah, I can bake, I can cook.
05:00Whoa.
05:01Let's go.
05:02Interesting.
05:03Oh, come on.
05:04Interesting.
05:05You'll find out in a minute.
05:07OK.
05:08So, anyway, JB.
05:10Yes, or sugar?
05:11You're part of the band JLS, is that right?
05:13Yes, still am.
05:14Good.
05:15You're finally hoping to be a number one at Christmas then, yeah?
05:17Yeah.
05:18Yeah.
05:19That would be very nice.
05:20Yeah, yeah.
05:21Any good in business?
05:22Well, I would like to think that I would be a person who's calm under pressure.
05:27Oh.
05:28I do like to win, but I also love working as part of a team, so...
05:32Good.
05:33Charlie.
05:34Hello.
05:35You're a Radio One DJ.
05:37Dance, music.
05:38Yep.
05:39I prefer ABBA, actually.
05:41Money, money, money, that's what this is all about.
05:43Listen, I've played a lot of ABBA remixes on dance anthems.
05:47Welcome, welcome.
05:49And then we've got Matt, so you're a legend on Gladiators.
05:53Hello, Lord Sugar.
05:54Nice to meet you.
05:55You too.
05:56Now, what's your strategy?
05:57Are you going to hit everyone with a giant cotton wool bud?
06:00Um, I'm just going to win.
06:02Love it.
06:03What do you reckon you'll bring to this?
06:04Yeah, I think just all-round leadership, inspirational role model Sugar.
06:08I can...
06:09Already...
06:10I see these guys.
06:11I'll catch them and they're looking at me.
06:12I see I'm already having the...
06:13They can look to me just for guidance.
06:15Yeah.
06:16Okay, so look.
06:17Enough of all this chit-chat.
06:18I'm going to tell you what you're going to be doing.
06:20I'm sending you on a trip to Lapland.
06:25Come on!
06:29Yeah, Tom, Lapland is not a dance club.
06:35It's the official home of Santa Claus.
06:38And you are going to create your own gingerbread biscuits.
06:42What?
06:43Oh!
06:44You'll have to devise a recipe, brand your biscuit,
06:48shoot the TV advert, and record a radio jingle.
06:52Then you'll launch your gingerbread to a room full of retailers.
06:57And here's the good bit.
06:59These guys are going to place real orders with you.
07:02And they are going to be on the shelves, in the shops,
07:06this Christmas, people to bar.
07:11So, Karen and Mike, my associates here,
07:16Karen has been with me for years in this process.
07:20And Mike, who's famous for his interviewing techniques.
07:25These two people don't miss a trick.
07:27I can tell you that now, okay?
07:29They report back to me,
07:31and I will know every single thing that you have done.
07:35Now, the winning team is the one that secures the most orders.
07:40And unfortunately, on the losing team,
07:42at least one of you will be fired.
07:46Everything clear?
07:47Yes.
07:48Yes, Lord Sugar.
07:49Good.
07:50Let's make a load of money, yeah?
07:51Yeah!
07:53Off you go.
07:54Three days to turn biscuits into serious dough.
07:59I feel with you, we've got the golden nuggets.
08:02Don't say that.
08:03Feel the golden goose.
08:04I feel a lot of pressure on me now.
08:05Don't feel the pressure, just lay the eggs.
08:07But first, a chance to suss out skills.
08:10I won MasterChef.
08:11You won MasterChef?
08:12Yeah.
08:13So this is a cooking challenge, you know how to cook.
08:15We are winning.
08:18My strategy going into this is wit,
08:20and if that fails, I'll be bringing legal action.
08:24Top of the to-do list.
08:26I want to be on a husky ride so fast.
08:29Literally, let's go.
08:32Let's go.
08:33A festive trip.
08:34Where are we going?
08:35Oh, that way.
08:36Yeah, over here.
08:37To the frozen north.
08:38It's all jolly fiddlesticks talking about biscuits and Santa.
08:42But we've got to win.
08:43Yeah.
08:44I'm not here to sit at the back.
08:45I'm scrappy.
08:46I'm up front.
08:47Always.
08:48We won't be going anywhere unless we actually check in.
08:50Oh, yeah.
08:51That's a good point.
08:52Good point.
08:53Well made.
08:54Oh!
08:55Oh!
08:56What the heck in the joint?
08:58Nothing to see here.
08:59Nothing to see here.
09:00Carry on out to work.
09:02Well made.
09:03Well made.
09:04So, no.
09:05No.
09:06No.
09:07No.
09:08No.
09:09No.
09:10But no
09:10No.
09:11No.
09:12Well made.
09:13Oh!
09:14Oh!
09:15You're getting me, Sandra!
09:16Medeer and Elves.
09:21And now, 12 celebrities.
09:27We're going to be Sandra!
09:29On a mission to make Pudsy proud.
09:36Oh, my gosh.
09:37Feel like I'm in James Bond.
09:44Come on, girl!
09:46Ha, ha, ha!
09:51Wow!
09:53Come on!
09:56First task for both teams.
09:59We have arrived.
10:00Come on!
10:01Lockdown a leader.
10:03Who's up for being project manager?
10:05Making his case, barrister Rob.
10:08You know, having led teams in various challenging parts of the world,
10:12it seems to me the most important thing is we have the most extraordinary,
10:14brilliant, rich buffet of talent here.
10:17Depth and range of creativity that is, I mean, world-class, every single person.
10:22So, it seems to me that we are sublimely more gifted than the other teams.
10:26All my votes are for you.
10:29Yeah, Rob's got my vote.
10:31Yeah, yeah.
10:32I think you've got, yeah, I'm in.
10:33These are exceptional people.
10:37When you have a wealth of that talent and a wealth of that experience,
10:39the most important thing is to empower people to speak.
10:43We live or die together.
10:45But if we fail, I will be the first person to offer myself to be sacked to Lord Sugar.
10:49I'm the least bit afraid of him.
10:50I mean, you know, my grandma was more frightening than him.
10:52In Santa's secret forest...
10:56Who wants to be a leader?
10:59..it's gladiator Matt...
11:01Yeah, I would be a team leader.
11:02..versus singer JB.
11:04Let's fight for it.
11:05We don't need to fight.
11:06Hey, on the lead.
11:09Matt, why do you think you would be a great project manager?
11:12I don't. I know I would be.
11:14Oh.
11:14I've built two multimillion-pound companies from scratch with zero investment, right?
11:19I also own a third company, which I've pitched to pie-strip retailers and supermarkets
11:24in the food and beverage sector, which is exactly what we're going to be doing.
11:27So we're on a PM, right?
11:29I'm literally PM of the gladiators.
11:31I've been carrying that show for two years, do you know what I mean?
11:32So if you're looking for a PM...
11:34And what I love about you is the modesty and the humbleness that you bring.
11:39OK, well, for me, I'm focused on the task.
11:42So it's all about identifying everyone else's skills
11:44and how we contribute together as a team.
11:46Yeah.
11:46So for me, that would be my focus.
11:48Yeah.
11:49And we can get the best product, get it on the shelves, sell it, and do the job.
11:54Right, let's vote. All votes for Matt.
11:57Who votes for JB?
12:00I'm voting for JB.
12:01JB.
12:01OK.
12:02JB is project manager.
12:05I think deep down, Matt has definitely put out that I am project manager,
12:09and I was chosen, no less, over him.
12:12Kind of makes him not so much of a legend, I guess.
12:14The thing that we need to do first is a concept, that's everything.
12:19Yeah.
12:20Focusing on festive feelings.
