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  • 2 months ago
Home listing stocks slid after Google began testing real estate ads at the top of search results, raising fears of new competition. Zillow, CoStar, Rocket, and News Corp shares all moved lower.
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00:00It's Benzinga, bringing Wall Street to Main Street.
00:03Stocks of home listing companies fell after Alphabet's Google began testing real estate
00:07ads at the top of search results, signaling a potential new competitor in the listings market,
00:12according to Barron's. Google said the limited test displays property listings and information
00:17in partnership with Come Home by House Canary alongside existing real estate agent ads.
00:22Zillow shares fell 7.8% to $68.89 on Monday afternoon, putting the stock on track for its
00:29largest drop since February and its lowest close since November, according to Dow Jones
00:34market data. CoStar Group was down about 6.4% and on track for its lowest close since July
00:402022, while Rocket shares fell 2.8% toward their lowest close since November.
00:46News Corp., which operates Realtor.com, saw shares in its Class B stock slip 1.16% in late
00:52afternoon trading. For all things money, visit Benzinga.com.
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