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00:00So, when you think of Nike, you probably think of a nice simple pair of everyday trainers.

00:04That might be about to change. I've just traveled all the way to Nike HQ in Oregon to go hands-on

00:09and feet in with four of the company's next-gen products. And using them, it's pretty clear that

00:15Nike's becoming a tech company. So the first product I tried is the most futuristic jacket

00:20I've ever seen. Because there's a bunch of different materials that jackets can use to

00:24keep you warm. Like some of them use wool, some of them use feather. But Nike's next-gen jacket

00:28uses air. And the benefit of that is that you can now adjust your temperature on the go

00:33by just changing how much of that air is in the jacket using this little pump that comes in the

00:38pocket. Let's do a live pump. And it's very immediate. And the interesting part of it is while the air is

00:44coming in from one particular point, it's managed to flow to every nook and cranny of the jacket,

00:49like it's even in the collar, evenly across both sides. I feel like anymore and we're about to

00:53recreate the movie up. So you can think of this like an interconnected system of really tiny airbags

00:58on the inside that when fully inflated can keep you comfortable in temperatures 20 degrees cooler

01:03than when the jacket is deflated. The temperature difference is actually massive. Like suddenly I

01:08feel hot in this quite cold room. So like Nike often does, this thing's initially being released

01:13for professional athletes and then it will trickle down for us mere mortals to buy. But I will almost

01:18definitely be doing that. Because to have one item of clothing that's going to take up almost zero space

01:24when it's deflated that can keep you at your perfect temperature through day and night is kind of like

01:28the dream thing to pack for a holiday. And then if you want to deflate it, well, that's almost immediate.

01:37So then we went to Nike's sports research lab for product two. Essentially 4,000 athletes a year come

01:43here to train and play sports. And while they do that, Nike is consensually spying on them. They're using the

01:49world's largest set of motion capture cameras combined with the world's largest set of force

01:53plates under the surface to essentially find out the stress points on the athlete's bodies so that

01:58Nike can build shoes that counter them. And there's some pretty cool outcomes from all this data. Like

02:02they realize that grip in the forward direction is really useful because it means your feet stay

02:06planted as you're running and you preserve your momentum. But also that too much grip as you're

02:10rotating is associated with injury, which is why Nike's newer cleats now have these V-shaped studs,

02:16which are specifically for grip when you're sprinting forward on the fronts of your feet,

02:19but then these rounded ones at the back, which can release more easily when you stop and you want

02:23to pivot. Or as part of this lab, they also take really detailed 3D scans of the athlete's feet.

02:29And by doing this enough times, they figured out the subtle ways that feet are different between

02:33gender and ethnicity, which is why when you go to Japan, for example, if you buy the same shoe that

02:38is technically the same size, then for a lot of models, that shoe will still actually have a slightly

02:44different shape to the same one in the US. But then the other finding is that some people would

02:50benefit from a shoe that propels you forward. So this is Nike's project Amplify, which they're

02:55calling the world's first powered footwear system. When it actually launches in most likely 2027,

03:00it will look like this. And so what I got to test is the latest working prototype, which looks

03:05a little simpler, let's say, but it is a super interesting glimpse into the potential future of footwear.

03:10So there's a few parts to this. There's the shoe, which importantly is actually a pretty great shoe

03:15without anything else added to it. I'm liking the fact there's no laces.

03:21Whoa, they're really foamy. So then that shoe connects upwards to this arm, which is what contains

03:27the motor and all the processing power. Yes, processing power in your shoes. And then at the very top is the

03:32cuff, which totally doesn't sound like something you would wear when you're on a watch list. Also,

03:37though, really satisfying to loosen and tighten. And then you just start walking or running. You

03:43take six to eight steps. And by the time you've done that, your shoes have used their processing

03:48power to figure out how you're walking, your stride, your gait, and then they start to lift your feet

03:53for you, giving you about a 20% increase in the total power of your legs. That's the last they saw of

04:00this sample. You kind of feel the pulling force at the back of your foot. So your heel lifts up like that,

04:05and then you take the rest of the step by yourself. There's also an app where you can specify whether

04:10you want to walk or run or how you want that to feel, but you don't actually need to use it. The

04:14shoes figure it out by themselves. So the moment you start running, it's initially heavier than usual.

