Skip to playerSkip to main content
  • 2 months ago
France’s Bordeaux region has long commanded respect for its coveted wine, but shifts in the global marketplace mean th | dG1fdEwzMjZXWkNQU1E
Transcript
00:00When I came here and they told me these are the best pieces of land, I thought, sure, but it's true, it's perfection.
00:21To make a great wine, it's not only a great terroir, a great chateau, but then it's the human factor, you know, you need love.
00:33It's more than a manufactured agricultural product, it's something closer to a miracle.
00:39The resilience of Bordeaux is quite amazing when you realize that this place has been able to survive revolutions, wars.
00:49Things can change in both directions.
00:56What we must protect is the wine.
01:09Right now, I think everyone has the wine fever.
01:15America used to be the biggest market in the world for these wines, and it's not anymore. The prices are just too high.
01:20No matter what, this is what I want. I want to bring it home.
01:24The auctioneer was going like $300,000, $500,000. Then suddenly, I just raised my payrolls at $1.5 million.
01:32Today, China's probably got around 600 US dollar billionaires. That's more than the US.
01:44If a dozen mainland Chinese decided to buy everything in the marketplace, very soon it only takes a few people to corner the entire market.
01:51Chinese investors, yes, scooping up estates and vineyards across Bordeaux.
01:58We haven't seen anything yet. We haven't even scratched the surface.
02:04We haven't even scratched the surface.
02:19You
Comments

Recommended