World Premiere CUPRA uncovers its bold vision for the future with the Tindaya Showcar

Transcript

00:00What do people feel when they see an object?

00:02What do people feel when they listen to something?

00:04What do people feel when they touch the materials?

00:07We want to make people feel.

00:12This time with the Cupra Thindaya,

00:14we have a very special connection between machine and human.

00:17A car is not a piece of metal with wheels.

00:21We love to create a strong personality on the front.

00:23We have a black mask underneath with digital layer,

00:26and you have three triangles in a horizontal way,

00:28but very sharp, very progressive.

00:32This you can see as well on the side.

00:34You have these twisting surfaces,

00:35and this creates these typical different lights on the side.

00:41On the rear, we have a very fast cabin with the shoulders,

00:44with this logo illuminated,

00:46that creates this digital area at the rear.

00:51We redefine what driving emotions mean.

00:54Everything is focused on the driver,

00:56so you can see all the elements that push the motion to the maximum.

01:01For us, it's not a machine anymore,

01:03because at Cupra, we believe that the cars are not built,

01:08are born.