12:23Everything's going to emanate from that,
12:24and everybody has to feel an invested sense of passion, has to touch them.
12:28Project manager, Rob.
12:30I wonder if what we should do is think about now for five minutes,
12:33you know, everybody telling their personal story
12:35and thinking about a concept that they've got for Christmas
12:38and why it touches them.
12:40Christmas is just family.
12:41It's as simple as that.
12:43I just got these vivid images of my mum walking out.
12:46I have her dressed in her African Congolese attire
12:49and full of colours, and she's dancing.
12:51She'll be playing some gospel music in the background.
12:53So I'm one of seven children.
12:55You come together, and there's so many different personalities,
12:58but you come together in this moment,
12:59and there's just that love and that passion.
13:02I hear that.
13:04What is it that's special?
13:05What's the ingredient?
13:05What's the thing that's going to say brought directly to you from Lapland?
13:10As team leader, the first thing Rob does is go story time.
13:14One after the other.
13:16My darling, move on the clock.
13:18Tick-tock.
13:20Not everyone's going to get a chance to experience Lapland, right?
13:22So what's the one thing that we want to take back?
13:30That's what we need to focus on.
13:32Bear in mind, we're pitching to supermarkets, right?
13:38So it needs to be something.
13:39I think it has to be unique.
13:40Chewing over ideas for their gingerbread.
13:42What if we had some kind of animal?
13:45I've definitely seen reindeer.
13:46Yes.
13:47Like a penguin, pover, that kind of thing.
13:48A penguin?
13:49Yeah.
13:49Penguin's a cute.
13:51Yeah.
13:52JB's team.
13:52We've got to have one group who's going to go and do the recipe development,
13:58then another group who's going to be working on the branding,
14:00so the tagline, the product name, so on and so forth.
14:02I strongly feel that I want to be involved in the branding side of it.
14:05Yeah, OK.
14:06Listen, I love food, right?
14:07There's no one that loves food more than me.
14:09I literally don't stop eating,
14:10and I promise you I'll make the best flavoured biscuit in the world.
14:13So for the brand team,
14:15I think we should have Matt, Angela, Sarah,
14:18and then myself, Tom, Shazia will be in the recipe team.
14:23Sub-team leader, I'm going to go with Angela.
14:26OK.
14:28Matt, you went for a manager, you didn't even get sub-team.
14:30I think so.
14:31That was the plan the whole time.
14:35The task we won on the marketing,
14:37so of course I'm in the marketing team.
14:39And I'm not officially a sub-leader,
14:41but I think we all, like, room between the lines,
14:43I think we know who the real leader is.
14:45I'm now exactly where I wanted to be.
14:46Is that the joke?
14:48That was so well played, Matt.
14:50You mourns have fallen straight into my trap.
14:51Excellent work.
14:52How embarrassing.
14:56I would love the theme of naughty and nice.
14:59That appeals to the bar humbugs.
15:02Still stuck in their talking circle.
15:04So for me, I would go more traditional.
15:07You definitely don't want, like...
15:09Sorry, I would go more traditional,
15:11but I like bar humbug as well.
15:13Rob's team.
15:14So then, going back to the theme,
15:16the concept, the feel.
15:17Sorry, I'm not clear.
15:18What is your theme?
15:20I literally don't know what you decided on, guys.
15:22Very good question.
15:24If we go down the bar humbug route,
15:26this could be our winning ticket.
15:28Yeah.
15:28Bar humbug with a heart.
15:29Yeah.
15:30Bar humbug with a heart.
15:31Yeah.
15:31Yeah.
15:32Yeah.
15:32I've been doing The Apprentice now for more than a decade,
15:37and I've got to tell you,
15:38I've never seen a brainstorm like it.
15:40There were six people,
15:41all brainstorming their own idea,
15:43no-one listening to anyone else.
15:45It was absolute chaos.
15:47So I'm teaming,
15:47I'm going to nominate you, AJ.
15:49So just to be clear then,
15:51we are going to go off
15:52and do something with the branding
15:54under the themes of naughty and nice
15:56with an inclusive, festive feel.
16:00Yeah.
16:01Christmas is a time to be grateful.
16:03Wouldn't it be a really good thing
16:04if we were to write on the back of the packaging
16:06about what you're grateful for?
16:07Okay.
16:08Let's go, let's go.
16:09Good luck, everyone.
16:10Should we go dashing through the snow?
16:12Dashing through the snow.
16:1411 a.m.
16:15Today, half of each team will produce sweet treats.
16:21I mean, how about we put something different
16:23like chilli or...
16:24No!
16:25No chilli in a biscuit, you nutter.
16:28While the rest cook up brands.
16:34It's not a great start, guys.
16:36But, listen, we have started.
16:37We need to stick to the brief.
16:39Yeah.
16:39What brief?
16:40I knew more about your Christmas traditions
16:42than I did about the theme.
16:44But, haven't we had a lovely time doing it?
16:46Yeah.
16:48Ho, ho, ho.
16:50In the heart of Elves Village...
16:52Oh, look, there's an elf.
16:53There's two of them.
16:54Hello.
16:55The gingerbread house.
16:57Kitchen base for Rob's team.
16:59Oh, it smells so nice.
17:01All right.
17:02Taking the lead, Paralympic athlete
17:04and MasterChef winner...
17:06This is me in my element.
17:08...Kadina.
17:10I feel like we start with shapes.
17:11This is like...
17:12So, I think that's important too.
17:13Yeah, so that's how we can, like, figure out where we start.
17:15What do we have here?
17:16Obviously, we've got Santa's hat.
17:18Okay.
17:19I don't know what on it.
17:20I don't like the look of that.
17:21What's that?
17:21So, this is a cupcake.
17:23But, I think, if we turn it upside down,
17:27we can use this as Santa's beard
17:29and then we can create his head and his...
17:31That's actually freaking genius.
17:33Do you know who you are?
17:34In an ideal world, we've got two versions.
17:36Naughty Nice.
17:37Right, so we've got two different flavours as well.
17:39Is it...
17:40Is that...
17:40Absolutely.
17:41Oh, we're in.
17:42Yeah, because we can have two.
17:43We're in.
17:43We're in.
17:44How lucky are we to have you right now?
17:47When it comes to cooking,
17:49I have no transferable skills whatsoever,
17:51but the good news is that Kadina is a world-class cook.
17:54You are our head chef.
17:59Deep in Santa's secret forest...
18:01I'll be chief taster.
18:02OK, yeah.
18:03Putting Tom's talents to good use,
18:06JB's band of biscuit bakers.
18:08Right, shall we start by making the base?
18:11Yep.
18:13130 of caster sugar.
18:15Nice and sweet, just how I like my biscuits.
18:1885 golden syrup.
18:19I could drink that.
18:21Don't be shy.
18:23There we go.
18:23That's 85 grams of golden syrup.
18:25Did you just eat that?
18:26No.
18:28Go and whack it in there.
18:30That's it.
18:30And then treacle, how much treacle?
18:32Uh...
18:33Next, we're going to need to put the flavours in.
18:43I've got an idea, yeah?
18:44Go on.
18:45What about this?
18:47Bubblegum and white pepper.
18:49Bubblegum?
18:49White pepper.
18:50Trust me, that would taste fantastic.
18:52Oh, Chateau, no for back runners.
18:55Look, at the end of the day,
18:57we are doing this for children in need, OK?
18:58We want to raise as much money as possible.
19:01Oh, look at that!
19:02Smells amazing.
19:03I'm going to make sure that biscuit tastes amazing,
19:06smells amazing and sells loads.
19:08A bit harsh.
19:09Can we try it?
