- 18 hours ago
My Next Guest Needs No Introduction - Season 6 Episode 2 -
MrBeast
MrBeast
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00:00One of the many things enviable,
00:04me having been in a similar arena myself,
00:07you'll look back on this one day and realize,
00:09geez, I had the greatest job in the world.
00:11Thank you. I hope so. Yeah.
00:13Except maybe for today.
00:15No, today's one of the fun days.
00:17I'm not, like, jumping off a building or anything.
00:19I'm just showing them around. It's fun.
00:20Come check this out.
00:21Have you ever seen a million dollars in cash?
00:23This is crazy stuff.
00:24We do big videos.
00:25We had to build the largest soundstage in North America.
00:28It has that new warehouse smell.
00:30We get 200 million views of video,
00:32and we get views all around the globe.
00:33All these cameras here rolling 24-7.
00:35You're starting your own country, aren't you?
00:37I would love to own a country. That sounds fun.
00:39Oh, this is scaring me, Jimmy.
00:41You got to promise me,
00:42always, always use everything here for good, never for evil.
00:46This whole episode has been convincing David that I'm not evil.
00:58Oh, my God. Thank you, folks. Okay. Please. Thank you.
01:10Ah, that's very nice. Thank you, ladies and gentlemen.
01:12I am Dave Letterman, former TV celebrity.
01:15What a wonderful night in Greenville. Am I right about that, folks?
01:19Or is it Greenville? Is it Greenville or Greenville? Huh? Greenville?
01:26Greenville? By the way, this is quite a night for me
01:29because I feel like I'm visiting a world about which I knew very little.
01:34This is a big thrill. I'm very excited about it.
01:36And for me, this is going to be an educational experience.
01:39And I hope you folks feel the same way.
01:41I'm thrilled to meet our next guest tonight.
01:43He is from Greenville.
01:47In the world of the Internet, no one even comes close.
01:50He has over 400 million subscribers on YouTube.
01:53He has donated huge amounts of money to various good causes.
01:58He's here tonight, famous as Mr. Beast.
02:01Please welcome Jimmy Donaldson.
02:03How's it going, everybody? Thank you for having me.
02:12Nice to see you. Likewise.
02:13Thank you for letting me be here.
02:14No problem. Is this me?
02:15Yeah, it is.
02:16Okay.
02:17How's it going, everybody?
02:19Oh, gosh. This is going to be fun.
02:22You know, this is our first time ever meeting,
02:25so this is going to be interesting.
02:26Yeah, and I like it that way.
02:29I'm so excited and so full of enthusiasm about this event,
02:33and I didn't want to ruin that by meeting you yesterday for dinner
02:36or this morning for breakfast.
02:38Not that you invited me, but still.
02:40Yeah.
02:41Please have a seat.
02:43You're from Greenville?
02:45I am.
02:46Well, this isn't where I was born,
02:47but I moved here when I was, whatever, eight or nine.
02:50Mm-hmm.
02:51Tell us about yourself as a kid.
02:52Uh, not the easiest to work with.
02:54Why not?
02:55I, well, I just, for whatever reason,
02:58when I was turned 11, I really fell in love with making videos,
03:01and...
03:02Now, how did that begin?
03:03What did you see that caused that?
03:05Uh, truthfully, they're...
03:07one of my favorite creators when I was 11 posted a video
03:09about how he was doing YouTube full-time,
03:11and, like, 11-year-old me was like,
03:13this is his job now?
03:14That really just made me go all in,
03:16because when I realized you could do that for a living,
03:18I was just like, I don't want to do anything else.
03:20I can just make videos and, like, take care of my mom
03:23and, you know, provide, and, yeah.
03:25And the thought that you could make money to take care of your mom?
03:29Yeah, I mean, it's not...
03:30She...
03:31We made enough money.
03:32It's not like we were crippling poor, but, yeah,
03:34at the time, I think she was working two jobs,
03:35and, you know, there are definitely trade-offs.
03:37Like, I wanted a computer to be able to make videos,
03:39and we couldn't afford it and certain things like that,
03:42but it's not like it was horrible.
03:44It was just probably middle class.
03:46And how soon, then, did you start making money
03:48where you were able to realize that this might actually take place
03:51for me and my mom?
03:52Many, many years.
03:53And that's the thing is I had no idea.
03:55Like, I didn't have any mentors to teach me how to edit,
03:57how to hold a camera, how to upload videos.
03:59So it was a long, brutal process of just self-training.
04:02And, yeah, it's...
04:05I mean, like, I uploaded videos from 11, 12, 13, 14, 15,
04:09so we're talking about four years straight.
04:10No one watched them, you know?
04:11And, you know, at the time, I thought it was making great content.
04:13Slowly transitioning away from, you know, gameplay to IRL stuff.
04:18So just bear with me.
04:19It's going to be a little awkward at first.
04:21And take some...
04:22No, stutter.
04:23Yeah, that takes some time to get used to.
04:25But...
04:26I'm going to try.
04:30I don't know.
04:31That's the video.
04:32Did you do other kids' stuff?
04:33Did you play Little League?
04:34Did you play basketball?
04:35You were in school, obviously.
04:36I played a lot of baseball growing up in sports.
04:39But the problem is around 15, I got Crohn's disease.
04:42That's an intestinal disorder?
04:43Yeah, exactly.
04:44What is that?
04:45Your immune system starts attacking your own body.
04:48So, like, your digestive tract gets inflamed
04:51because it thinks your own tract is somehow attacking you.
04:54It's an autoimmune disease.
04:55Even I don't fully understand it,
04:56and I've been explained it at least a thousand times.
04:58And are you on medication?
05:00Yeah, yeah.
05:01So I started taking medication for it.
05:02But...
05:03So at that point, though, I lost, like, whatever it was, like 70 pounds.
05:06So that was goodbye to sports in school?
05:08Yeah.
05:09Yeah, exactly.
05:10So then I was like, all right, this sports thing.
05:11So it was, like, 50% YouTube, 50% sports,
05:13and then I just went all in on YouTube around 15.
05:15Yeah.
05:16And now your mother works here, correct?
05:18She does, yeah.
05:19Well, this is a tremendous story.
05:20Yeah.
05:21Well, she doesn't have to work here.
05:22She just likes to...
05:23Well, I know, but it's...
05:25She has plenty of money now.
05:26I'm taking care of her.
05:27And the fact that you were 11 hoping to raise money to help mom,
05:30and then today, now, she's working here with you.
05:32Yeah, there was one time, I think, when I was, like, 19.
05:35So you do sponsorships on YouTube videos.
05:40And just trying to make sure he understands what I'm saying.
05:45You know, like, on your show, you know how you promote products?
05:48Yeah.
05:49We do the same thing in our world.
05:50Right.
05:51I'm just teasing.
05:52But one time, we got offered my mom's yearly salary
05:55to just promote something in a video.
05:57And that's when I think it really hit for my mom,
06:00because, like, I showed her this brand deal we got.
06:02She's like, that's my yearly pay.
06:04Wow.
06:05In, like, a week.
06:06And I was like, yeah.
