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  • 6 hours ago
Apple and Universal Music Group announced a partnership to bring Sound Therapy to the Apple Music platform for free for all subscribers. This collection of albums, which includes remixes of UMG artists’ tracks from artists like Glass Animals, Imagine Dragons, and Katy Perry, is designed to help you focus, relax, or sleep.

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00:00I've been testing Apple Music's new sound therapy playlists and they've
00:06solved my sleep troubles. Let me explain. Apple and Universal Music Group have
00:11teamed up to bring sound therapy to the Apple Music streaming platform and the
00:16new tracks are free for all subscribers. They feature a collection of albums and
00:20playlists that include typical relaxing rain sounds alongside remixes of UMG's
00:26artists music including Glass Animals, Imagine Dragons and Katy Perry. Each
00:31albums goal is to either help you focus, relax or fall asleep. To do this the
00:35song's lyrics have been stripped away leaving just the instrumentals behind.
00:39These singerless tracks are then enhanced by audio engineers and scientists to
00:43include sound wave profiles which are meant to help you achieve your desired
00:47mental state. Now I'm no sound psychologist but I am an Apple Music
00:51subscriber so for the past couple of weeks I've been a guinea pig in my own sound
00:55therapy experiment to see what this new Apple and UMG collab can do for me. So
01:00as I've mentioned already there are three tiers of sound therapy on Apple Music.
01:04The most energetic if you can call it that though it is generally more bombastic
01:09than the other categories is the focus tier. According to Apple's description
01:14this collection of music harnesses the power of gamma auditory beats and white
01:18noise to support concentration and a cognitive performance. A cursory glance at a
01:23few scientific studies suggest the impact of these kinds of auditory stimulants ranges
01:27from zero to minimal on concentration but they were generally very similar to the
01:33lo-fi tunes or instrumental tracks usually from a film or video game that I've relied on
01:38to help me focus while I work or study. So it's not an immediate failure. Though for a short
01:44time I did think it might be a failure as while listening through a focus mix I could clearly
01:48make out a modulating yet distinct white noise hum in the background of tracks. Thankfully
01:54those early distractions from the first time you spot it in the mix do fade away as you
01:59let the music occupy background noise rather than letting it be the focus of your attention.
02:04The hum becomes like breathing. By that I mean if you focus on the white noise hum then
02:09like breathing it becomes way more apparent. Drift into focusing on whatever task you're working
02:14on and the hum becomes part of the beat's soundtrack and becomes as unnoticeable as automatically
02:19drawing in breath. Though much like the focus category I'm not yet convinced that the relaxed
02:24sound therapy is wholly better than the playlists I already rely on. In this tier's description
02:29Apple reveals that relaxed sets have infused the original music with theta auditory beats
02:35which are meant to help you loosen up. There's a particularly fantastic relaxing remix of Heatwaves
02:40by Glass Animals which extends the song to a little under an hour across 19 parts. I've found these
02:46albums are ideal for a post work wind down. I'll stick them on my Sonos speakers and chill out on the
02:52couch to read a book, sit up and construct the Lego Deku tree I've been steadily working my way through
02:58recently or bring some chill vibes to my kitchen while I cook dinner. Much like the focus category it's
03:04excellent background noise though outside of reading I can't listen to words while reading words.
03:10I'm unconvinced it's entirely better than my current selection of podcasts, informative YouTube
03:15videos or whatever dropout show I'm currently binging. At least whatever audio editions Apple
03:21and UMG have made here aren't quite as in your face as with the focus category. However while sound
03:28therapy has left me whelmed in its first two tests the sleep tier tracks have definitely transformed
03:34my bedtime. My fiancé and I like to fall asleep to sound. Unless I'm absolutely exhausted I find
03:40sleeping in a quiet room super off-putting. Unfortunately we usually want to sleep to
03:45different noise. For me it's typically a YouTube video something from Wanova Productions, Last Week
03:51Tonight or Wolfie VGC. Something fun but informative even if that information in Wolfie's case is all about
03:57competitive Pokémon. For my fiancé it's either the next episode in her latest rewatch of a show,
04:03favourites include The Good Place, Crazy Ex-Girlfriend and Currently Handmaid's Tale, or a compilation
04:08of Dragon's Den clips. That's the UK version of Shark Tank. Playing competing audio at the same time
04:14leaves us both unhappy and we each find the other's videos massively grating. My usual technique is to
04:21wait for her to fall asleep then switch her video choice to one of my own. It's hardly ideal though. Since
04:26testing these sound therapy sleep tracks we've finally found a solution that we both love and we now use it
04:32every night. Again there are a few music remixes, this time enhanced with pink noise to help you drift off,
04:38but playlists tend to be devoted to the sounds of running water or forest breeze, that sort of thing.
04:44Admittedly the pink noise of campfire crackling or rain on a tent isn't anything new in the audio
04:49world. There are countless apps and hours long online videos devoted to relaxing natural noise to
04:55play while you're trying to fall asleep. But this sound therapy has been a game changer because one,
05:00it's free and ad free with our existing subscription and two, it's playable through our Sonos speakers
05:06and controllable with both of our phones. So if one of us wakes up in the night we can easily restart
05:11the playlist without having to climb over the other to grab their phone and rewind the video.
05:16Since using these sound therapy solutions we're usually both out like a light in about 15 minutes.
05:21It's the easiest I've fallen asleep in months and I think I'm feeling a little better rested each
05:27morning to boot. Admittedly I'm not convinced these sound therapy options are yet worthwhile enough
05:32to swap from another music platform to apple music just to gain access to them, but they are handy if
05:38you're looking to get more out of your existing subscription. Even albums in the relax and focus
05:43categories have entered my music rotation despite not being the immediate go-to solution like the
05:48sleep tracks now are. If you want to experience apple music's sound therapy for yourself, subscribers can
05:54easily find the whole collection by tapping on the search icon in their app and then tapping on the
05:58sound therapy box you should see on that page. Let us know in the comments what music you use to focus
06:04or sleep to and we'll see you in the next video!
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