Why would Ferrari ban one of the world's most famo

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00:00Why would Ferrari ban one of the world's most famous celebrities from buying their cars?

00:05This isn't about money, it's about respecting the badge.

00:09Justin Bieber owned a stunning blue Ferrari 458 Italia, but then he made several critical mistakes.

00:16First, he abandoned the car in a Beverly Hills parking lot for weeks, a major offence.

00:21Worse, he decided to completely change the car's colour from factory blue to electric blue and fitted gaudy aftermarket wheels.

00:30This broke the unwritten but heavily enforced Modena Code of Conduct.

00:34Ferrari treats their cars as sacred works of art, not customisable toys.

00:39You simply do not drastically alter the engine, the exterior badge or the original paint.

00:45Even putting the car up for auction too quickly can land you on the blacklist.

00:49For Ferrari, owning their car is a privilege, not a right.

00:53Once you break the rules, you join a notorious group that also includes Nicolas Cage and 50 Cent.

01:00The truth is, Ferrari needs this kind of enforced exclusivity to maintain its mythical status.

01:06They would rather lose a massive sale than compromise the brand's sacred history.

01:10It is the ultimate flex of power in the luxury world.