06:08And then that's around when I was like,
06:09you should probably quit your job and just help me.
06:11By the way, give us an idea where the heck we are
06:14and what has gone on in here.
06:16Yeah, well, you guys are in the middle of one of our studios.
06:20Was this the first one?
06:22No.
06:23So the first one, when we first started,
06:25I just got a little office space,
06:26probably, like, a little bigger than this platform we're on.
06:28That was, like, $500 a month.
06:30And then I rented, like, a fire department shut down.
06:33So they had, like, this place where they kept the fire trucks.
06:35And then there's no studios here in Greenville.
06:37It's not like California or New York.
06:39So one thing we have a lot of here are churches.
06:41So then I bought a church and just, you know.
06:44Can you tell me what you had to pay for the church?
06:47We had a price, whatever.
06:49It was probably, like, $1.1 million.
06:51And we were at, like, the final finish line.
06:53And then the person negotiating was like,
06:55you know, I feel moved by God not to sell you this.
06:58And I was like, what if I add another $100,000?
07:00He was like, okay.
07:01So then I got it.
07:04Wow.
07:05Yeah, that was $100,000.
07:07That's what gets God on board, apparently.
07:10And then we outgrew that.
07:11And then we got this building.
07:12And then the building over there
07:13is one of the largest sound stages in North America.
07:15Good heavens.
07:16Yeah.
07:17What sort of programming came out of this building?
07:19Oh, a lot.
07:20We put a million dollars or something in here.
07:23And then a bear.
07:24And as much money as a guy grabbed out, he got a key.
07:26The last $50,000 is currently being eaten by the bear.
07:29Now, I know where you get a million bucks.
07:31Where do you get a bear?
07:32Huh?
07:33Was it a black bear, grizzly?
07:35I think grizzly bear, yeah.
07:36It's super trained.
07:37Since birth, it's never had an accident.
07:38So I actually have a video of me putting a donut in my mouth
07:41and then it eating the donut.
07:43I didn't die.
07:44Sad news from Greenville.
07:45You're talking about the town,
07:48and I would guess you have a certain percentage of the town
07:50that you do employ making YouTube videos.
07:53Yeah.
07:54Think about that.
07:5520 years ago, that sentence wouldn't mean anything to anybody,
07:58would it?
07:59Yeah.
08:00YouTube's 20th anniversary, I was just at it,
08:01was like five days ago.
08:02But for the first five, ten years, no one took it seriously,
08:04and there wasn't really any way to make money.
08:06You know, years and years ago, I met one of the guys who founded Twitter.
08:11And I said, well, describe what that thing is.
08:14And he said, well, it's the nervous system for the world.
08:17Yeah.
08:18And I don't know.
08:19I thought that made pretty good sense.
08:21Yeah.
08:22Now, I think there are variations of that these days,
08:25but that's what he was calling it then.
08:26Yeah.
08:27What is YouTube?
08:28Oh, boy.
08:29Well, the thing is, over two billion people use it.
08:32So it's like, for some people, it's just a place when you're eating dinner
08:36that you just watch funny videos.
08:37For other people, it's where they source their news.
08:39For other people, it's, you know, it's how they stay up to date on politics.
08:42So it's like so massive at this point that it means different things for everyone.
08:46And it's so global.
08:47Everyone in every country uses it.
08:49So, I mean, it's kind of everything.
08:52Anything you want to consume on a TV, it's YouTube.
08:54But you understand for people of my age, it's all a little, you feel like somebody's
08:58sneaking up on you.
08:59Like, whoa, what was that?
09:00Yeah.
09:01Well, that's YouTube.
09:02Okay.
09:03I'll get used to it.
09:04Yeah.
09:05Well, the thing is that's interesting is almost anything you access the internet on points
09:08towards YouTube.
09:09So it's kind of just turned into, obviously, when you were my age, it was television.
09:13But since there's just been so much access and obviously you don't need a subscription,
09:17it's free, everyone's just, you know, transitioned over.
09:20You don't watch television, do you?
09:22No.
09:23Okay.
09:24I understand you have a person tied up losing weight and...
09:28Well, he's not tied up.
09:30Well...
09:31But yes, right over there in the field, I put a giant circle and then I put a guy inside
09:36of it.
09:37And I said, if you lost 100 pounds before you leave the circle, I'll give you $400,000.
09:40And so he's been in that circle for 180 days now.
09:43This is illegal.
09:44This is completely illegal.
09:46Well, he can leave whenever.
09:48Yeah.
09:49How long has he been over there?
09:50180 days.
09:51I'll get him out.
09:52Okay.
09:53Go for it.
09:58This is the gym in the middle of a giant red circle.
10:01In the middle of a giant red circle!
10:03You don't have to yell.
10:04I like that, though.
10:05Okay.
10:06Whoever's editing this, we'll give you a drone shot where you can show the top down of the
10:09circle.
10:10We'll give you a drone shot so you can get the top down of the circle!
10:13That's for your editor, not for the final product.
10:14Oh, I'm sorry.
10:15Okay.
10:16So this is the control room.
10:19How are you?
10:20So these are all the cameras monitoring Madge.
10:23We have all these cameras here rolling 24-7.
10:26She's watching in real time and then she's taking notes here that our editors can reference.
10:30So you're chronicling everything that the cameras are recording?
10:33Yes.
10:34Oh, my goodness.
10:35Let's go say hi.
10:36Whoa!
10:37Whoa!
10:39Whoa!
10:40Madge, come say hi.
10:41This is like a Four Seasons in here.
10:44Yeah, it's nice.
10:45This is fantastic.
10:46Hi, how are you?
10:47I'm Madge.
10:48Hi, I'm Dave.
10:49Dave, nice to meet you.
10:50Pronounce your name for us.
10:51Madge.
10:52Spell it.
10:53M-A-J-D.
10:54He calls you Madge.
10:55There's a D in it?
10:56There's a D in it.
10:57Oh, why am I just finding that?
10:58No, Madge is fine.
10:59180 days.
11:00When do you think this is all going to be done for you?
11:01Today might be the day.
11:02Now, how will you take care of yourself if you achieve the goal?
11:05Hopefully, when I achieve the goal, I'm going to continue to do the same exact thing.
11:08It just...
11:09So you isolate yourself at home?
11:10No, I'm not isolating myself at home.
11:12That's good.
11:13But no.
11:14Nutrition, physical activity, sleep, all the habits that I've built, just taking them with
11:17me.
11:18It's prioritized my health.
11:19And who defined the menu for you?
11:20Is that something you did or do you want to show them your kitchen?
11:22So, yeah.
11:23So I have a grocery store.
11:25So anything that I want, right, I could request.
11:28Here we are at the Piggly Wiggly, for God's sake.
11:31We refill this every other day for him with anything he can want.
11:34To live a happy and healthy life after this.
11:35And you feel that this experience has been nothing but positive for you?
11:38This is a blessing.
11:39Here, here.
11:40How about this?
11:41Ask that of him again?
11:42I'll leave so you can answer honestly.
11:43Yeah.
11:44It's not because Jimmy's here.
11:45I love that he thinks that, but it's not.
