Some of YouTube's Biggest Stars Break Down How the Platform is Reshaping Hollywood | THR Video - video Dailymotion

Hollywood Journal

THR's cover stars — YouTube CEO Neal Mohan and some of the platform's biggest creators, including Kinigra Deon, Michelle Khare, Marques Brownlee, Adam "W" Waheed, Cleo Abram, Trixie Mattel, Katie Feeney, Jesse "Jesser" Riedel, Brittany Broski and Dhar Mann sit down with THR to break down how the video platform is reshaping Hollywood, the biggest misconceptions people have about content creators and much more.

Transcript

00:00It all kind of happened by accident.

00:02I didn't start off thinking I was going to be a YouTuber.

00:05I started a YouTube show called Uhhh with my friend Katya, she's dead now.

00:10She's not dead.

00:11She's dead to me.

00:12I actually moved out to LA to be an actor and I was trying for like a year and a half

00:15and didn't get anything.

00:16I decided, hey, maybe if I make something, somebody will see it and put me in a movie.

00:20One of them took off and been doing it ever since.

00:30I think probably the most frequent, incorrect assumption that I see is that they don't

00:40think it takes very long or very much effort to make a video.

00:43What they see from the final version is like, we did that all in one take and usually it

00:48takes multiple takes.

00:49It takes a lot of planning.

00:51There's so much production.

00:53It's really like running a TV show, you know?

00:55There's so much that goes into it, the writing, the producing, the shooting, editing, all

01:00of it.

01:01Every bit of money that I make from the internet goes right back into my production value.

01:05You know, that's a whole crew that's there that I'm paying.

01:08So we still live in this world where traditional media doesn't necessarily see YouTube, doesn't

01:13treat it with the respect that it deserves.

01:16But YouTubers over here are building real studios.

01:19They're creating feature length content, TV length episodes.

01:23They're hiring dozens of people at a time where Hollywood is laying off lots of people.

01:29So much of television is waiting for like older white straight men to understand what

01:32you're pitching.

01:33And with YouTube, you can be anybody and be passionate about it and you can reach your

01:38audience.

01:39That's like point A, B is YouTube and there's C. It eliminates so many steps.

01:44There is no gatekeeper.

01:45There's no barrier between you and your audience.

01:48So I think the biggest misconception is that YouTubers are not studio builders because they truly

01:53are.

01:58Worst advice I've gotten as a creator, post every day.

02:02Can I say something really controversial?

02:04I think that is the number one way to hit burnout, forcing yourself to post even when you don't

02:09want to.

02:10That's this, I think personally, my opinion, this toxic grind mindset.

02:14Go get a real job.

02:15It's not a real thing.

02:16You're not going to make money off it.

02:17There's no career in it.

02:18I feel like low key listening to the comments too much.

02:23Because sometimes, first of all, there's so many different opinions in the comments section.

02:27And then a lot of times they'll want something very niche and specific.

02:32And then if you try to cater to all of them, they will just fall apart.

02:35I do read my comments, but I mean, I feel like I have a pretty, I mean, my comments are very

02:41nice.

02:42My YouTube comments are, I have a really nice community on YouTube.

02:45I read all the comments for better or for worse.

02:47I get very excited to see our audience feedback.

02:50I do read comments, but I do have a developed skill, which is separating useless comments

02:57with useful comments.

02:58I think when you sign up to be an internet creator, you need to be aware of what you're

03:02signing up for.

03:03I also think that the cost of community is being annoyed sometimes.

03:09I've gotten some pretty crazy comments in the past.

03:11But yeah, one time I had to take my mom's account away because somebody had wrote, you're

03:16not funny.

03:17And then she's like, my son is funny.

03:18And then the guy was like, oh, you're his mom.

03:20And she's like, yeah, I am his mom.

03:21You want me to prove it?

03:22And they just kept going.

03:23It was a huge thread and everyone was liking it.

03:26I had to delete the whole thread and take away her phone for a month, but she's back now.

03:33The biggest tip that I would give any creator starting out is know what you're doing it

03:37for.

03:38Like, what is your mission?

03:40Why do you want to start a YouTube channel?

03:41Why do you want to make work that is potentially, hopefully seen by millions of people?

03:47What is it that you actually want to say?

03:49The key to success on YouTube is authenticity.

03:53Really be yourself.

03:54If you're passionate about something, a particular topic, then that's going to come through in

03:59the content that you create.

04:01So above and beyond everything else, above and beyond the tricks of the algorithm or how

04:06you shoot the camera or thumbnails or what have you, be yourself.

04:10I really think the key to success is to keep going.

04:13Not just do the same thing every day.

04:15But do something, try it, see what worked, see what failed, and be willing to be humble

04:20to critical feedback to get better at something.

04:24Try new things.

04:25A lot of it's trial and error.

04:26Be careful who you take advice from because not everybody knows what's best for you and

04:31not everybody wants the best for you.

04:33Who would play me in a movie?

04:37Easy.

04:38Robert De Niro.

04:39A lot of people say we look alike when he was younger.

04:41And I think he's just, to me, he's my favorite actor.

04:44Scarlett Johansson.

04:45I'm a big Marvel fan.

04:46I'm going to, like, contemporary, like, Michael B. Jordan types just because action figure

04:52hero feels appropriate, so I'll just go with that.

04:55Shawn Mendes.

04:57I love Shawn Mendes.

04:59He can play me.

05:00I get to meet him, though.

05:01Maybe Natalie Portman?

05:03Who would play me?

05:04Probably Pamela Anderson.

05:06Probably Pamela Anderson or, like, Holly Madison.

05:08But more realistically, it's Trixie Mattel out of drag.

05:11My default used to be Sydney Sweeney, but I don't know anymore.

05:14I would hope I would get to play myself.

05:16Where I see myself five to ten years from now, the biggest filmmaker that there is.

05:24Having a full-blown studio completed.

05:26I want to create premium films, movies that you would see in the theaters, comedy films

05:32on my channel.

05:33Even if I quit drag, I think I would take YouTube with me.

05:36I love making videos.

05:37I just, I love it.

05:38It's my happy place.

05:40Sitting and talking to no one.

05:42Sometimes I'm so good at it that I'm like, what's wrong with you?

05:46Why are you able to have prolonged conversation with no one?

05:51But we're not, we're not gonna, you know, don't look in the mirror that long, you know?

05:55Don't stare into the abyss.

05:57Just be happy your mental illness permits you to sit in monologue.

06:00nier, but I will do the same thing.

06:07Take care of yourself.

06:09By the way to work, let's go.

06:10Thanks.

06:11Subtitled.

Some of YouTube's Biggest Stars Break Down How the Platform is Reshaping Hollywood | THR Video

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