Thanksgiving Hospitality (Vintage Coca-Cola Advertisement)

Retrotari

In the 1950s, Coca-Cola promoted Thanksgiving hospitality through advertising that positioned the drink as a welcoming refreshment for holiday guests, often featuring classic family scenes.

Transcript

00:00What are you doing here?

00:11You ought to be outside with the rest of the kids.

00:13This is where Thanksgiving really begins, isn't it, Edgerton?

00:16Well, now, if you're referring to the aroma of roast turkey, I concur.

00:20No, no, Ray, I was talking about the kitchen.

00:22It looks like a real center of hospitality.

00:25Did you say hospitality?

00:26Uh-huh.

00:27Well, that's one thing we're always prepared for around here.

00:30Help yourself.

00:35Wouldn't this be a good time for you and your guests to have Coca-Cola, too?

00:41Yes, and Coca-Cola is so delicious, so refreshing, so tempting to any guest when you bring out those familiar bottles

00:48with tiny beads of moisture running down their frosty sides,

00:52assuring you that the Coke inside is really ice cold.

00:55And the good, the gracious, the friendly homes of America are always prepared for hospitality,

01:02not only on Thanksgiving Day, but every day, all the year around,

01:06no matter who comes to call or who happens to drop in.

01:09And one of the easiest, simplest, and surest ways in the world to be prepared for hospitality

01:15is to have plenty of Coca-Cola in your refrigerator, ice cold and ready to serve all the time.

01:21It's a wonderful way to say to folks, so glad you came.

01:25Welcome anytime.

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