00:00Spirit Christmas might sound like the next big thing in holiday retail, but whether it'll unwrap its potential or get left out in the cold is still up for debate.
00:08The company behind Spirit Halloween is betting that its pop-up model can work just as well for Christmas.
00:13After testing the idea last year with just eight stores, Spirit Christmas is expanding to nearly 30 locations across 12 states.
00:20The first opened in mid-October, and all are expected to be running by mid-November.
00:24It's built on the same formula that made Spirit Halloween a billion-dollar success.
00:28Short-term leases in vacant storefronts, limited-time urgency, and a highly-themed shopping experience.
00:34And for many people, visiting Spirit stores has become part of the holiday tradition itself.
00:39But marketing experts say it's still too early to tell if Spirit Christmas can reach the same level of cultural relevance as its predecessor.
00:46While Spirit Halloween thrives on spectacle and memes, Christmas already dominates retail spaces nationwide,
00:52meaning the pop-up-based company might have a tougher time standing out.
00:56But for now, it's an experiment, one that could either redefine seasonal shopping or fade out as a holiday novelty.
01:02So what do you think?
01:03Is Spirit Christmas the next seasonal phenomenon, or is it just an interesting test to see how far this holiday brand can stretch?
01:09Let us know in the comments and follow us here for more.
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