04:20You can't run quite as fast. And then very quickly, you can run a lot faster. Now, there are some

04:25obvious questions. My first question when I look at that is, who is it for? It wouldn't be a fair gadget

04:29for an athlete to use. And then I actually like the idea when I go out to town that I'm just burning

04:34calories and I'm kind of doing a good thing for myself. When I think about who it's for, we build

04:38a marathon shoe today that returns more metabolic effort to you than 10 years ago. People don't run

04:44less because of that. It actually, I think unleashes the opposite. It's a fair point. I mean, the way I see

04:49it, I think it's going to be a long time before the average user is going to want to start charging their

04:53shoes every morning. But there are three scenarios in which I could actually see it being useful

04:58now. These things mean that you can put in normal amounts of effort, but get to your location 20%

05:03faster. So if that extra 20% speed would be the difference between you choosing to walk somewhere

05:08and you hopping in an Uber, then I guess it would be an investment into your health. And the pace

05:13increase is real. I kept finding myself just ahead of the group that I was walking with without really

05:18realizing it was happening because I was just walking. And interesting thing I've noticed,

05:23everyone around me is panting. I'm not out of breath. Oh, whoa. So I'd say it, it probably

05:31perfectly counters the incline, the pretty steep incline of this hill. So I'm walking up, but with

05:37the same amount of effort as if it was flat ground. And then third, I run. My mum walks the dog around

05:42the block. Maybe we could jog together. There's some things that you've probably never been able to do

05:47that could be interesting. Someone who couldn't usually keep up with you suddenly being able to.

05:51And then what I think is really clever here is the battery because it is custom designed so that it

05:57can just wrap around that cuff. That's super important because this is not a small battery.

06:01This is enough for 10 kilometers of powered walking or running. But by wrapping around your leg, it still

06:07keeps it, I would say, looking discreet while also not adding an obvious weight to one side, which might

06:13stop pulling you in one direction. So I found this product not mind blowing, since I have used a few

06:19similar exoskeleton-y things before, and they've been about as effective, but still impressive in

06:24that this is the most low profile, realistically usable everyday execution of the idea. Thankfully,

06:30there is a pair of shoes I tested that did blow me away. But before that, I got the chance to test

06:35product three, Nike's next gen sports clothing, which I was initially expecting to gloss over,

06:41but it's actually really interesting. So you might know that over the years,

06:44Nike has had a bunch of different lineups of clothing. They've had Dry Fit to keep athletes

06:49dry. They've had Therma Fit to keep athletes warm. Storm Fit to keep athletes protected.

06:54And so the new one is Aero Fit. And it's designed to fix a very specific problem. See,

07:00the world's getting hotter. Athletes are having to play physically demanding sports in often

07:04desert-like temperatures. So they're going to sweat a lot. The issue is, though,

07:09that the purpose of sweat is to cool your body down, but that that cooling is only happening

07:15if the sweat is specifically evaporating off your body, not soaking into your clothes first.

07:20Nike actually has these insanely impressive but also super gross lab simulations of all this stuff,

07:25including dummy models that produce artificial sweat as they walk, and even an exercise bike in

07:30a hot room that actually has a pool of real human sweat on the floor. They're actually measuring how much

07:36liquid comes off of athletes that use the room. Because the way they see it, every drop that hits

07:40the floor is a drop that isn't being evaporated off the skin and is therefore wasted. And the

07:45learnings from all of these very strange studies have been bottled together into Aero Fit. So it's

07:50a new set of materials. It's stitched together in a looser way to let more air pass through the gaps in

07:55the fabric. But the thing that I find so interesting about it is the company has looked at athletes

08:00playing each sport separately in their laps. They've realized that air travels in a different way

08:05around the athlete depending on which sport they're playing, and then they've tweaked the stitching

08:10accordingly for each of these sets of clothes to make sure that the maximum possible air is guided

08:15across the body to get that sweat absorption from the skin. So for running, for example, the vast

08:20majority of the air is coming in straight from the front. So this middle area here is where most of the

08:24air is going to be allowed through the fabric. And then these dense meshes keep the air inside the cloth

08:29so that it travels around the sides of your body until it reaches the back where it's then guided

08:34out. Kind of like an exhaust. With a sport like tennis, a lot of the air comes in from the sides.