19:09Go on, try a bit of this.
19:12Yeah.
19:15That's nice.
19:16It is nice.
19:17That is nice.
19:18That is nice.
19:18Nice.
19:18Nice.
19:19That's really nice.
19:20OK, that's banging.
19:21I think that's good.
19:21Mate, that's banging.
19:22That is banging!
19:25On the menu for the rest of each team,
19:28bake up a brand.
19:29Oh, this is cute.
19:30Oh, no.
19:31Oh, Santa's Toy Factory.
19:33Oh, do you think this was the, um...
19:35Naughty and nice.
19:37Naughty and nice.
19:38At the wise old else house...
19:40First things first,
19:41we need to come up with a product name.
19:43AJ pushes for a name with bite.
19:45I'm thinking Gangster Claws.
19:48Just imagine, like, Santa
19:50with, like, a lot of gold chains around his neck.
19:52Or Gratitude, Gingerbread.
19:54OK.
19:55Something to do with gratitude.
19:56You know what Rob was talking about?
19:57I was thinking of Frosty Trickster, for example.
19:59Jolly McTrouble.
20:00I like Jolly McTrouble.
20:02Jolly McTrouble's good.
20:03Yeah, yeah.
20:04At Santa's Toy Factory...
20:06This is actually quite a good-sized door for me.
20:08It's perfect.
20:09Yeah.
20:10Bringing their idea to life...
20:11OK, it's business.
20:14Sarah, Matt and Angela.
20:17The name for the penguin.
20:19We did obviously think straight away
20:20that it needs to be a p-p-name.
20:22Yeah.
20:23What about clucky?
20:24Like, as a little p-clucky little...
20:26That's very cute.
20:27Isn't it?
20:28I love that.
20:28I mean, the only thing that's just occurred to me
20:30is it does rhyme with a f-word.
20:32That's true.
20:33Erm...
20:34OK, so that's one.
20:35Yeah.
20:35So, number two, pocket...
20:36I never know how to say penguin.
20:39Penguin.
20:40Penguin.
20:41Penguin.
20:41Pocket penguin.
20:42Or he could be...
20:42That could be his name.
20:43Pocket the penguin.
20:44Matthew, what would you suggest?
20:46Let's go.
20:46Your choice.
20:47I'm saying...
20:47Here, go on.
20:48Take the floor, Matt.
20:48Yes, take the floor, Matt.
20:49You're so full of it.
20:51When you slam somebody else's idea,
20:52you need to have something to offer instead.
20:54Gary the penguin.
20:54Boring product.
20:55Boring product.
20:56Oi, Gary.
20:58Pat.
20:58Patty.
20:59Paul.
20:59Pedro.
21:00Oi, there we go.
21:01Paolo.
21:02Different names.
21:03Peter.
21:04Peter the penguin.
21:06Gary.
21:07Brian.
21:08Hi, that one.
21:08You like Gary?
21:09My name.
21:10Oh!
21:11Brian.
21:11Yes.
21:12That might be the stars aligning and the universe guiding us.
21:16I actually think we can play with this.
21:18We can lean into it.
21:19Like, I do wish Gary was a woman, but, like, aside from that...
21:23OK, Gary the penguin, let's go.
21:26As sub-team leader, I am feeling a little clammy.
21:32I genuinely thought that was going to be quite simple and focused.
21:37Is anyone else slightly dying inside at the thought of Lord Sugar going, Gary the penguin?
21:44His name is Alan.
21:45Exactly.
21:46Yeah.
21:46I think it's fine.
21:47Gary's better than Alan.
21:47Back at the gingerbread house...
21:53Can I get you guys on measuring?
21:56I'll do it, but just wait, you'll be ill.
21:58For Kadina's kitchen crew...
22:00Honestly, I never understand how people can't bake, because you just put the stuff in the
22:05stuff.
22:05Things start to crumble.
22:08The way you're panicking from this kitchen...
22:10I'm panicking, I don't go into the kitchen.
22:12Well, you are in the kitchen now.
22:13I honestly attended my Deliveroo driver's wedding.
22:17Right, then what's the first thing on the list?
22:19Right.
22:20Plain white flour.
22:21275 grams.
22:22Right.
22:23Just a tiny little...
22:24There we go.
22:25Wonderful.
22:26How much is that?
22:27130 grams.
22:28130 grams.
22:29What's the next thing?
22:30The next is a golden syrup.
22:32You're getting it everywhere wrong.
22:33It's all right.
22:34One thing I can do is cleaning.
22:36I'm just not good at cooking.
22:38Who's in charge of making sure we get this recipe right?
22:40Oh, you.
22:41Right, well, golden syrup, 85 grams.
22:44Well, we'll start from the beginning, Donny.
22:45Right, so, 275 grams of clean white flour.
22:48Icing sugar is 100 grams.
22:49Yes, I've done 100 grams of icing sugar.
22:51Right.
22:53Oh, sugar.
22:54Yes.
22:54I'm distracted.
22:55We've done it in the wrong order.
22:56I'm going to keep an eye.
22:57You're interfering with the surgeon.
22:59How much gold is it?
22:59Yeah, one more.
23:01Oh, there's so much going on.
23:03This recipe is wrong.
23:05Oh, my God.
23:05What's missing?
23:06What's missing, chef?
23:07Maybe adding 100 grams of icing sugar and that's for the icing.
23:11I have to say, it did occur to me, it felt a bit strange.
23:13Oh, my God.
23:14Can we just, can we just...
23:14Can we just...
23:15Can we just read that instruction?
23:16Right, we've got to start again.
23:17Start again.
23:19Rob put himself and Eddie in the kitchen with Kadina and God knows why.
23:23They've slowed the process down.
23:24They've mixed up the icing.
23:26I mean, she's done a good job on her own with two sort of very naughty elves trying to help her.
23:33We're going to do this properly this time.
23:34Right, we're going to do it properly.
23:36At the wise old elf's house...
23:38What about...
23:39I'm liking what you're doing, but not enough to make it our tagline.
23:49So, let's go with...
23:51Yeah, fine.
23:54Yeah.
23:58I'm trying to think of Rob's thing that he said he 100% wanted was some kind of note in there which gives you the opportunity to say what you're grateful for.
24:07But, you know, the theme is Bar Humbug.
24:10Is Bar Humbug really the energy that passes on, like, love and gratitude?
24:17I just want to make almost an executive decision here and say, we're not doing letters.
24:22Oh, no.
24:24I said it.
24:26No.
24:26He's going to take it to the cleaner.
24:28That's on you then, AJ.
24:29Okay, well, listen.
24:30I'm not getting involved with that.
24:30Listen, why don't...
24:32Oh, AJ, I've got...
24:33No, I can't.
24:35I can't agree to this behaviour.
24:37I can't agree to this.
24:40I don't like to stick by the rules all the time, but when it's something like this and it's serious, I feel like we have to.
24:44He'll be fuming.
24:45I've got to see him for another few days.
24:49At Santa's toy factory...
24:50The little biscuit that's a big treat.
24:54Yeah, that's actually...
24:55That is good.
24:56Thank you, Matthew.
24:56I feel so validated right now.
24:59Matthew thinks it's good.
25:00It must be.
25:00The other team play with potential taglines.
25:03It's kind of...
25:05Ignore that, Mike.
25:13Mike, don't write that down.
25:14No, everyone says their business is good.
25:16Rebel.
25:16A cheeky treat.
25:17A cheeky treat for your little rebel.
25:18A cheeky treat for your little rebel.
25:21Oh, hang on.
25:21Hello, the brains of the operation speaking.
