Starbucks Union Strikes Hit Red Cup Day Amid CEO Brian Niccol’s $500M Turnaround Plan

Benzinga

Starbucks baristas in at least 25 U.S. cities plan to strike on Red Cup Day, demanding better pay and staffing. The protest targets new company policies amid CEO Brian Niccol’s $500 million turnaround plan to revive sales and improve operations.

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00:00It's Benzinga, bringing Wall Street to Main Street.

00:03Starbucks faces renewed labor unrest as unionized baristas at stores in at least 25 U.S. cities plan to strike Thursday,

00:10coinciding with the company's Red Cup Day sales event.

00:13According to the BBC organized by Starbucks Workers United, the walkout demands higher pay and increased staffing.

00:19Saying new back-to-Starbucks turnaround policies have worsened workloads,

00:23CEO Brian Neal, who joined last year after leading turnarounds at Chipotle and Taco Bell,

00:27has launched a $500 million plan to boost staffing and training while reviving the brand's coffeehouse appeal.

00:35Global same-store sales rose 1% last quarter, though U.S. sales were flat.

00:40Starbucks says the strike will not disrupt most of its 10,000 U.S. stores.

00:44For all things money, visit Benzinga.com.

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