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  • 2 days ago
“E’ molto importante utilizzare gli Agenti come meccanismo di feedback per scoprire informazioni sui dati che impiegheremmo ore e ore di lavoro solo per esaminare. Riuscite a pensarci? Migliaia di moduli di feedback, migliaia di dati. Ora all'improvviso potete avere quelle risposte molto rapidamente. Ma, poi, ciò che fate con quelle risposte, riguarda voi, la vostra creatività, la vostra esperienza. Si tratta di collegare i puntini”. Così, Julius Solaris, founder of Boldpush, in occasione del Bea World Festival all’Auditorium Parco della Musica a Roma, a “What’s Next? Il futuro della Brand Experience in Europa”, dove 27NAMES ha pubblicato il primo European Experience Index 2025 (EEX).

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00:00I feel that the opportunity that we have is incredible for our industry that is usually
00:08understaffed, under budgeted, where there's a lot of stress, there's a lot of need to
00:15be creative and making magic happen with very incredibly limited resources and think it's
00:21important that we have now these tools to help us to be more effective, more operational,
00:27more efficient with less budget and so we have that opportunity now to have agents that work
00:34for us and can do tasks for us that are very repetitive, they can save us a ton of time
00:40but we cannot let them do the work otherwise we become irrelevant and so we need to keep
00:46in mind that these are our assistants, they're not there to replace us and the only people
00:50that can let us replace us is ourselves and so we've got to keep it very clear that we
00:57we're going to work with you but I'm not going to take whatever you give me and put
01:01it out there because otherwise I become useless and irrelevant.
01:04So it's very important to use them as feedback mechanism to what we do to uncover data insights
01:12that would take hours and hours of work to just go through, can you think about it, thousands
01:17of feedback forms, thousands of data points.
01:20Now all of a sudden you can have those answers very quickly but then what you do with those
01:25answers it's about you, it's about your creativity, it's about your experience, it's about you
01:29connecting the dots.
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