“La pace porta nuova fiducia nella regione” afferma il CEO dell'Ente per il Turismo dell'Azerbaigian

euronews (in Italiano)

“La pace porta nuova fiducia nella regione” afferma il CEO dell'Ente per il Turismo dell'Azerbaigian  Il CEO dell'Ente per il turismo dell'Azerbaigian, Florian Sengstschmid, spiega come la pace regionale, l'espansione della connettività e la diversità culturale stiano generando nuove opportunità turistiche.  ALTRE INFORMAZIONI : http://it.euronews.com/2025/12/08/la-pace-porta-nuova-fiducia-nella-regione-afferma-il-ceo-dellente-per-il-turismo-dellazerb  Abbonati, euronews è disponibile in 12 lingue.

Transcript

00:00Grazie a tutti e benvenuti a questa edizione di Agenda,

00:05brought to you from Baku in Azerbaijan.

00:08È il mio plazzo di riconoscere il nostro guest, Florian Sengschmidt,

00:11CEO di l'Azerbaijan Tourist Board.

00:13Grazie per essere con noi oggi.

00:15Abbiamo cominciato con il paese.

00:17C'è il paese in la regione ora.

00:19Puoi esprimire l'impacto del paese in generale?

00:23Peace brings a newa confidence in the region.

00:26Peace allows all beautiful countries to be promoted

00:32as a multi-country destination, a multi-country journey.

00:37And maybe this has been one of the obstacles in the past

00:40that every country was a single stand-alone destination.

00:45But in future, this might bring a new destination,

00:49the South Caucasus, on the map.

00:51It is the South Caucasus, what defines also the broader region.

00:57And especially when we look at long-haul travelers

01:00from Asia, from the Americas.

01:02Tell me about how that's going to work

01:04in terms of connectivity within the country.

01:07Is it easy to get from Baku to other areas?

01:10It's a beautiful country.

01:11It's so much to offer that, you know,

01:13a lot of the world don't understand.

01:15Please explain what's going to happen in that way.

01:17Many cultures have criss-crossed the country.

01:21Many nations, people live here of various religions,

01:25of various ethnicities, peacefully together.

01:29They think that is exactly what you feel

01:31when you also land in Baku.

01:34You have arrived to a very energetic place.

01:38And I think the mission is to take this out to the regions

01:44and to bring this same energy and development

01:49also to other parts of the country.

01:51And that's exciting, isn't it,

01:52when you look at how this can open up,

01:55especially with the borders as well,

01:57that movement.

01:58Because, as you mentioned earlier,

02:00often that hub will allow people

02:02to really plan a different kind of trip

02:05and put the South Caucasus on the map.

02:08I know it already is on the map,

02:10but really on that map.

02:12Absolutely.

02:12The South Caucasus is a destination.

02:15And not only in the region,

02:17it creates new partnership opportunities,

02:19but also for the expanded region

02:22across the Caspian with Central Asia.

02:25We're already implementing, currently,

02:27such a fruitful cooperation with Uzbekistan, for example.

02:29We have been promoting the Silk Road heritage

02:33across European cities this year,

02:36jointly with our colleagues and friends from Uzbekistan.

02:39So any opening brings new opportunities,

02:43brings new perspectives,

02:45and definitely there will be a huge benefit also

02:49for Azerbaijan.

02:50So if we look at the fact that you mentioned

02:53the number of travellers that could be coming

02:55to this region, to this country now,

02:58that it wants to be part of that tourist go-to nation.

03:05There are implications internally with that, aren't there?

03:09Because there will be a greater influx of people.

03:12Tell me about how the country is going to cope with that.

03:16Connectivity is great.

03:18Baku is connected to many places also.

03:20There is a lot of new hubs opening in the broader region,

03:24which will bring even better connectivity also to Baku,

03:28although might not be directly connected.

03:31We know the global challenges, for example, in aviation,

03:35is shortage of aircrafts is everywhere, wherever you look.

03:38But with the years to come,

03:40and also new aircrafts coming in for the national flag carrier,

03:44plus attracting new carriers,

03:46and again, not only to Baku,

03:47but also to the regions will have a very positive impact.

03:52And reputation is so important.

03:54And I want to touch on trust and safety.

03:58There can be perceptions for those who don't know about the region

04:02about those two things.

04:04What are your comments about that?

04:06Peace will build further trust,

04:08will build more confidence to investors,

04:12to global brands,

04:13to anyone who is coming to the region.

04:17But safety is something that is a very personal perception.

04:21You cannot talk about safety.

04:23You can only feel it.

04:24So if you could describe why someone should come here to Baku

04:28and travel around Azerbaijan in one sentence,

04:33what would it be?

04:33You have semi-desserts, deserts.

04:36You have a land empowered by Mother Nature

04:39from wind, the sun, the fire,

04:43and many resources, you know,

04:46linked to that earth.

04:48and then add the layer of people on it

04:51with different cultures,

04:52with different ethnicities, languages, background.

04:55Florian, thank you for joining us

04:56in this edition of The Agenda.

04:58Thank you.

04:59Thank you very much.

04:59Thank you.

05:00Thank you.

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