11:46Let me talk for a second.
11:47Of course.
11:48Keep your voice down, because I know they're listening.
11:51Blink once, unless you're too weak to blink.
11:55Okay.
11:56David, David, David.
11:58Check this out.
11:59This is a replication of the 99 and a half pounds that Madge has lost.
12:02Whoa.
12:03This is a realization moment.
12:04I mean, this is literally another human being that I've had.
12:06He was walking.
12:07Look at this.
12:08Yeah.
12:09I can barely lift this.
12:10Exactly.
12:11And that was on you.
12:12That was all on me.
12:13Yeah.
12:14And I couldn't believe it.
12:15When they brought it in, I couldn't believe that this was all on me.
12:16One of the things where you see this and you realize, oh, yeah, you got a hold of something
12:19here, buddy.
12:20Yeah.
12:21Well, Madge, God, great pleasure meeting you.
12:22It was a pleasure meeting you.
12:23You know, I've heard a lot about you, and I thought, well, this is God awful.
12:27But now, like so many other things here, I feel completely different and confident that
12:31this is a good thing.
12:32You know, this is the theme of his visit.
12:33He thinks I'm evil.
12:34He's not evil.
12:35He might visit.
12:36He isn't evil.
12:37No, I'm not.
12:38This whole episode has been convincing David that I'm not evil.
12:41Yes.
12:42Jimmy is not evil.
12:43Mr. Jimmy is not evil.
12:44You're a decent man.
12:46With a good heart.
12:47I got a decent man.
12:49I keep trying to make comparisons between your career in communication and my career
12:55in communication, and there's very little overlap.
12:58If there was no internet and you had the creativity and the energy and the drive that you had when
13:05you were 11 without an internet, where would you have taken that?
13:09I don't think there would have been an avenue because, obviously, you would have to go to
13:13network television or something like that.
13:14Exactly.
13:15And they would be like, you're 11.
13:16Go away.
13:17Yeah.
13:18Or if they were that kind about it.
13:19Yeah.
13:20They don't want to hear anything from somebody who's 11 or has a better idea.
13:23Yeah.
13:24So all of that, I mean, it's a certain, it's a right place, right time kind of thing.
13:29100%.
13:30Well, also, a lot of what I do, what gabs the world is such weird stuff like burying myself
13:34alive for a week or other stuff like that, that network television probably would be like,
13:38yeah, we're good.
13:39So it's like a big opportunity for us is that there are no gatekeepers.
13:42There's no one I have to go convinced to let me do things.
13:45I can just do whatever.
13:46Yep.
13:47And now, because of things like you and YouTube, network television is struggling,
13:52where it used to be supreme in the world of communication.
13:55Did TV stations ever tell you you couldn't do things you wanted to do?
14:04Uh, no.
14:05Oh, really?
14:06Yeah.
14:07Oh, dang.
14:08We are different.
14:09I've been very lucky in my life.
14:10I worked at a local station in Indianapolis, Indiana, WLWI.
14:14And I got to do everything I wanted to do.
14:16And I think you'll see that once again, we've fallen to the prey of political dirty dealings.
14:20And right now, you can see what I'm talking about.
14:22The higher-ups have removed the border between Indiana and Ohio, making it one giant state.
14:27Personally, I'm against it.
14:29So I was really, really lucky.
14:30You never wanted to, like, blow up a car or something, and they were like, eh.
14:33Uh, the closest we came to that one night, I had been in Florida, and on the way home,
14:37bought a bunch of fireworks in one of the Carolinas.
14:40Uh-huh.
14:41In those days, TV would sign off around 2 in the morning.
14:43Uh-huh.
14:44And we monkeyed, we built a replica of the TV station, and we loaded it with fireworks.
14:48And so, while I was reading the, thank you, this concludes our broadcasting day, and then
14:53we played the national anthem, and then we triggered the fireworks and blew up the station.
14:57For now, this is Dave Letterman wishing you a pleasant good night.
15:04Look at you, I'm proud of you.
15:07We did the same thing.
15:08We did the same thing.
15:09We just put 1,000 fireworks in a car and saw if it would blow up.
15:12We're lit.
15:13No.
15:14We're a watch.
15:15Oh!
15:17So we're the same.
15:18Yeah, we are.
15:19Just different generations.
15:20Like blood brothers.
15:28You know, I'll tell you what, that's fascinating to me.
15:30There was another point that we have something else in, oh, in terms of burying people alive.
15:35Yeah.
15:36You've buried people alive as well?
15:38Just hear me out, Jimmy.
15:40I want to be buried alive.
15:42Okay.
15:43Up to my knees.
15:44No, we do full body.
15:46I know, I don't want that.
15:47Oh, really?
15:48It would kill me.
15:49Look at me.
15:50I can't sustain that.
15:51Well, it's in a coffin.
15:52You can use the same one I used.
15:53We've done it three times.
15:54You know, I saw that video, and I found that disturbing.
15:56Woo!
15:58Oh, that was scary.
15:59This has got to be terrifying.
16:00This is pretty much most people's worst fear.
16:03Oh, my God.
16:04That dirt is terrifying.
16:06Brace yourself.
16:08Drop the payload!
16:09Oh, God.
16:10I feel like I need to hold the roof.
16:12Oh, my roof is shaking.
16:16What upset me about it was your buddies, your goon squad.
16:20Friends, someone called.
16:21Friends, yeah.
16:22They're up there like tailgating.
16:24Yeah.
16:25Like it's a hoot.
16:26Like it's a party.
16:27What the heck are you doing right now?
16:30They're vibrating.
16:31Oh, these vibrations are kind of hurting my head.
16:34I'm freaking out.
16:35Your buddies should be up there worried, silly.
16:37Calling 911 or something.
16:39Or calling your mother, for God's sake.
16:41Yeah.
16:42Don't tell my mom when I do those videos.
16:43She would freak out.
16:44We try to keep, you know, I tell her when I finish.
16:47I can see sunlight.
16:48Well, the thing is, you want humor in it.
16:50So if it was just me laying down, it's like, you know, it's crazy and still cool.
16:54But if it's me laying down and then every day, you know, they're fucking with me while I'm down there, it makes it way more interesting.
16:59At some point, it was explained to me that you cracked the code to YouTube viewing.
17:05Yeah.
17:06Is it like a mathematic code?
17:08Yeah.
17:09It is mathematic.
17:10Well, no.
17:11So basically, I've studied virality so much that I just know that someone literally being buried alive is way more clickable and interesting.
17:17Because of the tangible danger?
17:19Yeah, exactly.
17:20The perception of there's some danger, plus it's easier to understand, and it's just better.
17:24I was always curious, like, why does one piece of content get 100 views and other pieces of content get 100 million?
17:29And so you start studying videos, and we would study.
17:32At the start, I'd do it manually.
17:33You said we.
17:34Who's we here?
17:35Back in the day, just a couple of my friends.
17:37You're in school at this point?
17:39No, this is right after I dropped out of college.
17:41Dropped out of college.
17:42How many years did you get?
17:43Well, I made it two weeks.
17:45Yeah.
17:46I hope my mom's not here.