25:25The brains of the operation?
25:27How are you, gang?
25:28How you doing?
25:29Yeah, we're quite good.
25:31Go on.
25:32Maybe we should find out your flavour first.
25:34Yeah.
25:34Bear with us, all right?
25:35Just hear us out.
25:36That's not a good start, is it, to this?
25:38We've got bubble gum and white pepper.
25:42Are you joking?
25:42Yeah, yeah, all right, Matt.
25:43Listen, it's got loads of protein.
25:45You'll love it.
25:46I just got sick in my mouth.
25:47Is that a good sign?
25:48No, it's called innovation.
25:50Listen, we've tasted it.
25:52It tastes fantastic.
25:53Honestly.
25:53You've tasted each different glass, okay?
25:56You've hit us with that.
25:57Would you like us to hit you with the name?
25:59Yes, please.
26:00So, are you ready?
26:02Yeah, we are ready, we think.
26:03Three, two, one.
26:05Gary, the pain.
26:07Who?
26:08What?
26:09What?
26:10Say that again?
26:11Gary.
26:13Gary.
26:15Hello?
26:16What's it called?
26:16What's it called?
26:17Gary, Gary.
26:18It's called Gary.
26:19A penguin.
26:21Wait, wait, wait, wait.
26:21Gary, that's the bland leading the bland.
26:24It's bland.
26:25No, the tagline is a cheeky treat for your little rebel.
26:28A cheeky treat for your little rebel.
26:31Sell that, Tom.
26:32I think you're going to have your work cut out for you selling pepper.
26:40Well done, good work.
26:41We'll say hi to Gary for you.
26:43Yeah.
26:43Yeah, thanks.
26:44We'll be actually sitting in a room with Gary right now.
26:45Yeah.
26:45Good flavours, guys.
26:48Bubblegum, white pepper.
26:50If someone said, go and choose the worst flavour you possibly could.
26:54Hello.
26:55Patsy.
26:56Hi.
26:56Oh, my gosh.
26:58Oh, Patsy, we're trying our best.
27:00We really are.
27:01I'm so sorry about you.
27:02Patsy.
27:02Put your thumb up if you like bubblegum and white pepper.
27:06Oh.
27:06All together, all together.
27:08Oh.
27:10Gary loves you.
27:11I'd love you as well.
27:13Guys, I'm calling the marketing team now to tell you what we're doing.
27:15Okay.
27:16Hello.
27:17Hi, AJ.
27:18How you doing?
27:19Really good.
27:20How are you?
27:21Good.
27:21Really good.
27:21Godina and Eddie have come up with something fantastic.
27:24It's joyful.
27:26So, can you hear me all right?
27:28I can hear you, but I'm just going to stop you right there.
27:32Joyful.
27:33We went away from this morning's meeting, clearly saying that we were going to go down the alternative
27:38route of Bar Humburg, and the first thing you've said to me is, it's joyful.
27:42Oh, no, we're having a joyful meeting.
27:44Don't worry.
27:44Oh, lovely.
27:46Don't Bar Humburg until...
27:48Yeah, love.
27:50Rob, can you tell us the design you've gone for?
27:52It's going to be Father Christmas, but the icing is going to have two different flavours,
27:56right?
27:56Okay.
27:57Okay.
27:57Right, so we've got all of that, and we're hoping that one of the things you might
28:01do when you give that person that biscuit is that part of your design is going to be
28:05about handing over a something to another person.
28:09Rob, do you want to know the product name?
28:11Yes.
28:12The product name is called Jolly McTribble.
28:19What?
28:19Okay.
28:20What, he's some sort of Scottish pirate?
28:22No, he's not.
28:24What about the...
28:24Have you got on the packaging this idea about an expression of gratitude to the packaging?
28:29You know, I'll be completely honest with you, Rob.
28:31I wasn't as keen on the letter.
28:36I feel quite strongly about that bit of the packaging.
28:38We were all talking this morning about warm feelings about Christmas, and if it's been...
28:42Absolutely, but we also was talking about humbug.
28:45Yeah, it could be happy Christmas.
28:47I hate you.
28:47I'm just going to give Rob a little massage, and then we'll be all right.
28:50No, no, it's fine.
28:50It's fine.
28:51It's fine.
28:51Charlie, Charlie.
28:51Go ahead, Charlie.
28:52So, just to confirm, the little note, would you like that on the packaging, or would you
28:57like that in a form of, like, a letter inside...
28:59I'll leave that entirely to you guys.
29:01It's just been nice to, like, have the extra...
29:03I think it might be nice on some extra element of the packaging.
29:06Okay.
29:07Listen, good luck, everyone.
29:08All right, listen, we have to go, Rob, so listen, good luck.
29:10Let's have fun, guys.
29:11Listen, enjoy it, guys.
29:13Bye-bye.
29:13Thank you so much.
29:15Okay, Rob was really clear on the fact that he definitely, definitely wants a note.
29:21This is as much as I don't want a note.
29:23We're having a note.
29:24Yeah, we're having a note.
29:25We're having a note.
29:28On the other team...
29:29So, what's the best way to decorate this in order to sell it?
29:33...working on ways to give their penguin pizzazz...
29:36Got to link in Christmas because there's nothing about the name or the tagline that...
29:40I've got it.
29:41What about if we put him in a Christmas jumper?
29:46Yeah!
29:47Shazia, Tom, and project manager, JB.
29:52Okay, where's your bag?
29:53There we go.
29:54Right, I'll crack on with this, yeah?
29:56Whoa, this is, like, well too running.
29:59Oh, my God, look.
30:00Can we make the next bit a bit thicker?
30:02Oh, no.
30:03Got this all under control.
30:05It's so running.
30:07I'm holding it with a spoon.
30:10Nice one.
30:12Push it in, put all the handles in there.
30:21Guys, we've only got a few in its left, yeah?
30:23Yep.
30:26Look, I ain't saying I'm running a show here, right?
30:28But I thought of the design, yeah?
30:30Thought of a little Christmas jumper.
30:31Even thought about the recipe.
30:33But that's what we do.
30:34We lead from the front, but sit at the back.
30:37About us.
30:38There you go.
30:39Here, have a little...
30:39Oh, should we try some?
30:40Yeah.
30:40Let's have a little piece.
30:44Nice, isn't it?
30:45It tastes nice.
30:46It does taste nice.
30:47It tastes nice.
30:48Good.
30:49If they're sold on the look, they'll definitely be sold on the biscuit.
30:52So what I'm thinking for the logo is Jolly McTrouble in, like, a bold colour, maybe red.
31:02Branding their biscuit...
31:03What do you think?
31:04Actor Jake takes the lead role.
31:07Ooh.
31:08Maybe Jolly McTrouble on one line.
31:10No, I think it looks better split.
31:11I've got to be...
31:12Okay.
31:13Why don't we try?
31:14Is there any way that we have Jolly up here?
31:17Yeah, on the top.
31:18McTrouble down here.
31:19Well, I've got to be honest.
31:20I don't think the Jolly McTrouble is striking enough.
31:23I think you need a logo in your face.
31:25I'm just thinking, do we need some illustration on this?
31:27No, no, it's not going to work.
31:29Instead of just saying, no, no, no, we should try, try, try.
31:32AJ, can I just say...
31:34But let's have a look.
31:35AJ, can I just say, I don't think we should change it.
31:37So you don't want any illustration on it?
31:39I don't think so.
31:42Very difficult, isn't it, when you get three people and they've got sort of three different ideas.
31:45Tempers are flaring a little bit.
31:47Yeah, wish me luck.
