Intuit's $100 Million Deal With OpenAI To Bring AI Agents Across

Benzinga

Intuit signed a multiyear deal worth over $100 million to use OpenAI’s models across TurboTax, QuickBooks, Credit Karma, and Mailchimp. The partnership brings AI agents and ChatGPT-powered financial workflows to Intuit’s ecosystem, while OpenAI gains a major finance partner and platform momentum.

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00:00It's Benzinga, bringing Wall Street to Main Street.

00:02Intuit agreed to pay OpenAI over $100 million in a multi-year deal to use its large language

00:08models to strengthen Intuit's financial products, according to CNBC. Intuit will use OpenAI's

00:14technology within its Geno system to add advanced AI agents across TurboTax, QuickBooks, Credit

00:20Karma, and MailChimp. TurboTax users can connect their Intuit accounts to ChatGPT and complete

00:25tax or financial tasks securely, with ChatGPT guiding them without accessing underlying

00:31documents. Users can also authorize Intuit to pull data and deliver tailored results such

00:36as refund estimates, credit card recommendations, or real-time QuickBooks insights. OpenAI gains

00:42a major finance partner, new revenue, and momentum for its plan to turn ChatGPT into a platform,

00:48adding to deals with PayPal, Shopify, and Walmart. Intuit said user data will remain inside its

00:53ecosystem. Shares for Intuit rose 3% on Tuesday. For all things money, visit Benzinga.com.

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