17:49She doesn't like these stories.
17:50You really should think about continuing your education.
17:53Well, I think we're fine now.
17:55I think it's good for some people, other people.
17:58Like, for me, I just can't stand sitting in a classroom and watching a teacher read out a book.
18:01It's the most boring thing I've ever done in my life.
18:04Like, I would rather be living in a box than do that.
18:07So, and that's just how I felt.
18:08The problem is, I wasn't making enough money to move out.
18:10So, and my mom was like, you know, if you're going to live in my house, you're going to go to college.
18:14What's your mother's name?
18:15Sue.
18:16Sue.
18:17But to me, I just call her mom, obviously.
18:18And so, she was just pretty adamant on it.
18:21Because she, like you, didn't grow up with YouTube.
18:23So, she didn't understand this.
18:24Like, oh, my son in this tiny town is going to be, like, famous.
18:28Like, this doesn't make any sense.
18:29So, I went for two weeks and I just couldn't do it.
18:31So, then I just would leave the house and I'd go work on videos in my car.
18:35Okay, let's go back to the code now.
18:36So, tell me more about the code and what you came up with.
18:39And is that equation universal?
18:41Uh, yeah.
18:42So, basically, when I was studying why certain videos do better than others, I just, uh,
18:45I started just studying hundreds of videos and then thousands and we started collecting more and more videos.
18:50And what they all kept showing is, like, the more satisfied the viewer is, the more likely a video is to be promoted.
18:55There is no, like, gaming the algorithm or, like, math.
18:59It's essentially just, like, videos that people click on and watch get promoted.
19:03Videos that people don't click on or don't watch, like, fully don't get promoted.
19:06Okay, so, wherein is the code?
19:08What have we learned about that?
19:09Well, so, the code essentially is for a video to do really well on YouTube, you just have to make videos people want to watch.
19:13And so, that is more studying, like, human psychology and, like, you know, what do people find interesting?
19:19Especially, like, we get 200 million views of video and we get views all around the globe.
19:23So, for us, we have to make content that's not based on culture because the second you tie a culture into it, it's only specific to that country.
19:30It has to be things that are very intrinsic, like, everyone, no matter where they are in the world, wants to feel loved, right?
19:34So, if you do a video and, like, the theme of a bitter segment is about being loved, that's something that would apply to everyone in the world.
19:40Whereas, if I made a piece of content and the bit was about Trump, right, that would appeal only to Americans, which would then, you know, the rest of the world wouldn't care.
19:48So, it's just like making content that's intrinsic to humans, don't have cultural references, and someone, whether they're in Japan, you know, China, India, or America, it would be interesting to them.
19:57So, the secret to the code is humanity.
20:00Humanity and great content, yeah.
20:01And we have many, many, many things in common with our fellow humans.
20:06Yes, exactly.
20:07Oh, I have a YouTube channel, as well.
20:09I don't believe that.
20:11All right, at least you don't run it.
20:14Are you calling me a liar?
20:15Oh, no, I don't run it.
20:16Okay.
20:17But we hear all kinds of things.
20:18Shorter is better, and then you hear, no, longer is better.
20:21What should we be posting?
20:22What kind of stuff?
20:23The truth is, whatever your audience wants.
20:25Well, I don't know that there is an audience.
20:27Yeah, so you just type in youtube.com slash analytics, and then it'll pull up the analytics.
20:31Oh, it's all there.
20:32Yeah, and then it'll show you retention charts of where people click off.
20:35I don't.
20:36I don't.
20:37Because I would find that it would hurt me to see people.
20:40All right, go to your team and be like, team, retention chart flat?
20:44Good.
20:45Retention chart dip means they click off bad.
20:47Do politics ever play a part in your videos?
20:50No.
20:51I just don't think that's really the place for it, especially because a lot of our viewers
20:54are teens, and so it just doesn't really make sense.
20:56And it's also just not something I'm interested in.
20:58Does each one have to be bigger than the previous one?
21:01They don't have to be bigger, but ideally they are.
21:04The thing is, there's different levers you can pull, right?
21:07One video, you can give away more money.
21:08I can spend more time.
21:09You could build better sets.
21:10You could have better lighting, better camera.
21:12There's all different ways.
21:13So just in general, they need to improve, but it's not like it's one variable.
21:17There's like 100 variables that you can pull on.
21:19A big part of it is, have you ever heard of the purple cow effect?
21:22Okay.
21:23I don't know why I even ask.
21:25Basically, if you're driving down the road and you just see a cow, you're not going to
21:28care.
21:29You'll never think of it again.
21:30Who cares?
21:31You've seen it a thousand times.
21:32But if you're driving down the road and you see a purple cow, you'll think about it.
21:34You'll probably think about the next day, like, why the fuck is that cow purple?
21:37It'll just like stick in your brain a little more.
21:39That's the purple cow effect.
21:40And it's the same way with spectacles and YouTube videos.
21:42Like the more original and out there the video is, the more you're like, oh, I got to see that.
21:47That's crazy, right?
21:48Like burying yourself alive or lighting the world's largest firework.
21:51Like in a sea of normal video, normal video, purple cow, spectacle, this video is completely
21:56different than the medium of what you see.
21:58The more of that effect you get, the more people got to watch, if that makes sense.
22:02And so I'm going to take you to a prison I built.
22:04I got a real cop.
22:05I know.
22:06It's a real cop and an ex-con.
22:07And a real criminal.
22:08Yeah, they're in there.
22:09I don't know.
22:10No, no, it's cool.
22:11It's really cool.
22:12You'll like it.
22:13Let me ask you something honestly, because I feel like you and I are kindred souls.
22:18Okay.
22:19Something sinister happening here?
22:21Like human sacrifices?
22:22I didn't say that.
22:23Well, here, get in.
22:24I'll show you around.
22:25Wait a minute.
22:26Let's wait a minute.
22:27No, we'll get into it.
22:28Well, what's all this over there?
22:29Yeah, I better show you.
22:30Oh, I'm driving.
22:31You want to drive?
22:32Please.
22:33Uh, you got to turn it on.
22:35You just, you do that.
22:36Okay, here we go.
22:37We'll see you guys at the prison set.
22:39How old are you?
22:40Uh, 27.
22:4127.
22:4227.
22:43You're starting your own country, aren't you?
22:44I would love to own a country.
22:46That sounds fun.
22:47Oh, this is scaring me, Jimmy.
22:48Oh, don't worry.
22:49They will all make sense soon.
22:52State prison.
22:54Yeah.
22:55Next exit.
22:56Oh, my God.
22:57So you could, if you wanted to, have your people arrest me and put me in the prison.
23:02Oh, yeah, of course.
23:03I mean, that's a real functioning prison.
23:05That we built.
23:06Like, I don't feel safe here, Jimmy.
23:08You got to promise me, looking around here, always, always use everything here for good,
23:14never for evil.
23:15Right in here?
23:16Yeah, and then just slam into the gate.
23:21Okay.
23:22You got a nice wide shot of the prison?
23:25So, inside this prison is a cop.
23:28A thousand inmates.
23:29Not a thousand.
