00:00You could make the argument that bourbon as we know it could be called Crow whiskey.
00:05Now, you could also make the argument it could be called Beam because of the influence that the Beam family had with so many Beams out there.
00:11But there was not a singular individual that had more of an impact on how whiskey was made in the 1800s than James C. Crow.
00:19This man is heralded as the guy who introduced sour mash to the industrial side in the 1840s and 1850s.
00:29He was the most sought-after distiller, and his name was actually branded in the barrels, and people were seeking out what they called Crow whiskey.
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