31:49What about underneath that, then?
31:50We could go, I'm grateful to you because...
31:54So that we still include the gratitude bit.
31:56So maybe the simple gratitude text is grateful for...
32:01Do we want two and then a line so they can fill and name it?
32:04Yeah, exactly.
32:05Yes, yeah.
32:05Two.
32:06That looks all right.
32:07I like that.
32:07Be naughty, get nice.
32:09Oh, that's lovely.
32:10Be naughty, get nice, and then this is them being nice.
32:14Yeah, yeah, yeah.
32:15You nailed it!
32:16Oh, my God!
32:18Oh, my God.
32:20Just a quick question.
32:22Just a quick question.
32:23Yeah, do we still like each other?
32:26Back in the gingerbread house...
32:28Rob, if you try doing the design for the cookies, do you start making the icing so we've got the different flavors?
32:33A flurry of pressure.
32:34A Santa hat that's red and black because he's Jolly McTrouble and a white beard.
32:38And a sprinkle of panic.
32:40Oh, these are burning!
32:42Oh, dear.
32:44We need to get this out.
32:45That's ten minutes.
32:46It's a tad bit dark on the outside.
32:49It's just a bit crispy around the edges.
32:51Right, so we've got Jolly McTrouble's hat, which is black and red.
32:54It's made of Christmas pudding.
32:55We've got the Christmas pudding here.
32:56And his beard is white.
32:57Yep.
32:58And it's made of vanilla.
33:00Yep.
33:00Okay.
33:01Can I be honest with you?
33:02Yeah.
33:03Now, at this moment, what does that look like to you?
33:05It looks like a melted snowman.
33:07It looks like a melted snowman.
33:07Should we have one more go with this new icing?
33:09Yeah.
33:10Yeah.
33:10For the hat, can we not just have, like, a red line and a black line like that?
33:14It's just getting messy.
33:15That's all right, don't worry.
33:16Oh!
33:17Don't worry.
33:17We're going to be careful.
33:18Like, he needs to have a full beard.
33:19Yeah.
33:20I mean, it looks less snowman-y, yes, but...
33:23I mean, it looks dreadful, but it's all about the marketing.
33:28Well, they finally got a product, but, God, they've made hard work of it.
33:31It looks a bit messy, and then they burnt the biscuits.
33:34I do hope by the time these are manufactured professionally,
33:38they taste better than that lot looks.
33:40Let's give it a try.
33:43Well...
33:43There's a bunt, there's a little bunt coming through.
33:49Yeah, yeah.
33:49We've done what we could do.
33:51OK.
33:53On the other team...
33:55The main thing is that we lean into the look of Gary and Gary's vibe.
33:59Am I right, Gary?
34:00Absolutely.
34:01Packaging up their penguin...
34:03We have 17 minutes left.
34:05And I think it's good to be under time pressure,
34:07because that's when geniuses produce their very best work.
34:10We actually have so much to do.
34:15No.
34:16So let's crack on with this guy, yeah?
34:18I think it's much funnier with tiny little eyes with glasses.
34:21And the eyebrows up above being, like, quite quizzical is funny.
34:24I just think we've got a Christmassy year top.
34:26Yeah, fine, I agree.
34:27Right, now, should we get his jumper on?
34:29Because that's what will make it read as Christmas.
34:31OK, yeah, so it's V-neck, no arms, because his little flippers are out.
34:34Guys, quick decision.
34:35We want curly-pointed green-toed shoes.
34:37Curly-pointed.
34:37Right, sorry, can we change the feet?
34:39We don't have time, we don't have time.
34:40Yeah, OK, that's perfect.
34:42Why don't we have Gary on his jumper?
34:44Oh, I like that, mate, I like that.
34:45Yeah, that's very cute.
34:46And then around it, can you have snowflakes, please?
34:48And this is going to be a circle, this is going to be on a sticker.
34:51And, Gary, could you look for a new house for me?
34:53Three beds, let me get a tap for the garden.
34:55I've got you.
34:56Can you drop in snowflakes?
34:57Yeah.
34:58Yeah.
34:58Oh, it's a tiny bit smaller, tiny bit smaller.
35:00Tiny bit smaller, bit smaller, bit smaller.
35:01Look, this match, some of them big, some of them small.
35:04Yes.
35:04Go wild, let your creative juices flow.
35:06If you don't move on, you're going to end up with a white box.
35:10Um, the box, the box, the box is going to be green.
35:12We could have mini Gary's all over the box.
35:14We could have mini Gary's all over the box.
35:16But we've got to get bubblegum gingerbread in there somewhere.
35:18On the box?
35:18I don't know, what do you think?
35:20Oh, look, Mike's absolutely loving it.
35:23Oh.
35:24And then we just want Pudsey on the box.
35:26And I think we're all done here, ladies and gentlemen.
35:32Should we see what Pudsey thinks?
35:33Yeah, let's go and tell him he's on our box.
35:35We're also going to need to practice this.
35:37Yeah.
35:38In the end of the day, the very foundation of our products is Gary, isn't it?
35:44And that was my idea.
35:45I'm not the official PM, but I think I'm, like, the king.
35:48I'm the project monarch.
35:50Woo!
35:50Wow, what a long day.
35:52Day complete.
35:54I feel dazed and confused.
35:58Do you know what?
35:59We've got what we've got and we are where we are.
36:02No matter what, tomorrow is a new day.
36:05You're on pin ice, lads.
36:19Catching up with his Christmas crew.
36:22Hello.
36:23Hello.
36:24Look at how cute me all look.
36:26Yeah.
36:26Project manager, Rob.
36:29So, how did it go for you lot?
36:31As ever, you know, first day, you make some sort of fundamental errors.
36:35Rob literally had this horrified face when I said,
36:38do you want to do some measuring?
36:39Which gave me no confidence that he was going to do anything.
36:43But you ended up with a biscuit in the end.
36:45Yeah.
36:45And it tastes all right.
36:46It tastes all right.
36:47I'm telling you, I'm happy with the flavours.
36:49Are they right?
36:49That's one thing.
36:50I'm really happy with the flavours.
36:51Even though they were burnt?
36:53Karen over states her case somewhat.
36:54Yes.
36:55I don't think they do.
36:56The middle bit was edible.
36:58The edges were slightly burnt.
37:02Yesterday was an interesting day.
37:04Are you happy?
37:05Are you happy?
37:06We're super happy with Gary.
37:07Gary's look is amazing.
37:09And his humour.
37:09We wanted talking.
37:11We wanted humour.
37:11All right.
37:12Well, let's have a look at your branding, shall we?
37:14Oh, my gosh.
37:15Here we go.
37:16Can we see a bit of a single one?
37:17Here you go.
37:18Oh, I love it.
37:21I think I'm going to cry if you don't like it.
37:23I'm so invested.
37:24I love the boots.
37:25I love the jumper.
37:27Matches the green that we've got.
37:29Yeah, yeah, yeah.
37:29It matches our penguin.
37:31The colours are great.
37:32When I first heard Gary the penguin, I ain't going to lie to you.
37:35Yeah.
37:35I thought, where's the Christmas connection?
37:37But now I've seen it, with the little penguin, he's the same.
37:41Gary.
37:42He's exactly the same.
37:43He's got the green jumper.
37:44It's like we're in sync.
37:44I feel confident we can sell this.
37:46Yeah.
37:47For me, we have aligned.
37:49They look like it was intentional.
37:51And our two productions very well.
37:54Yeah, yeah.
37:57For Rob's team, let's take a look.
37:59Look at their festive biscuit.
38:08Not too bad.
