Greg Norman Calls Out PGA Tour Stars Who Snubbed LIV Golf

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00:00Greg Norman calls out PGA Tour stars who snubbed Live Golf.

00:05Greg Norman has always been more than a golf legend.

00:08He's been a force of nature, both admired and feared.

00:12Admired for his brilliance on the course,

00:14and feared for the audacity with which he challenged the establishment.

00:18Once dubbed the Great White Shark during his PGA Tour playing days

00:21for the way he stalked leaderboards with that iconic blonde mane and icy stare,

00:26Norman has since taken on a far more disruptive role and arguably one even more impactful.

00:32Live Golf wasn't a coup, it was a catalyst.

00:35Norman has stepped down as Live Golf's CEO,

00:38passing the role to Scott O'Neill and focusing on his golf design business

00:41and the 2032 Brisbane Olympics Committee.

00:45Yet his impact endures.

00:47Live Golf's rise, backed by Saudi Arabia's public investment fund,

00:50forced the PGA Tour to respond with a $1.5 billion equity deal,

00:55a $3 billion cash infusion, and PGA Tour Enterprises,

01:00showing Norman ignited a transformative shift in golf.

01:04From shark to architect of PGA Tour disruption,

01:07at the core of Norman's crusade was more than just gaining a seat at the table.

01:11He aimed to redesign the entire room.

01:15Frustrated that the game's greatest players had long been pawns of faceless institutions,

01:19he seized an opportunity.

01:21What Live did was bring private equity into our sport, Norman said.

01:25Noting that for the first time in over 50 years, outside money was invested in golf.

01:30This influx spurred change, innovation, entertainment, new team formats, concerts,

01:36hospitality experiences, and, most importantly, power redistributed back to the players.

01:42The Villain or the Live Golf Visionary

01:44Norman is aware of the controversy and rejects being labeled a villain,

01:48insisting,

01:49We were trying to work within the ecosystem.

01:52Competition is a wonderful thing.

01:55Whether viewed as a hostile takeover or a needed jolt,

01:58Live Golf has shifted the landscape,

02:00empowering players and shaking the traditional hierarchy.

02:03Though Norman no longer steers the Live Ship,

02:06it's sailing in the waters he charted,

02:08and his legacy is now defined by disruption,

02:11and the firestorm he sparked in the soul of professional golf.

02:15Welcome to really the Build.

02:32Lord,

02:33it's going to be the best.

02:34We're actually working today,

02:35it's going to be the power of business.

02:36Don't forget,

02:37you may never break down ourCON

02:40the best I hope we all about this Amen.

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