Audi unveil livery concept for 2026 F1 debut! | Formula 1 - video Dailymotion

Watch Audi unveil livery concept for 2026 F1 debut! | Formula 1 - beinsports-hk on Dailymotion

Transcript

00:00One, two, three, four, four, five, six, seven, eight, nine, nine, ten.

00:30One, two, three, four, five, six, seven, ten.

01:00One, two, three, four, five, six, seven, ten.

01:29One, two, three, four, five, six, seven, ten.

01:59One, two, three, four, five, six, seven, ten.

02:29One, two, three, four, five, six, seven, ten.

02:59One, two, three, four, five, six, seven, ten.

03:29One, two, three, four, five, six, seven, ten.

03:31One, two, three, four, five, six, seven.

03:35Yeah, with our entry into Formula

04:05One, we are taking the next big step in Audi's realignment. The entry into Formula One gives

04:12us a huge opportunity as a brand on a global scale. Formula One is the most popular sports

04:21platform worldwide, especially with younger and female audience. And we will use the opportunity

04:30to address new customers in our key markets, Europe, US and China. It is a perfect timing

04:39to enter Formula One. The new regulations give a level playing field for all teams and so

04:47it's optimal to enter now. When I took over as CEO of Audi two years ago, we had a deeper

04:56look into the Formula One project and we decided to take an even bolder approach. We realigned

05:04the project and optimized the setup. And with Mattia Bienotto and Jonathan Wheatley, we have

05:11the perfect management team. And with Nico Hülkenberg and Gabriel Bortoletto, a perfect driver team.

05:19And so we are very optimistic. So with the right team, the right partners, the right timing,

05:25we have the perfect setup to attract new fans.

05:29Audi's Formula One identity is a powerful expression of our new design philosophy. It's not just

05:37the car. It's about creating a visual language that reflects our four design principles. Clarity,

05:45technicality, intelligence and emotion, both on the grid and off the grid. We want to have the most

05:54striking car on the track and the R26 concept is a preview of that ambition. And we wanted to combine

06:04with the geometric purity, technical and sophisticated elements with like a titanium palette, the texture

06:14of carbon fiber and then a new vibrant Audi red.