23:30In there.
23:31Only two.
23:32Two this time.
23:33One is a cop.
23:34Cop.
23:35And then the other is an inmate.
23:36Inmate.
23:37Federal penitentiary.
23:38Exactly.
23:39Ponzi scheme.
23:40If they live in here for 100 days, I will give them $400,000.
23:42So follow me inside.
23:43All right, here we go.
23:45If anything happens, you know who to call, all right?
23:51How's it going, boys?
23:52How are you?
23:53Now, who's who?
23:54You're the cop, and you're the convict.
23:56Now, I notice you seem to be friendly with this guy.
23:59This is Stockholm Syndrome stuff.
24:01I've been in here less than a half an hour, and I want out.
24:04Yeah.
24:05I knew he was going to say that, even though he's having a great time.
24:07When you were a policeman, did you ever imagine being on the inside?
24:11Never.
24:12Never.
24:13Does this change your attitude about prisons and prison reforms and protecting the law?
24:18Yeah, actually it does, in the sense that I think that every police officer, whether
24:22in the academy or as a rookie, should experience what it's like to be in the prison, to know
24:27what prisoners go through, and also to be a little bit more proactive and more interactive
24:32with the people on the streets and try to prevent them from going in.
24:34So when this video is put up, and people will see it, young people in particular, you
24:39think it will be an excellent deterrent?
24:40Based on the things that I tell them, I hope so.
24:42Yeah.
24:43Good luck to both of you.
24:45Whoa, man.
24:46It's creepy.
24:47Yeah.
24:48It's so creepy, Jimmy.
24:49Creepy?
24:50What is it?
24:54So anything you conjure happens.
24:57Yeah.
24:58You know what I'm frustrated by?
24:59I'll get an idea that I really think is fantastic, and then people will talk me out of it.
25:04Does that ever happen to you?
25:05No.
25:06If I think it's good, I just go, I don't care.
25:07Let's do it.
25:08And have you ever been proven wrong in a humiliating fashion?
25:11Yeah.
25:12I think there's a video back in the day where we saw if like 50,000 magnets could catch a
25:17cannonball midair, and everyone told me that was stupid.
25:21It did not stop it.
25:22It didn't touch the cannonball.
25:23So maybe if I throw it slower, it will.
25:25I was like, yeah, you guys are right.
25:28I was stupid.
25:29Because physics would have just told me it wouldn't have worked, but I like to find out.
25:33Yeah, but magnets and steel do work.
25:35Maybe we run it back on your show, but with a million magnets.
25:38All right.
25:39Where do you get it?
25:40Hey, producer, can we get a green light on that?
25:42You're talking about things that cost a lot of money.
25:46Yeah.
25:47You have a global company.
25:49One of the hallways upstairs, people from two dozen countries.
25:53Yes.
25:54With little head shots like Hungary, like Japan, on and on and on.
25:59What do those pictures represent?
26:01Who are those people?
26:02What do they represent?
26:03We dub our videos in every language on Earth, or at least all the big ones.
26:07And so those are our voice actors.
26:08So have you ever heard of the show Naruto?
26:10I don't know what you're saying.
26:11Yeah, it's fine.
26:12I knew you had it.
26:13It's one of the biggest animes in Japan, Naruto.
26:15Oh, yeah, I heard of it.
26:16Oh, really?
26:17No.
26:18But anyways, it's a really big show.
26:20So the voice actor of the main character on this animation is also my Japanese voice actor.
26:25Five men and five women in the middle of the world.
26:29The group has been able to get $50,000,000.
26:33In all these languages where we translate our videos, we hire really famous voice actors to do my voice.
26:38So then people in the culture, like, get excited about it. It's a big deal.
26:42It's like if you spoke Spanish and then you were dubbing your show for an English audience in America and you had The Rock voice you.
26:49People would be way more interested because it's like, oh, The Rock's doing his voiceover as opposed to if you just grabbed a normal voice actor.
26:55That was a big thing for us and why we were able to get so big is, you know, up until three years ago, we didn't do dubs.
27:00But now we're in Hindi. We're in Spanish. We're in Portuguese. I mean, every language we're in.
27:05Beast Games, our show, we did 40 different languages.
27:07You know, I worry about this. It just seems like you're bleeding money.
27:10Yeah.
27:11Can you afford all of that?
27:13Well, on the studio side, yeah, we do lose a lot of money every year, but that's why we...
27:18Whoa! You're kidding me.
27:19Yeah.
27:20Are you losing money every year?
27:22On the studio side, which is why we do things like we sell chocolate and we do other businesses to help subsidize it.
27:27The chocolate makes more money than the YouTube production.
27:30Oh, yeah. I mean, anything does because it didn't make money last year at the studio.
27:33Wow, I had no idea.
27:35Yeah. Well, we're spending, you know, five or six million dollars on some YouTube videos and they definitely don't make that kind of money.
27:41No kidding.
27:42Yeah.
27:43So I thought that that was the engine that drove the empire.
27:45Well, it is from the view perspective, right? Because you put five or six million dollars in a YouTube video, it gets 200 million views and that allows us to sell more chocolate or do other things.
27:54That those make money and funnel back in.
27:56It's like television. Ad space costs somebody money.
28:00Yes, sir.
28:01So they buy the ad space from you or from YouTube?
28:05Depends. So you had the commercial breaks on your show.
28:08Yeah.
28:09Those are like YouTube pre-roll ads that YouTube sells.
28:11But did you ever do product placement or brand deals on your show?
28:13No. No.
28:14Okay. Well, we do. And so that we sell on our own.
28:18Yeah. Now I understand. I know a little bit about product placement. It's crazy lucrative. Is that correct?
28:23Well, yeah, of course, obviously, because basically every video we're making is getting like similar amount of unique viewership to the Super Bowl.
28:28So it's like, you know, you can it's like in the last 90 days, 795 million different humans watched Mr. Beast video on the main channel.
28:36So like if you wanted a product to be known by as many humans on the planet as possible, I can't think of a different way you could get as many eyeballs on something than through our videos.
28:45So you're nudging up close to a billion viewers in that example.
28:48Yeah. In the last 90 days.
28:49A billion viewers.
28:50Yeah. A better way of putting that it that really helps people understand is around 10% of people on the planet have watched one of our videos in the last 90 days.
28:5711 years old, trying trying to figure out a way to make money to support you and your mother. Yeah.
29:02Do you think about that? It seems like it's not humanly possible. No, it's definitely crazy.
29:07An even crazier way to put is less than 10 years ago. I was in high school. I had to raise my hand to go use the bathroom and now I have 400 employees.
29:15It's just remarkable at that scale. Somebody says we need 1200 cameras. Well, we don't have. Well, fine. Figure it out. Figure it out.
29:21Wow. Most people just say, well, that's not possible. But technically anything's possible.
29:26It just costs a lot, right? Like that's not possible. Well, is it $5 million? Is it $20 million? Oh, you don't know.
29:32So you just said it's not possible without doing the research, like go to the research and usually you'll find after you do the research, things are a lot more possible than you think.
29:39You ever get so lousy in a mood that you start screaming at people and firing them on the set?