38:10Oh, my gosh.
38:10That's better than what I actually thought it was going to be.
38:12Can we have a little look?
38:13That is clean.
38:14Be naughty, get nice.
38:15I've got the black, so it's like, yeah, I'm a little bit of a rebel.
38:18But, you know, I still want to be a bit naughty.
38:20Listen, look, this looks very traditional.
38:23It's not on theme of Barhumburg.
38:25And I'm looking at a cookie that is traditionally Santa.
38:30I hear you.
38:31Let me respond.
38:31It's traditional from our...
38:32Wait a minute.
38:33Yeah.
38:33It's traditional from our side.
38:35It's traditional from your side.
38:36But here we have a Jolly McTrouble.
38:38We've got a story.
38:39Is this Santa?
38:40Is it Jolly McTrouble?
38:41The point is, there's enough in there.
38:43To turn this into a fun, barhumbug-y thing.
38:46But also a little bit of a beautiful traditional edge.
38:50I know that AJ wanted something a little bit more barhumbug.
38:55But it's rudimentary and it's fun and it's for the kids.
38:58I feel sure we can turn the gingerbread into Jolly...
39:01What's he called again?
39:03For JB's team...
39:05It better taste nice.
39:06The proof of the pudding...
39:08I'm telling you now, that tastes different glass
39:11and enough to stand out from the ground.
39:13...is in the Penguin.
39:21Can you taste the bubblegum?
39:22Tastes good.
39:23So, look, that's a good biscuit.
39:25It's good.
39:26There we go.
39:28It's surprising.
39:29I mean, I'm getting a little bit afterburn.
39:33The longer we wait, the more the heat is building in my mouth.
39:36What?
39:36From white pepper?
39:38I've eaten the most of it and I would say there is a slight afterburn.
39:42But you know what?
39:42Kids eat cookies with milk.
39:44Yeah.
39:44You've eaten a lot of it considering you've got a few complaints.
39:48No, no, no.
39:48It's not disgusting.
39:50Yeah.
39:50It's not disgusting.
39:51Can we try and do our tag one?
39:52Go the Penguin.
39:53It's not disgusting.
39:56There are two flavours here, right?
39:57Just to be clear.
39:58Yeah.
39:59So, this is vanilla.
40:00Yeah.
40:00And this is Christmas pudding.
40:02The point was that you can split it.
40:04It's both naughty and maybe nice.
40:07Rob, can we try it, please?
40:08Yeah, try it.
40:09I actually want to try it.
40:11For Jolly Merc's trouble, crunch time.
40:14So, we've got butter caramel out and then we added in some cinnamon for the base so you could taste it like it should get cinnamon coming through.
40:20The flavours are coming in a little bit.
40:22Yeah.
40:22That's right.
40:23That is definitely Christmas pudding.
40:25And vanilla on the bottom.
40:26That vanilla is really lovely.
40:28Oh, this is incredible.
40:29OK, guys, what was that base, babe?
40:30Let's just be honest and stop doing the niceties.
40:34That does not taste of vanilla.
40:36But I would eat it.
40:38I really genuinely believe kids will love that.
40:40Yeah, I do.
40:41They'll like the taste of it.
40:41I do.
40:42I feel like it would appear no one wants to be the voice of reason.
40:49Who's mine?
40:50I'm just worried that when it comes to presenting this in front of Lord Sugar and the retailers, they are going to scrutinise it.
40:58Everyone else seems eternally optimistic, but they're lying.
41:02The biscuit tastes bad.
41:04I think our biscuit, although it's rudimentary and simple, ultimately it's all in the marketing.
41:09That's what we're doing today.
41:11And let's just have fun, smash it, learn from our mistakes, get on with it.
41:16What's the plan today?
41:17We've got two tasks to complete.
41:19Yeah.
41:19Obviously two teams.
41:20Yeah.
41:21They will be slightly different to yesterday.
41:22I would love to be on the ad team.
41:23I'd love to be on the ad team.
41:24I would also love to be on the ad team.
41:26All right, well then maybe I'll be on the jingle team with Angela, Sarah.
41:29Matt, you join the ad team with Shazio and Tom.
41:32The last thing is to appoint a sub-team leader.
41:34I think I'm going to go with Tom, the sub-team leader.
41:42You missed out again, Matt.
41:44How do you feel?
41:48You've had three chances and you haven't been nominated once.
41:53What's happening here is quite clearly JB in particular sees me as a threat.
41:59I think you'll see at the end of the day, the final boardroom, I think, the real leader
42:03will come to the fore.
42:04Listen, I get it, I get it.
42:06You're still a legend.
42:07Listen, I'm a threat, I get it, I can understand.
42:09I'm a threat!
42:10You're all the same team!
42:11Stop being negative, guys.
42:12Let's go.
42:13Let's go, come on.
42:14Woo!
42:1611 a.m.
42:17Let's do this, Gary.
42:19Today, both teams will film festive ads.
42:22How's he sub-team leader?
42:24I've done it before.
42:25Yeah.
42:25And lay down jolly jingles.
42:28Oh, Gary, the penguin, where's he at?
42:31Where's he at?
42:31He's in the snow.
42:32What?
42:33Boom.
42:33Where's Christmas?
42:35Back at the hotel.
42:37House trapline, don't forget, is be naughty, get nice.
42:39So it's absolutely essential that the story has that in it.
42:43Aiming to get things back on track.
42:45What about this?
42:46Two people are racing, but one goes ahead.
42:50Yeah.
42:50Before the green light.
42:52Rob's ad squad.
42:54And then along comes jolly muck out of nowhere, like a Santa,
42:57and hands it to the nice one.
42:59Yeah.
42:59Okay.
43:00And then Zoom, you take over.
43:02The other one speeds away, yeah?
43:03Yes.
43:07Across the woods.
43:08I've got an idea.
43:10Yeah, that I want to run past you both.
43:12Pitching a biscuit blockbuster.
43:14Moving, it's touching, it's going to get people one in a bar.
43:17That's Gary the biscuits.
43:17Yeah.
43:18Tom.
43:20We could have some thieves trying to steal all the Gary biscuits out of the shop.
43:28All of a sudden, a stampede of people come running across the camera.
43:33Screaming, shouting, we want Gary!
43:35And the guy on the door goes, guys, I'm sorry.
43:39We haven't got any Gary the Penguins left.
43:43But it's a good idea.
43:46I would have rather something more uplifting than a robbery.
43:52I mean, people getting robbed.
44:00Really?
44:00This is giving, like, gangs of New York, do you know what I mean?
44:03You know what I mean?
44:04Yeah, fatal attraction.
44:05For me, it's not done screen Christmas.
44:07Yeah, don't worry, better, don't worry.
44:08Let's do this.
44:08Let's do this.
44:09Let's do this.
44:10I've got it.
44:12Don't worry.
44:13If we're going to have someone coming in trying to steal the stuff, Scrooge would work better.
44:17Yeah, yeah.
44:18Okay.
44:18Scrooge goes into the shop and goes, bah, humbug.
44:22Gary comes running in, takes him out.
44:24Yeah, bosh.
44:25We're doing that.
44:26Midday.
44:31Tasked with recording jingles for their gingerbread.
44:34Ha, ha, ha.
44:35Oh, this is giving me Band-Aid vibes.
44:39For both teams.
44:40Yeah.
44:41Yeah, that's great.
44:43A chance to add bells and whistles to their campaigns.
44:49Right, guys, we've nailed down that kind of a main, like, sound.
44:54Yeah.
44:54What are we thinking, lyrics-wise?
44:56So, I've got here, Santa's on his sleigh.
