Netflix House Opens In Philadelphia—And Puts The City In The Frame

Benzinga

Netflix opened its first Netflix House in suburban Philadelphia, featuring immersive sets inspired by its biggest franchises. The attraction created hundreds of regional jobs, with new locations planned for Dallas and Las Vegas. Shares rose as the company expands its experiential strategy.

Transcript

00:00It's Benzinga, bringing Wall Street to Main Street.

00:02Netflix opened its first Netflix house on Wednesday in suburban Philadelphia,

00:06unveiling a large indoor attraction in King of Prussia with immersive photo-ready sets,

00:11according to Benzinga. Visitors move through large-scale installations inspired by Stranger

00:15Things, Wednesday, One Piece, entering through a red envelope door that nods to the company's

00:20DVD era. The streaming giant's chief marketing officer said Philadelphia is an ideal location

00:25for the first Netflix house. It's the city's creativity, heart, and strong sense of community.

00:31Philadelphia's site created hundreds of regional jobs and supports nearly 300 permanent roles,

00:36with Netflix set to open a Dallas location on December 11th and a Las Vegas site in 2027.

00:42Shares gained 1.7% on Wednesday and are up more than 39% over the past year.

00:46For all things money, visit Benzinga.com.

Category

Transcript

Be the first to comment

Recommended