00:00We just created what we believe is the best tasting peanut butter cup in the world and
00:04here's how we did it. Let's be real, Reese's has dominated this category for so long that
00:08some people think Reese's is the only peanut butter cup in the world. And when Feastable
00:12started to work on its peanut butter cup, I didn't want to just be a me too. I wanted to
00:15come up with something completely different. So we started from scratch and had to solve
00:19the two biggest problems that I could see with cups. First, the peanut butter. You see in most
00:23cups they use this clumpy thing that doesn't really taste like peanut butter because they're
00:27trying to save money. And I thought in our cups, why don't we just put real peanut butter
00:31straight from a jar inside? And that's what we did. Feastable's peanut butter cups have peanut
00:35butter that is the exact same as what you'd find in a jar. Real peanut butter. Which then created
00:39the next challenge, which is the shape. Because we're putting so much peanut butter, as you can
00:43see, a lot of it is peanut butter inside. We had to find a way to make it bigger so it could hold
00:46more. And after testing over 40 different molds, this is the shape we landed on. This dome-shaped
00:51peanut butter Feastable's cup. As you can see, this bad boy can hold a ton of peanut
00:57butter. It uses our high-quality Feastable's chocolate and it tastes amazing. If you watched
01:01this far, do me a favor. Go try the new Feastable's peanut butter cups. Then tell me if you think
01:05we did it better than the decades-old tradition of peanut butter cups in America. Peanut butter
01:09cups are now available at CVS locations nationwide. I can't wait for you to try them.
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