29:44No, I've never fired. Have you ever thrown a fit anywhere?
29:47I mean, obviously we all get frustrated. Have you? I'm sure you've thrown a fit.
29:50I am Mr. Fit. Yeah. I can't tell you seem nice, but for me, I've never fired anyone on the spot.
29:55You shouldn't have to grill people constantly. You shouldn't like great people just do great things.
30:01We do big videos, but space surprisingly is a huge bottleneck for us.
30:04So we had to basically build the largest soundstage in North America alongside our other studio so we could actually be working on multiple videos at once.
30:11You know what this is like? You ever been to Akron, Ohio? No.
30:14They have blimp hangers where the Goodyear blimps are. This is the size of a blimp hanger.
30:19Yeah, this thing's massive.
30:20It has that new warehouse smell.
30:22It does.
30:23That's a new warehouse.
30:24Yeah, and that's soundproofing too.
30:26Hey!
30:27Once there's some more sets, it will absorb the echo.
30:29Hey!
30:30That's a little annoying.
30:31Hey!
30:32Can't stop.
30:33Okay. All right. The other warehouse doesn't have an echo. Let's go there. We'll talk there.
30:36Thanks, Jimmy.
30:37Now, we're coming into the other studio.
30:40This is where we shot the thing?
30:41Yeah, your stage was right over there.
30:42Completely different. Oh, my God.
30:43We just redesigned it.
30:44So you've got all of your camera gear here?
30:45Yes, sir. This is where we store it.
30:46Whoa.
30:47Okay.
30:48Check that out.
30:49These are little GoPros. We broke the world record for most cameras recording at the same time. We had over a thousand of these GoPros out there.
31:03You know you could make a fortune shooting passport photos.
31:06Have you thought about that?
31:08Have you ever seen a million dollars in cash?
31:11This is crazy stuff. These are all ones.
31:14Yeah.
31:17Has anybody ever tried to pass them?
31:19Is it real money?
31:20Yeah.
31:21I don't know.
31:22Boys, you want to say hi to David?
31:24Hi.
31:25This is Nolan.
31:26Hi, Nolan.
31:27This is Chandler.
31:28Hi, Chandler.
31:29How are you?
31:30Hi, I'm Dave.
31:31This is Carl.
31:32So they're going to join us, and we're going to go do the match weigh-in.
31:34Let's see if he's lost 100 pounds.
31:35All right.
31:36They're ready.
31:40Hi, everyone.
31:41Come over here.
31:42David, some of the boys here, and like three of you stay over there.
31:44Yeah.
31:45Okay.
31:46So I gathered all your best friends, even David Letterman.
31:50David Letterman!
31:51Yeah!
31:52He told me he was a fan of his show, so I brought him out.
31:54Good luck.
31:55This is going to be the final weigh-in.
31:56Reveal the results!
31:57Yes!
31:58Yes!
31:59Yes!
32:00Yes!
32:01Yes!
32:02Yes!
32:03Yes!
32:04Yes!
32:05Yes!
32:06Yes!
32:07Yes!
32:08Yes!
32:09Yes!
32:10Yes!
32:11Yes!
32:12Yes!
32:13Yes!
32:14Yes!
32:15Yes!
32:16Yes!
32:17Yes!
32:18Yes!
32:19Yes!
32:20Yes!
32:21Yes!
32:22Yes!
32:23Yes!
32:24Yes!
32:25Yes!
32:26Yes!
32:27Yes!
32:28Yes!
32:29Yes!
32:30Yes!
32:31Yes!
32:32Yes!
32:33Yes!
32:34Yes!
32:35Yes!
32:36One, two, three, four, five, six.
32:40Whose idea was that?
32:41Well, so funny enough, back to Naruto, the show I was telling you about.
32:46It's 700 episodes.
32:47I started watching it.
32:49101, 102, 103, 104, 105, 106.
32:52And I was like, what's something dumb I could do while I'm watching this
32:54that I could turn into a video?
32:56So this is like kind of productive.
32:571,001, 1,002, 1,003, 1,004, 1,005.
33:00And then I was like, you know, if I counted to 100,000, that would probably go viral.
33:0422, 8,51, 22, 8,52, 22, 8,53, 22, 8,54, 22, 8,55, 22.
33:08This was all your idea.
33:10Yes.
33:10Wow.
33:10And while I was watching this show, I just sat there counting.
33:14And without breaks, you go right through?
33:16Yeah, I might have like a bathroom break here and there.
33:19But yeah, I was just grinding out.
33:21It was miserable.
33:222038, 6038.
33:276040, 6040.
33:31And then, yeah, I just filmed it.
33:33It was 40 hours of counting and posted it.
33:35And that one was word of mouth because people were like, wow, this guy's an idiot.
33:39And then, you know, they kept sharing it and news stations covered it.
33:43And everyone's like, what is this idiot doing?
33:44But it was great because it got my name out there.
33:4699,999.
33:53100,000.
33:54What am I doing with my life?
33:59You mentioned philanthropy.
34:01And I watched a lot of your videos.
34:04Now, what is the number that you've produced?
34:06Did we cover that already?
34:07Videos?
34:08Across all our channels, we've probably made a few thousand.
34:10Okay.
34:11So that's a lot of work.
34:12And the first one I saw, I thought, Mr. Beast, he has to be evil.
34:15Because that's an evil sounding name.
34:16Okay.
34:16Mr. Beast.
34:17Yeah.
34:17Jimmy, not evil.
34:19Okay.
34:19Mr. Beast, evil.
34:21I agree.
34:21It has some evil connotation to it.
34:23Yes, but then I watched 100 Wells in Africa.
34:30Oh, crap.
34:31One down, 99 more wells in Africa to go.
34:34You're going to love this video.
34:36I mean, it froze me in my chair.
34:37I thought, holy crap.
34:39This is art.
34:40This is grand.
34:42This is motivational.
34:44Literally, the entire neighborhood and village around this school can use this well.
34:48This thing can basically pump nonstop for 30 years.
34:51100 Wells in Africa.
34:53Now, did you get a lot of response to that?
34:55Oh, yeah, yeah.
34:56I mean, so we, that video got 200 million views.
34:59Every video we do, you know, there's going to be one or 2% people who have something to say about it.
35:03Like, you know, a YouTuber shouldn't be doing this or whatever.
35:06Everyone thought it was a good idea.
35:07But when I do good, a lot of people are like, why don't governments do this?
35:11You shouldn't be doing it.
35:11You get criticized for philanthropy.
35:14Is that correct?
35:15Yes.
35:15Yes.
35:15But I think that comes with the gesture.
35:18Because I know people, Bono, for example, if there's a cause, he can't get there fast enough.
35:25And everybody says, well, you're just doing that to call attention to yourself.
35:29And he says, if that's what you think, fine.
35:31But I am helping people.
35:32Exactly.
35:33Is that the deal with you?
35:34Well, for us, it's just, yeah, people think we're trying to use it for views or whatnot when, you know, we can make anything go viral.
35:41Well, the thing for me is, like, I know a lot of people watch our videos.