44:58Yeah.
44:59Biscuit twist on the way.
45:01Oh, Charlie.
45:04Yeah.
45:05Lyrics locked in.
45:07Oh, here we go.
45:08Hey!
45:08Here we go.
45:10We're getting a Harlem show from Cass.
45:12Come on.
45:13Next, lay down a vocal.
45:15Jolly's on the sleigh.
45:17Biscuit twist on the way.
45:20Rushing through the ice.
45:21Be naughty.
45:23Get nice.
45:23Oh, my God.
45:27God bless Kadina for having a go, but she's recorded the jingle and her voice.
45:32Whoo.
45:32I thought mine was bad.
45:34This is pretty poor.
45:35If that has to go out, it's certainly not going to help sell any biscuits.
45:39Jolly's on his sleigh.
45:40Biscuit twist on the way.
45:42On the other team...
45:45What we really like to do is have a snap, like a biscuit crunch.
45:49Can we just get a biscuit from the canteen and record it in real time?
45:53We can.
45:54With five number ones under his belt...
45:57Like...
45:58Yeah, yeah, yeah.
46:00JB hones in on his next hit.
46:03Okay, can we go from the sleigh bells, please?
46:06Yep.
46:06Okay, let's get the melody down.
46:08Yeah.
46:08Yeah.
46:09All right.
46:11Everybody!
46:12Gary the penguin, doo-doo-doo-doo.
46:14Gary the penguin, doo-doo-doo-doo.
46:17Gary the penguin, doo-doo-doo-doo.
46:19He's a festive biscuit treat.
46:23Ooh.
46:24Okay.
46:24Auntie, with the doo-doo-doo-doo, if we can keep them up in the mix.
46:28Up in the mix.
46:28Yeah, not obviously overpowering the questions, you know, the ad-libs, but if we can just still
46:34have a layer underneath, then we can feel them.
46:37Yeah.
46:37Can we just do another pass?
46:40JB really came into his own.
46:42He knows how to brief a sound engineer.
46:44He knows how to get a sound out of things.
46:46He knows how to deal with his team.
46:48I was really impressed by the end.
46:51Gary the penguin, doo-doo-doo-doo.
46:53He's a festive biscuit treat.
46:55Well done.
46:58You just smashed it.
46:59Yes.
46:59You smashed it.
47:00Yes.
47:01At Levy Spirit.
47:02Obviously, the star we're going for, I feel like I might have someone we could call on.
47:07In need of a Christmas miracle.
47:09Maybe a bit of Tom Grennan.
47:11Okay.
47:12I can work with that.
47:12That sounds good to me.
47:13Would you be happy with that?
47:14Absolutely.
47:15Radio 1 DJ Charlie calls on a pop star pal.
47:20Tommy!
47:22Hello, mate.
47:22You all right?
47:23Just woken up, you know.
47:24Oh, gosh.
47:25Oh, God.
47:26Then I'll...
47:27Yeah, it's a good one.
47:27So, listen, Tom, we need a massive favour.
47:30We're making a jingle for a gingerbread biscuit, but most importantly, it's all about children in need.
47:35If it's you, I'll do it.
47:38Are you actually serious?
47:38Because I could cry right now.
47:40I would love to hear what you've got.
47:42Yeah, Kadina's recorded a perfect reference.
47:45Like, beautiful voice.
47:46Yeah.
47:46Yeah.
47:47Yeah.
47:47Yeah.
47:48Charlie's on the side, 50 quid, all the way.
47:52Okay.
47:52We need you to take it up a notch.
47:59This is where you come in.
47:59Let's just do it.
48:00Charlie's on his sleigh, biscuit twist on the way.
48:04Rushing through the ice, be naughty, can I suck?
48:09Oh, my God!
48:13Star vocals in the bag.
48:15Thank you so much.
48:16Tell me what, Tom, we've been looking for that key all day.
48:19Charlie calls on one more carol singer.
48:22Yo!
48:23Oh, my God, you answered!
48:25Craig!
48:26You're looking really well.
48:27What's happening?
48:28We've been given the task of making the jingle.
48:30Now, we cannot believe we're saying this, but we've already got Tom Grennan on board,
48:33and we would absolutely love your help.
48:36For you, Charlie, and the fastest children in need, and your team, I'm in.
48:40Oh, what a guy.
48:41Are you serious, man?
48:42Oh, what a guy.
48:43Charlie's on his sleigh, biscuit twist on the way.
48:46Oh, yeah.
48:47Rushing through the ice.
48:48Oh, my God.
48:49It's a good one.
48:50Yeah, yeah.
48:50That's the one.
48:52Come on, Craig.
48:54Oh, my gosh.
48:55None of us are singers.
48:57Kadena gave it her best shot, bless her, and, you know, good for her for taking him on for
49:00the team as well.
49:01But the fact that we've been able to get professional, incredible artists to do this for us.
49:06I'm buzzing.
49:07It's got Craig, Dave, and Tom Grennan on the phone.
49:08Oh, my God.
49:09Calm down.
49:10Charlie McTrouble, being naughty, getting nice.
49:14You know what?
49:14You know what, Craig?
49:15I just wanted to ask you, between Rewind, Seven Days, Fill Me In, and Charlie McTrouble,
49:19which one's your favorite hit?
49:21Charlie McTrouble's leaning in there, you know.
49:24This is last.
49:25This is last.
49:26What a great catalog.
49:27And, Tom, what a voice, man.
49:29What a guy.
49:29And what a collab.
49:30What a collab.
49:31You're going to be Scrooge.
49:36Yeah.
49:36And I'll be the penguin.
49:37On the other team.
49:39Right, come, let's go.
49:40Let's go over there.
49:40Preparing to shoot his TV ad.
49:43Here's your jumper, but our penguin has no sleeves on his jumper.
49:46Tom gets into the role of Gary.
49:49There's no chance of ripping that.
49:51I thought you were strong.
49:52You're not going to rip that off.
49:53What are you doing?
49:54You've just gone into the jumper, mate.
49:55Tom.
49:56You've just literally ripped.
49:58You ripped a jumper.
49:59You've just ripped a massive hole.
50:00Another jumper.
50:01Oh, my gosh.
50:03Tom, we ain't got much time.
50:05Tweedledum and Tweedledoo.
50:07Why don't drag me into what you mean?
50:08It's a pair of you.
50:09I'm literally...
50:09There's another jumper.
50:17There's another jumper.
50:18Okay.
50:18There we go.
50:19Okay.
50:19Right.
50:20All right, get ready for the transformation.
50:22I'll tell you what, straight away.
50:23Yeah, he looks like Gary automatically.
50:26He literally actually does.
50:27It's like Gary now, yeah?
50:28It's like...
50:29So when do we start filming?
50:40Now.
50:43For Jolly McTrouble...
50:45So first thing, can they have two cars on the starting line?
50:47...with director Jake in the driving seat...
50:49He's in his boss a year, man.
50:51I like it.
50:52...Rob and AJ go head to head.
50:55Right, you ready?
50:56This is just to reveal you both waiting at the starting line.
50:59So it's just a look between you.
51:01Do you want me to cue you for the look?
51:02Cue us for the look.
51:03Yeah, okay.
51:04Yeah, that looks great.
51:05Yep, ready.
51:05You're rolling?
51:06Yep.
51:06Okay, and action.
51:07And look at each other.
51:09And then look forward.
51:11All right, nice.
51:12And cut.
51:13All right, lovely.
51:14Smashing it.
51:15You're in your element.
51:16Yeah.
51:17Easy, isn't it?
51:18And action.
