00:04I was doing color matching, dealing with cosmetic colors.
00:07All kinds of reds for lipstick and nail polishes.
00:10That's really hard stuff.
00:12Designers, ink manufacturers, printers,
00:15all made their own versions of whatever color they needed.
00:19My pitch was simple.
00:21If you stock eight basic colors and black and white
00:24and buy my color book of formulas,
00:26you'll have access to 500 colors at the tip of your fingers.
00:30The genius of the Pantone system was consistency.
00:34And that makes color incredibly valuable.
00:38I had a grand vision of Pantone taking over the world.
00:42But where was I going to get the money?
00:45And then along comes Elsie Williamson and $50,000.
00:49It was a massive investment in me.
00:53It was something I never expected.
00:58Pantone was really taking off.
01:00I flooded the market right away.
01:01Pantone became an international language.
01:05He had a blast.
01:06He took us to Studio 54.
01:08So much fun.
01:09I was having a lot of fun.
01:11I was making money.
01:14The Larry Herbert story is incredibly interesting.
01:17Everything you see and everything you touch has got a Pantone color on it.
01:20Pantone has come as close as is possible to create a shared understanding of color.
01:26It's how we communicate.
01:28It's as strong as the story of inventions that change the world.
01:32He gave the world a new language.
01:37Language of color.
01:38The biggest problem for me is when they come to me and say, who picked that color?
01:46We like it.
01:46And then the person says, oh, it's a terrible color.
01:48Ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha, ha
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