35:44And I know a lot of younger people do.
35:46So I want to do things that, you know, inspire them to do good.
35:49And, you know, like when we do these philanthropic things, a lot of kids see that and go, I want to go do volunteer work.
35:54I want to have a net positive impact.
35:56Instead of, you know, being someone they look up to who's, like, promoting drugs and alcohol or whatever, it's like being a role model for younger people to, like, hey, doing good is cool.
36:03And so that's a big proponent behind it.
36:05How many different countries in Africa did you visit?
36:07I think it was, like, five or six.
36:09Five or six.
36:09So how do you, the paperwork, I mean, there's got to be a Guinness Award for the paperwork that you have to sign up for for African Wells.
36:17What you're saying here is exactly why our videos do so well, because it's, like, it was a very, very hard task.
36:23Like, that was a video we worked on for over a year to, like, get with charities to plan.
36:27Like, because a lot of wells that are dug are, like, 50, 100 feet, but then it doesn't have much of a reserve and they kind of go obsolete after a couple years.
36:34Whereas we wanted these wells to be functional 20, yeah, 30 years in the future.
36:37And there's more obstacles than just digging a well.
36:39A lot of it's political.
36:40A lot of it's topographic obstacles.
36:42So it's an amazing accomplishment.
36:44Now, do you pay people who are over there digging wells to accomplish this?
36:50Is that how it works?
36:51Obviously, my production team isn't the experts in the world, so we'll try to find who are the most knowledgeable on it.
36:55And so some of them will work with the charity, give them the money.
36:57Others, you know, will work with the local team and put them in.
37:00But the goal was to get as much impact as possible because you can dig a well in a community that, you know, whatever, has to walk, like, five minutes to get clean water.
37:08Or you could dig a well in a different community.
37:10Like, one we went to, we landed in Zambia, drove, like, four hours into the middle of nowhere.
37:15Like, this community village is, like, you know, remote, has no connection to the outside world.
37:19And the kids there, every morning, they have to walk for an hour with buckets.
37:23They fill the buckets up with water in a river.
37:25And I'm just watching them.
37:27And it's not, like, it's kind of brown water.
37:29It was very disgusting looking.
37:30And I was, like, super curious.
37:32And I walk upstream the river, and I literally see cows, like, I mean, to be frank, like, pooping in the river.
37:36And, like, and downstream, these kids are just collecting water.
37:39And they have to walk an hour back, and they don't have electricity or any real way to heat and clean the water.
37:43And they're sick.
37:44And it's just, like, it was crazy.
37:46And so that's one of the 100 wells we built.
37:47We built it there.
37:49And, like, and then.
37:49Will these be sustained now?
37:51Do you maintain them?
37:52You, yourself?
37:53Exactly, yeah.
37:53And so we set aside some money to do routine check-ins every couple years and make sure they're still working and provide repairs if they need them.
37:59And so in that case, it was pretty game-changing because then post-well, you know, that's two hours a day.
38:05The kids don't have to walk.
38:06And now their sanitation's way better.
38:07Their health's way better.
38:08Everything was just completely transformed.
38:11It changes every, if you don't have clean water, like, you can't clean your hands.
38:13You can't brush your teeth effectively.
38:14It literally changes every aspect of your life.
38:16You grow taller.
38:17You're healthier.
38:17You get sick less.
38:18You can work more.
38:19And then when you factor in the two hours of walking hour there and back.
38:22And so we did 10, and I was, like, the impact's crazy.
38:24So that's why we ended up doing 100.
38:26So just give me the number for 100.
38:28For that project to end up on YouTube, what did that cost?
38:32That video, so it was probably around $3 million in building the wells and then probably $1.5 million in our employee costs, so $4.5 million.
38:39Is anybody else doing things like this?
38:41No, not at that scale.
38:43Or at least not on YouTube.
38:44I mean, I'm sure, like, Bill Gates are people who are giving away billions of dollars are.
38:47But in terms of what, on our social media and things like that, not even close.
38:51Yeah.
38:52So now, this is interesting.
38:54You're some kind of creative genius, excuse me, and you're socially awkward.
39:01Or maybe that's my answer.
39:02Whoa, I thought this interview was going well.
39:04I'm sorry.
39:05Is that the vibe you guys are getting?
39:06No.
39:07I thought it was pretty good.
39:08I didn't.
39:09I'm sorry.
39:09I didn't think I said that loud.
39:11No, no.
39:11I am very awkward.
39:12So, well, we can agree on that.
39:17Now, listen, where does the philanthropic part of this come?
39:22Does it come because somebody says, Jimmy, you have so much money, let's start doing good things?
39:28Or did it grow parallel to the, I want to develop YouTube content?
39:33I mean, I could come up with some story about how, you know, this is what I exist on this planet for or whatnot.
39:38But I just think I have a lot of influence and I should just use it for good.
39:41Thanks for that.
39:42Because it inspired me and I thought, there ought to be something I can do.
39:47And I will find small things that I can do.
39:49And by the way, small things just as good as big things, really.
39:53So now let's talk about this.
39:54Again, I'm stunned because coming into this, I thought you were making all your money on the YouTube deals.
39:59Yeah.
40:00And then now I'm under the impression that this, the Feastables, it really is the source of revenue that pulls the rest of the company along.
40:08We'll sell a couple hundred million in chocolate this year.
40:10Whoa.
40:11Yeah.
40:12And why chocolate?
40:14How chocolate?
40:15What about this?
40:16Now, are you putting somebody out of business?
40:18Is Hershey's now packing up?
40:19Well, they do 12 billion a year in revenue.
40:22So, you know, maybe we're just chipping away a little bit.
40:2412 billion in Hershey's.
40:26And these sell at what billion did you say?
40:28No billion.
40:28Just a couple hundred million right now.
40:29Hopefully a few billion in the future.
40:32But how it really started was I thought it'd be cool to recreate Willy Wonka's chocolate factory.
40:36Oh.
40:37Wow.
40:38Yo.
40:39Welcome to my wonderful creation.
40:41And so we built Willy Wonka's chocolate factory.
40:43I did that because I just thought it'd be really cool.
40:45And now I have this chocolate company and people were really liking it.
40:48And I was like, oh, I guess I have a chocolate company now.
40:51And then as I'm running it, I'm like looking under the hood.
40:53And I was like, well, there's a lot of unethical things that happen in chocolate companies.
40:57For example, this is fascinating.
40:58Yeah.
40:59The thing is, how many kids do you think are in child labor on cacao farms in West Africa?
41:02How would I know?
41:04I'm hoping zero.
41:05Yeah.
41:06Sadly, there's over 1.5 million in child labor over there.
41:09And so I started asking other chocolate companies and they all gave me the same answer, which is just the way it is.
41:14Like, it's just if you want to make chocolate, you got to use child labor.
41:17There's no way to do it without it.
41:18I was like, it's kind of weird.
41:19So then that's where I started, like, 2023, 2024.
41:23I mean, I was spending probably half my time on just figuring out, well, how, why is this a thing?
41:28Like, there's got to be some way you can source it more ethically.