51:21Come on, go, go, go.
51:23Yeah.
51:24Winner!
51:28Cut!
51:29Woo-hoo!
51:30Yeah!
51:31That's fun round there, isn't it?
51:33Great.
51:33Just skidding.
51:34I've got skid marks.
51:36Me too.
51:40Yesterday, this team was very chaotic.
51:42They didn't have a plan.
51:43They didn't get a lot done.
51:44They spent more time arguing than they did doing.
51:47Today, they've come in with a new approach.
51:49And I have to say, that's what this team has needed.
51:52And Jake has to take credit for that.
51:55What are you doing, you lunatic?
51:59It's Christmas!
52:02Santa's post office.
52:04Oh, them biscuits we all have.
52:06And, like, nicking them, yeah?
52:08Still putting his stamp on their ad.
52:10All right, three, two, one, action.
52:12Tom.
52:12No!
52:15Yeah, that's what I mean.
52:16Yeah, next one.
52:17Right, so roll now, roll now.
52:18Rolling.
52:19Okay, so you react on the no, yeah?
52:20Yeah.
52:21Go.
52:21No!
52:22No!
52:23I might be a little rebel, but Gary the Penguin Biscuits, they're bold, they're unique.
52:31They stand up.
52:32Come with me.
52:33Because I love you so much, Gary.
52:35I'm coming.
52:36Come on, let's go.
52:37I'm coming with you.
52:40I think Tom thinks he's Guy Ritchie.
52:43They're trying to fit almost an entire movie into a tiny little TV ad.
52:48They've just got too many ideas going on in there.
52:51We've smashed it out of the park.
52:53That's a wrap.
52:54Let's gun it up, yeah?
52:55Well done, well done.
52:56Well done, well done.
52:56Well done.
52:57Let me take a closer, because I'm melting.
53:014 p.m.
53:02While half of each team cuts Christmas ads.
53:06Oh.
53:07Hello.
53:07Come on, we've got an advert to edit.
53:10Come on.
53:11For JB, Angela and Sarah...
53:18Come in, come in.
53:23Hi, Santa.
53:24Hi, Santa.
53:25Father Christmas.
53:26Hello, welcome.
53:28Hello.
53:29I wonder what flavor your ginger biscuit is.
53:33Ah, that's a secret.
53:35I'll tell you what, we have designed our own gingerbread.
53:39Really?
53:39Yes, we have.
53:40Ah, I have to taste it.
53:41Yeah, just have a little glass of milk beside it, because there's a bit of a spicy kick.
53:46Really?
53:46Yes.
53:47Yeah.
53:47I'm sure it will be good.
53:49OK, can we get that in writing?
53:51OK.
53:54At Northern Lights Village...
53:57Lovely, I love this, I love that.
53:59Go.
54:01Yeah, very good.
54:02While Jake gets their advert across the finish line.
54:05How many seconds are we up to?
54:0628 seconds.
54:0728 seconds, all right.
54:09How long's the advert this week?
54:1030.
54:11Yeah, jump cut to that.
54:13Yeah.
54:14Yeah, good.
54:15On the other team...
54:16No!
54:18That's brilliant.
54:19What is it on now?
54:20One minute.
54:21We've only edited the first bit.
54:23Yeah.
54:23There's a lot more to go.
54:25Tom's festive saga continues.
54:28How long was I to have a lot of time?
54:29No, they didn't give us the time.
54:30No, I think it's under two minutes.
54:32Like, it's got to be realistic.
54:32Hang on.
54:33I need to interrupt here.
54:34You are halfway through your edit.
54:36Yeah.
54:37You're already at a minute long.
54:39You do realise this is for a 30-second television commercial, don't you?
54:43No, it's not.
54:44No, it's not.
54:4430-second limit.
54:4530 seconds?
54:4730 seconds?
54:50Well, we're going to have to re-edit this.
54:53Oh, no.
54:56Did you read the brief?
54:58Yeah, we did read it.
54:59I'm dyslexic.
54:59I'm going to hold a dyslexic card.
55:02I don't speak English.
55:05I bet we can't.
55:07We've got to cut about three quarters of this edit up now.
55:09Matt, you ruined your own Christmas.
55:20Read the brief.
55:21Listen, let's just sort it out.
55:22Come on.
55:23Let's see what we can do.
55:25Look, that can be bangs.
55:26Half a second, yeah?
55:27Keep going.
55:28Yeah, there.
55:28Yeah, yeah, yeah.
55:29Cut that.
55:29Prop that start bit.
55:31Come on, Bosh.
55:32We can make that pick up quicker as well, yeah?
55:34That can be shorter, can't it?
55:36That can go.
55:37Right, yeah.
55:37So just cut that.
55:38Get rid of the rest of that.
55:39So this whole section's gone.
55:40The whole thing?
55:40Yeah, that's gone.
55:41Yeah.
55:41Bang.
55:43I mean, Mike's...
55:51...tired to tell us that we'd gone over the thing.
55:53So we had to do some aggressive chopping,
55:56but somehow pulled it out of the bag.
55:58I honestly feel that that was emotional, funny.
56:03Considering in the last five minutes,
56:05we've just cut three quarters of our...
56:07I've got an ad down.
56:08That's pretty incredible effort.
56:127 p.m.
56:14Biscuits ticked off.
56:15What a day.
56:17Well done.
56:17I felt like today went well,
56:19but the proof is in the pudding.
56:21We'll see when we get to London.
56:22We'll see what Lord Sugar thinks.
56:23Ads in the can.
56:24Oi.
56:25Let's go.
56:26Well done, guys.
56:27The other team are going to love that video, aren't they?
56:28I'm buzzing.
56:30I've loved it.
56:30But I can't wait to get back to London,
56:32to do the pitch,
56:34and to sell Gary the Penguin biscuits
56:36to all the retailers.
56:37It's going to be a piece of cake.
56:38Literally.
56:39Next stop, London.
56:45Next time...
56:46Hey!
56:47What is going on?
56:48Biscuit breakdowns...
56:50How are you going to throw me under the bus?
56:51It's not about throwing you.
56:53We're there.
56:53We're under the bus already.
56:56Half-baked pitches...
56:57I was going to be Daddy of the Year.
56:59Oh, no, you weren't.
56:59Yes, I was.
57:00No, you wasn't.
57:00Oh, yes, I was.
57:02And in the boardroom...
57:03All you experts come up with that piece of crap.
57:06Crunch time.
57:08You're fired.
57:12And the festive fun and firings
57:14continues tomorrow at the same time.
57:17You can watch Legends' massive pals
57:18as they take on the likes of Joe Wicks
57:20and Nicola Adams.
57:21Press Red now for a Gladiators celebrity special
57:24on BBC iPlayer.
57:26And paying tribute to a late great,
57:28Imagine presents Tom Stoppard, A Charmed Life,
57:31starting now on BBC Four.
57:37If you think you've got what it takes
57:40to become Lord Sugar's next business partner,
57:43visit bbc.co.uk forward slash apprentice.
57:46You can see the best.
57:53You can see if you've talked about it now.
57:55This is a game of Galaxy.
57:57I've got you out of it now.
57:57I'm gonna show you some more.
57:59I'm going to show you some more.
58:01And then you're ready to do it now.
58:02You know if you've got your biggest
58:03andų life is...
58:03It is the game of Tiffie's next time.
58:05So, all you've got some,
58:07you're about to go,
58:08you're about to be a little bit
58:09than the game you just got.
58:09You're about to be a little bit
58:10You're about to be a little bit
58:11You're about to be able
58:12and you're about to be able
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