Kim Kardashian Is Richer Than Ever After New Skims Funding Round

Forbes

Kim Kardashian is richer than ever. On Wednesday, her apparel company Skims announced it has raised $225 million in new funding, pushing its valuation to $5 billion—and adding $200 million to Kardashian’s fortune.  Read the full story on Forbes: https://www.forbes.com/sites/chasewithorn/2025/11/12/kim-kardashian-is-richer-than-ever-after-new-skims-funding-round/  Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1  Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:  https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript  Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbes Forbes Video on Instagram: http://instagram.com/forbes More From Forbes:  http://forbes.com  Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.

Transcript

00:00Hi, everybody. I'm Brittany Lewis, a reporter here at Forbes. Joining me now is my colleague,

00:08Forbes senior editor, Chase Peterson-Withhorn. Chase, thanks so much for joining me.

00:13Yeah, thanks for having me.

00:15You were reporting that Kim Kardashian, who is already a billionaire, is now richer than ever.

00:20So to start off the conversation, how rich is she now and how is she getting even richer?

00:25Yeah, so she is worth $1.9 billion. The main source of her wealth is shapewear company Skims,

00:34and Skims just announced that it raised $225 million at a $5 billion valuation. So it's a

00:40$5 billion brand, and that translated to a $200 million day for Kim, who owns about a third of

00:46the company. So with that new investment round, she's richer than she's ever been.

00:51It's a good day to be Kim Kardashian, it seems, based on those numbers. But some of us,

00:57myself included, have been keeping up with the Kardashians for close to two decades now.

01:02So how much can she attribute her wealth to Skims versus her other business ventures like reality TV?

01:10Yeah. So she's basically, of course, always has been wealthy. Grew up wealthy, made a lot of money

01:17on the TV shows, had a lot of business ventures before Skims, still has a bunch of other business

01:22ventures. But the Kardashians and Jenners have tried all sorts of stuff. They've been trying to break

01:27into Skim care for a long time and do all sorts of stuff. So this is definitely the family's biggest

01:33hit. And it's definitely Kim's, the vast majority of her net worth is definitely going to be in Skims.

01:40So like I said, she owns around a third of the company. And I mean, it's the vast, vast majority of

01:45her wealth. I mean, let's talk about that a little more because the family, Kim included,

01:50has had their hand in a host of different businesses. Aside from reality TV, she worked

01:56on a mobile game, fragrance line, beauty line, amongst other things. But Skims is the one that

02:01really seems to have taken off into a league of its own. So can you run us through the history of

02:06the company and any highlights that you found interesting? You know, she co-founded this company

02:10in 2018 with a couple entrepreneurs, Emma Greed and this guy Jens Greed, who is the CEO now.

02:16And they really found an interesting, you know, niche, which is, you know, shapewear sort of with

02:22Kim's vibe, you know, and Kim's aesthetic. And, and so, you know, over the years, it's sort of been

02:27just this slow building, but sort of runaway success. It's definitely the most successful

02:33business of the Kardashian-Jenner family. And, you know, as she's sort of had to figure out,

02:41you know, she's had a couple of beauty businesses. She had KKW Beauty. She shut that down,

02:44turned that into Skin by Kim's, shut that down. She's sort of reformulated stuff a bunch of times

02:49and try to figure out what's right. And all while doing that, Skims has kind of just continued to be,

02:55you know, a success. And so they've been raising more and more money and at higher valuations.

02:59And to your point, you made earlier that this is Kim's vibe. I mean, it really seems

03:04like it is. It has a really cool vibe. There's smart partnerships, like with the Olympics,

03:09in their marketing campaigns. Those are also very strategic. They pick celebrities or athletes

03:14or pop stars that really meet the moment at exactly that moment. It seems to have paid off

03:19for them, obviously, now that the company is valued at $5 billion. Has Kim said exactly what she

03:25envisions the future of the company to be fresh off this really successful fundraising round?

03:31Yeah, you know, it's really interesting because they started out as a direct-to-consumer,

03:35you know, online-only brand. And then they've sort of moved into brick-and-mortar retail,

03:41you know, in building physical stores. And they've got 18 of them around the U.S.,

03:45a couple more in Mexico. And not just, you know, I mean, they build a big flagship in New York City,

03:51but, you know, they're, I think, in Minnesota, you know, all throughout the United States. And

03:55they're using this money that they raised to build even more brick-and-mortar stores. And so,

04:00at a time where, you know, all this talk for a long time now, you know, companies going online

04:05and getting rid of their stores, you know, they have this vision for, you know, doing a lot more

04:10brick-and-mortar. And so, they said that within a few years, they're hoping that it's predominantly

04:14a physical retail brand, which is pretty interesting.

04:16Multiple of the Kardashian and Jenners have made their way into the beauty sector. They're not

04:23new to this. But Skims is. And based on your reporting, it looks like they're expanding into

04:27this space. How so?

04:29Yeah, you know, there's a lot of celebrity interest in beauty brands. And it's interesting to see how

04:38much the Kardashian and Jenners have, you know, dabbled in it. And it's interesting to see how many

04:43of them are, you know, how many of these businesses have become successful and they've waxed and

04:49they've waned. And you can see it with Kylie Cosmetics, you know, that company that did very well from the

04:53beginning, sort of struggled, you know, and it's, you know, tried to build back. I think that, you know,

04:59you can see that Skims is moving. Skims, you know, acquired skin by Kim, you know, recently. And so,

05:05they're sort of moving into more skin care. And then you can see with, you know, some of the more recent

05:11drops that they're, you know, they're, they're definitely trying to expand beyond, you know, just

05:17shapewear and definitely into beauty, definitely into cosmetics. And then of course, also, they have

05:22this partnership with Nike, you know, where they're doing hoodies and they're doing dresses and all

05:26sort of like, you know, athletic wear for men and women.

05:29I think when you're looking at brands that are backed by celebrities, it's interesting to see just how

05:35involved the celebrity is, whether it's them just slapping their face and name on a product versus to

05:41someone being really involved into the day-to-day. Kim Kardashian's a co-founder and the chief creative

05:46officer of Skims. How hands-on is she? Yeah, I mean, you know, she calls it her day job. And I think

05:52that's probably true. You know, she talks about how she's super involved in, you know, all of the

05:56product, all of the design, and then also all of the marketing, which, you know, makes sense if you

06:01have a company, you know, where Kim Kardashian is involved. I think you probably want her in charge

06:07of chart for the marketing. Well, Chase, I appreciate the reporting. Thanks so much for

06:11joining me. Yeah, thanks for having me.

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