41:30And basically, the reason there's a lot of child labor is because farmers make less than a dollar a day over there.
41:35So, like, farmers literally can't afford to hire grown adults.
41:38So, like, the root cause of child labor is just poverty.
41:41So, for us, Fair Trade, which is a global organization, they have this benchmark called a living income reference price.
41:47I'm summing it all up. Don't get bored.
41:49But it's basically if a farmer took a shipping container of cacao and sold it to us for $1,000, but the living income reference price says,
41:58no, you need to charge us $1,100 or you're going to have to use child labor, we'll pay a premium.
42:02We'll go, no, you're undercharging us. Here's extra money.
42:04Make sure you're ethically sourcing the cacao.
42:06So we pay all our farmers a living income reference price.
42:09All our beans are Fair Trade certified.
42:10And then we do routine auditing on the farms and, you know, to check for child labor and that kind of stuff.
42:16So it's just kind of those three things, which all come back to just more money.
42:20So it's really just a money thing.
42:23And, yeah, so we did that, and here we are.
42:26Two weeks of college.
42:28Yes.
42:32And so the goal for us is really, like, right now we're way smaller than all these other big chocolate companies.
42:38And they're like, well, if you were at our scale, that wouldn't be possible or that wouldn't be profitable.
42:41We have a fiduciary responsibility to our shareholders.
42:43We've got to be profitable.
42:44So we've just got to keep growing, being ethical, and being profitable.
42:48And then eventually it's like, you guys have no excuse.
42:50We've achieved scale doing it ethically.
42:51You should do it as well.
42:53Let's try some of this.
42:54You go for it.
42:54Oh, gosh.
42:56I mean, it might be a little too sweet for you.
42:58We'll see.
42:58Typically, the older you are.
42:59I don't appreciate your judgment.
43:01Well, people your age typically like their chocolate a little darker.
43:10Holy fuck is that good.
43:12Let's go.
43:18Yeah, but, you know, as you get older, you can't really take the sweetness, so.
43:22Yeah.
43:23No, seriously.
43:25It's delightful.
43:26Oh, let's go.
43:26So, okay, let's talk about, you have a fiancée.
43:30I do.
43:31Her name?
43:32Tia.
43:32Tia.
43:33What does Tia do?
43:34How did you meet?
43:35Does she work here as well?
43:36No.
43:37Not everyone in my life works here, just 99% of them.
43:41So, we were filming a video where we stopped in South Africa, and have you ever heard of an influencer named Logan Paul?
43:50Yes.
43:50Yeah, so he was there with me, and then one of the days he just dragged me out, and I just bumped into Tia.
43:57She was there just coincidentally?
43:58Yeah, yeah, so we ended up going to dinner, and I just met her there, and I was like, oh, that girl is very beautiful, and I asked her what she did, and she said she was an author, and she just seemed very intelligent, and I was like, oh, this is interesting.
44:10Then I went home.
44:12I, like, tried to play it cool, because I flew back to America, and I waited, like, two days, and then I was like, yo, I DM'd her on Twitter, can you send me your book?
44:20And so she sent me her next book that wasn't released yet, and I was like, whoa, that's awesome!
44:25Anyways, you want to talk about it?
44:26And then I got her on the phone, changed the subject, because I knew nothing about the book, and then, yeah, we just hit it off.
44:31Wow, and soon to be married one of the students?
44:34Yes, this December.
44:34Oh, good, well, congratulations, that's great.
44:39Somebody said to me, I should ask you if you feel like this has been also so all-consuming that you have missed things in life.
44:47I mean, you do have to make a lot of sacrifices.
44:49Like what?
44:50I mean, all throughout my teenage years, I mean, I definitely was an outcast.
44:54Like, I did not fit in, like, you know.
44:55Socially awkward?
44:56It's socially awkward, yes, but you also, obviously, but you, it's more like, you know, you don't have time to watch whatever shows are relevant or stuff, so you don't fit in, and you don't really get jokes, or, because I'm studying, you know, how to make content, how to make money, how to build a business, whereas other people,
45:09are watching South Park, so I, like, I had a teacher one time unironically asked me if I was mute, because I talked so little, because I didn't fit in, and I think a lot of people who watch this might resonate with it, is, like, you're kind of, like, a weirdo until you're successful, then it's, like, looked at as, like, oh, that was genius, that was work ethic, but until you're successful, it's not viewed as work ethic.
45:31It's almost like, you're an idiot, almost, you know, to put it bluntly.
45:34Yeah, in hindsight, it looks good, but when you're living those moments, it's not as glorious, right?
45:38Your mom's like, you're going to be a failure, you're going to be a homeless, and everyone's like, you're a freak that only talks about one thing, get a fucking personality, and things like that.
45:46Is there something bigger in your future that you're planning and I don't know about?
45:52I mean, truthfully, right now, I spend most of my time trying to get kids out of child labor and make content, so I, like, don't even think about that right now.
45:59The other thing that's interesting about you, many things, in every video I've seen, you're exactly the same.
46:05You're the same guy, you're unflappable, you're cheerful, and you're encouraging.
46:10Don't throw the money.
46:11It's like that.
46:13And the face that you make on the thumbnail photos to get people to click, because without your face, they're not going to click, is the same face I make when somebody wants a selfie.
46:22Let me see your face.
46:23I can't.
46:24Come on, let's see it.
46:24I'm not a zoo animal.
46:25I'm not a zoo animal.
46:28There you go.
46:28All right, now here's mine.
46:31Wow, yours is actually pretty good.
46:32So let's take a selfie.
46:33Okay.
46:34Come on.
46:34Let's do it.
46:35Here we go.
46:36Oh, gosh.
46:36In front of the crowd?
46:38Yeah.
46:39Is that your dog?
46:40Yeah, that's my dog, Dutch.
46:42Here, all right, all right.
46:43I got you, I got you.
46:44Here we go.
46:46There we go.
46:47You got your selfie.
46:48Thank you for having me.
46:51Jimmy, ladies and gentlemen.
46:55All right.
46:56What do you think?
46:57That was great.
46:58That was fun.
46:58You all right?
46:59Yeah.
47:05Are you ever going to bring back the talk show?
47:07Oh, good Lord, no.
47:09Look at that.
47:09We did that for 30 years.
47:11Mike, you know, that's longer than I've been alive.
47:13I know.
47:14Isn't that crazy?
47:14But I think about it.
47:15I could never even, that was every day for 30 years.
47:19You just realize you do miss things, you know, because you get your head singularly focused
47:24on that daily output, and life goes around you, you know?
47:29Yeah.
47:30Do you think I'm going to get sick of this one day?
47:32No, I see this being a very positive step in the stairway to bigger, better things.
47:40Let's go.
47:41I don't think you'll get sick of it, but you will.
47:43I think that you strike me as somebody who doesn't have a great deal of patience for the status
47:50quo.
47:50It's fine, and then we go on to the next, and go on to the next.
47:54Yeah.
47:54Evolve it over time.
47:55That's what I'm trying to say.
47:56Hell yeah.
47:57So why don't we, uh...
47:58We walking?
48:01I got it.
48:02Follow me.
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