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AARP Meta Data Settlement
Benzinga
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6 minutes ago
AARP agreed to a $12.5M settlement over claims it improperly shared members’ video-viewing data with Meta via tracking tools, while denying wrongdoing and limiting future tracking use.
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00:00
It's Benzinga, bringing Wall Street to Main Street.
00:03
AARP agreed to a $12.5 million settlement to resolve a class-action lawsuit
00:07
alleging it illegally shared members' video viewing data with Meta platforms, according to Benzinga.
00:13
The lawsuit alleged AARP violated the Federal Video Privacy Protection Act
00:17
by allowing Meta's tracking technology to collect identifying information
00:21
tied to videos viewed on AARP.org.
00:25
The organization denied wrongdoing, but agreed to the settlement to conclude the litigation.
00:31
The lawsuit focused on AARP's use of a tracking code, MetaPixel, on webpages containing video content.
00:39
AARP also agreed to limit or discontinue certain tracking tools on video pages.
00:44
Settlement funds will be reduced by legal fees and administrative costs before distribution.
00:49
For all things money, visit Benzinga.com.
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