08:38So that is where you find the larger perforations on the tennis top. And with weight training,

08:43your core is relatively still with much more of the motion happening in the upper half. So that's

08:47where the training tops are designed to have max air intake. Okay, I am aero fitted. It just feels like

08:54a shirt right now, but I'm going to try and sprint in a straight line backwards and forwards to see

08:57if I can notice the way the air moves around me. Does this actually work?

09:03Oh, yeah, actually a little bit chilly. Oh, God. It's a bit like running topless,

09:09or at least what I would imagine that feels like, which is quite surprising considering how opaque the

09:14material actually is. I think the average person doesn't think of jerseys as an ever evolving

09:19thing. You think surely by now we're making them for 100 years, then they're done. That's right. The

09:23numbers that we got from the NSRL is that the air permeability is 238% more than our legacy dry fit.

09:30And that's just the one that's being used now, the legacy one. Correct.

09:34Okay, so then we come to product four. I sat down, I was introduced to the Nike mind,

09:38my brain started flipping out of the possibilities of a mind control device I was going to get to test.

09:43And then I was handed a shoe. But here's the thing, it kind of is one. So as well as the traditional

09:51footwear departments that build shoes by looking mostly at your feet, Nike's also got this completely

09:56separate mind science department in the HQ, which has been working on this set of shoes by instead

10:02looking at your brain. And that journey has led them to these bumpy little things. So you've got the

10:07mind one, which is the slider version of this concept, and then the mind two, which is the sneaker version.

10:11And the best way that I can describe this to you is you see all these little orange bubbles at the

10:16bottom. These are nodes, there's 22 of them, and each is positioned kind of like with acupressure at

10:21specific points in your feet that they found trigger the biggest reaction from the brain. See, unlike the

10:26chassis of the shoe, which is firm, you can push these nodes in. And because there's only a very thin

10:32layer between the nodes and your feet, you can feel a sort of massaging effect every time you take a step.

10:38It kind of feels like I have a layer of bubble wrap beneath my feet. And as I raise and lower

10:43my heel, I can feel pop, pop, pop, pop, pop, pop, pop. But see, this isn't just acupressure. It's not

10:51just that you can push the nodes in, they can be pushed in any direction. And because your feet feel

10:56so connected to them, you can feel how they're being pushed, which is the weirdest thing because

11:01it means while you're wearing these shoes, you can feel the texture of the surface that you're on.

11:06It feels like the weirdest thing to say, but I can tell this is concrete.

11:10I tried them on a racing track, I tried them on AstroTurf, and you can actually feel the blades

11:15of grass. So I just found these addictive to wear. The massaging feeling, but also how being able to

11:20feel what you're walking on is quite grounding. And that makes complete sense with what Nike's trying to

11:26do. Because I mean, have you ever tried meditating? If you have, you'll know that the first thing they

11:31often tell you to do is to direct your attention to the sounds around you or focus on the surface

11:36you're sitting on. They do that because this kind of stuff brings your mind back to the present. And

11:41it kind of feels like these mind shoes are going for a very similar thing to force you to mentally lock

11:46in. They're primarily designed for athletes to wear in the changing rooms to make sure that they hit

11:51peak performance when they step onto the pitch. But I kind of like the idea of wearing them in my living

11:55room to make sure that I hit peak performance at, well, lunch. The only thing I would say is,

12:02I found the effect kind of underwhelming on the sliders. It's much better on the sneakers,

12:06I guess because they stay in contact with your foot more consistently. So fun fact,

12:10I'm actually writing this video from a little cafe in Oregon, like 10 minutes from Nike's HQ.

12:15Amazing croissants, but God, look at this. I look at the Wi-Fi networks around here. All I've got is

12:22Tribute Guest and Tribute Public. Either way, I don't exactly feel very safe on them. Plus,

12:27all of my accounts are like, what the hell are you doing on the other side of the world? So they're

12:30all consistently asking me to verify myself, which I don't really want to be doing on who knows what

12:36kind of Wi-Fi. Thankfully, though, Surfshark VPN, our sponsor, does actually know this. It's telling me

12:42this is an unsecure network. So I click this button. Surfshark is now going to route all of my traffic

12:47anonymously through the UK, which fixes both problems. It means that I can use this network,

12:51but with a lot more security. All my apps know that I haven't suddenly been hacked by some

12:55public tribute from the west coast of America. And I can also watch the Netflix shows I want

13:00without being harassed by the this content is not available in your region message.

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