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  • 9 hours ago
With the help of stars like Oprah, Apple CEO Tim Cook lifted the curtain on several new subscription products including Apple TV+ and Apple News+.
Transcript
00:00There has never been a moment quite like this one.
00:05In the words of Apple CEO Tim Cook, what a morning.
00:08Oprah, Steven Spielberg, Jennifer Aniston, Reese Witherspoon, and Steve Carell
00:12were just a few of the big Hollywood names to appear at Apple's biannual event on Monday,
00:17where the tech giant unveiled its plan for a new streaming video service known as Apple TV+.
00:23As part of the announcement, Apple rolled a star-studded video featuring the likes of Spielberg and Aniston,
00:28a.k.a. the storytellers behind Apple TV+.
00:31The best ideas that I've had have come to me when I have least expected them.
00:35They're always intruders, but they're welcome intruders.
00:39But that's not all. Then some of the biggest names in Hollywood appeared IRL to talk about the shows
00:44they've been working on for the tech giant.
00:46First up was Spielberg, producer of anthology Amazing Stories.
00:49Then came Aniston, Witherspoon, and Carell to discuss their drama The Morning Show,
00:53followed by Jason Momoa and Alfre Woodard of Sea, and Kumail Nanjiani of Little America.
00:59Then came Big Bird, as well as J.J. Abrams and Sara Bareilles,
01:02who performed the theme song for her new show, Little Voice.
01:05But no surprise, Apple saved the best for last.
01:08Oprah ended the event with an announcement of two new documentary series for Apple,
01:12and shared that she's also working on a new book club with the tech company.
01:16Apple TV+, will be available this fall in over 100 countries.
01:20However, there's no word on what the price point for the ad-free subscription service will be yet.
01:24As part of Apple's video efforts, the company also revealed a redesigned TV app
01:28and a new offering called Apple TV Channels.
01:31They will bundle programming from third-party entertainment companies like Showtime,
01:35Starz, HBO, and CBS All Access.
01:38The other big reveals of The Morning included plans for a new paid subscription news service called Apple News+.
01:44It is launching Monday as part of the existing Apple News application.
01:47It will cost $9.99 per month and include content from more than 300 magazines,
01:52spanning a range of topics.
01:53The tech giant also revealed its new Apple Arcade, a game subscription platform
01:57that will allow players to play over 100 new and exclusive games on their Apple device for a subscription fee.
02:03For much more from Monday's Apple event, head to THR.com.
02:06Until next time, for The Hollywood Reporter News, I'm Tiffany Taylor.
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