00:00It's Benzinga, bringing Wall Street to Main Street.
00:02Techies have grown calmer about tariffs after a year of concern, according to the Wall Street Journal.
00:06Companies are paying much lower effective tariff rates than the headline figures,
00:10with October's roughly 12% average, still far below the steepest rates announced earlier in the year.
00:15New trade agreements, court scrutiny of Trump's tariff authority,
00:18and company strategies like exemptions, price increases, cost cuts, and supply chain shifts
00:23have helped reduce tariff pressure.
00:25President Trump has begun rolling back tariffs on a range of food and agriculture imports,
00:29since cost of living concerns rise ahead of next year's midterm elections.
00:33Companies have passed a smaller share of tariff costs to consumers than in Trump's first term.
00:37Many large firms have absorbed the rest due to strong profit margin.
00:40For all things money, visit Benzinga.com.
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