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00:00Dead in Hollywood, Sidney Sweeney doomed to end up like one of the Kardashians.
00:06RadarOnline.com reports that Sidney Sweeney's shift toward luxury branding,
00:10high-profile deals, and a billionaire romance has raised concerns.
00:15Her career may be leaning toward Kardashian-style commodification,
00:19despite her focus on serious acting.
00:21The 28-year-old, who moved to LA at 13 with a five-year acting plan,
00:25has spent the past two years balancing fame and backlash.
00:30The Euphoria and the White Lotus star built her reputation on emotionally charged performances.
00:36Yet industry insiders now tell us her increasingly glossy public persona,
00:40from viral fashion moments to heavily monetized partnerships,
00:44is reshaping how studios perceive her at a crucial moment in her career.
00:48One senior PR strategist said,
00:51There's a sense she's curating a lifestyle brand first and an acting career second.
00:56When the marketing outshines the work,
00:58people start asking what lane she really wants to be in.
01:01A source warns Sweeney risks being treated like a reality star,
01:05valued for visibility rather than talent,
01:07relying on brand deals and personal drama.
01:10Her political controversies,
01:12including her family's 2022 Blue Lives Matter celebration,
01:16and her Republican registration,
01:18along with far-right use of her American Eagle campaign,
01:21have fueled wariness among left-leaning executives.
01:24Casting insiders say Sweeney has faced industry pushback,
01:27with studios avoiding her due to past controversies she didn't publicly address,
01:32while she has continued working on projects like Immaculate and Echo Valley,
01:36her awards.
01:38Hopeful performance in Christie has struggled to gain traction.
01:41Sweeney has spoken candidly about early pressures,
01:44recalling being told at 16 to alter her appearance to succeed in Hollywood.
01:48Despite Sweeney's openness about career pressures,
01:51doubts persist about her direction.
01:53Braun's influence on her branding has sparked concern that she's leaning into a glam,
01:58visibility-driven lifestyle,
02:00risking Kardashian-style commodification.
02:03Supporters insist she still aims to balance acting with building a business empire,
02:07though industry acceptance,
02:09particularly in left-leaning Hollywood,
02:11remains uncertain.
02:11See you next time.
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