- 5 giờ trước
Secrets of Supercheap Shopping - Season 1 Episode 3
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Vui nhộnPhụ đề
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05:33Rồi đẹp đấy, Mark!
05:35Nói chỉ cần những tràt này với máy này vào made sách rất về đối đời.
05:40Nói nó có lâu như thế này với luck hành sách của máy yu cây,
05:44vì người sống rất là nha vì có thể thiết foren các quyền em.
05:47Nóiоля, đây nhỉ, thật ra một cái tài năng lý,
05:50vì nó có thể thực hiện tính nó không giống h coz değil một kế hình sách.
05:54Nói rằng bởi vì bởi nó có 7 năm giống của máy yu cây.
05:59Nói được không chỉ việc bằng cách tính gồm gì đó.
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08:40Can I put a smile on someone's face?
08:42I think that, that's a thrill for me
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10:46So all in all, if you're spending £100 with us right now
10:50You're hovering around £68, £69 saving
10:54That's your spaving for today, your spending and your saving
10:57But even at bargain basement prices
11:01Some customers aren't always happy with what they get
11:04So Zara has been brought in to Oversea Returns
11:09And she's heading up her very own department of one
11:11Hi there, my name's Zara
11:14I'm giving you a call from Discount Dragon
11:16You recently made an order with us
11:18I'm just making sure you get what you want
11:21You're part of the bargain
11:22And then we make sure we're doing our job
11:24No worries, thank you, take care, bye bye
11:27Here we go, positive outcome
11:28But customer satisfaction isn't Zara's only motivation
11:33Yeah, please, and then just let me know
11:35I've got this job because I've got responsibilities now
11:39I'm in my motherhood era
11:41I'm a bunny mummy
11:42This is Brambo
11:47And then that's Elvis
11:51She's a female called Elvis
11:55Because she's got a quiff
11:57Oh, lovely hair
11:59See what I did there?
12:01On the factory floor, Wayne's checking out the latest stock
12:04And deciding what might tempt customers to part with their pennies
12:08In this week's spaving promotion
12:09Ah, right, half, what?
12:11Ah, right
12:12Right, all right, no worries
12:14The spending get at £40
12:16Generally does the best for us
12:18And now what we've also started doing is layering on another one at £75
12:21So spend your £40, get the beauty bundle
12:24Whatever it may be on offer that day
12:26And setting thresholds like this is known as anchoring
12:29Because given the option we feel anchored to spend £50 to save a tenner
12:34Be a waste of money not to, eh?
12:36Keep going, keep going, keep filling up your basket
12:39Get to the £75 and you'll then hit the next freebie
12:42Just keep on going, basically
12:44The more you spend, the more we'll give you
12:46We might be sick of seeing Easter eggs in January
12:51Halloween spooks in June
12:53And Christmas biscuits in August
12:54But Wayne's team buy and sell seasonal goods all year round
12:58To save their customers money
13:00Ironically, we're in the middle of summer
13:02It's a festive mixed pack
13:05And you might say, well, will people buy Christmas beer in the summer?
13:08Let me tell you, yes, they do
13:09You can see here, there's really only one heavily featured Christmas item
13:14But what would happen to this if we weren't buying it?
13:17Well, I think there's a high chance it's getting poured down a sink, basically
13:21I believe they are earmarked to go on a spend and get in the next few days
13:25And I would expect that once that comes and goes, these are all gone
13:29But if shoppers don't go for it
13:31Wayne could be stuck with a warehouse full of unwanted Christmas cheer
13:35Coming up
13:39The daddy of discount is branching out
13:42I still get a buzz out of seeing this new store operation
13:46And in my lifetime, I've probably opened at least 400 stores
13:50Wayne's wish list of boozy bargains
13:53We've got vodka one, vodka two
13:55And then on the bench, we've got the Prosecco
13:58So only alcohol
13:59Yep
13:59And the cup price king shares his secrets of the super cheap
14:05Keep it simple
14:06Keep it so that the customer gets it
14:08Keep it so the customer can understand
14:09And they know what they're going to get for their money
14:11Keep it simple stupid
14:12Across the nation, baskets are getting smaller
14:23But shopping bills bigger
14:25Just astronomical, honest to God
14:28It's going up every week
14:30You go in, prices are changing all the time
14:33It's just getting to a point where you can't afford half the stuff
14:36The traditional multiple retailers are quite expensive
14:39So if you shop around, you can save quite a lot of money
14:42Opening at a rate of roughly 19 stores per year since they launched in 2019
14:53One beyond have become the UK's fastest growing retailer of their kind
14:58And over at their Barnsley warehouse
15:01Preparations are in full swing for the launch of their latest branch in Bellevale near Liverpool
15:07All what you see here is going to a shop
15:10One shop
15:10And it gets put in a row
15:12Ready to go
15:13But no shop is profitable without customers
15:17So local printer Neil Ebbage
15:28Are we filming now?
15:30Yeah
15:30Are we?
15:32Is helping create a buzz with some in-store collateral
15:35That's fires to you and me
15:39So this will make an A3 sheet
15:41And then once it goes up to the folder
15:43It'll fold it in half into an A4 sheet
15:44If you saw it, you'd think, oh yeah, it's quite nice is that
15:47Instead of like a dull colour, flat colour
15:49Do you know, because that's quite a distinctive blue
15:51And it's got a bright yellow
15:53So it stands out, it punches out, I want you
15:55So quite glossy, quite bright
15:57And it just draws attention
15:59And there's a paddling pool up that page
16:01£9.99
16:0228 degrees
16:04Bargain
16:05Unfortunately, we've got no spike band on
16:07So I don't know how you're going to film them up
16:09And whilst he cracks on with spreading the word
16:13One A3 sheet at a time
16:14Chairman Chris Edwards is overseeing the new shop fitting plans
16:19At his 250,000 square foot distribution centre
16:23Just had leaflets, guys
16:25New store opening
16:27Hot off the press
16:29The new marketing materials have arrived
16:32This is just one of the leaflets that we do
16:34For every new shop
16:36And this is one that's happening in Belleville
16:39Near Liverpool
16:40And what we've got is just a very broad section of what we sell
16:44A lot of stuff is just for a pound
16:47And we hand these out in the shopping centre where the store is
16:51And very rarely do we ever not open a store with a queue
16:54You know, people are curious because of the kind of store that it is
16:58Which is a mixed bag
16:59And the hope is that by tempting customers in with discount deals
17:03Their average basket spend will increase
17:06Which helps cover the costs of their cheaper items
17:08A lot of this on this leaflet
17:10A lot of it is food and sweets
17:12But we do, obviously, that's only a small proportion
17:15And while they're in there buying this stock
17:17They're in there buying a charger or batteries
17:21Or all the other stuff we sell
17:23So it's all just part of what we do
17:25I still get a buzz out of seeing this new store operation
17:29And what we've done
17:30And in my lifetime I've probably opened at least 400 stores
17:35Maybe nearly 500 stores
17:36But it's still seen
17:38When you see the new leaflet
17:39You see the date on it
17:40And you're here again
17:41You're still doing it
17:42It stops you getting bored
17:43Supply chain coordinator Philippa
17:47Has been charged with sorting the FFE
17:49That's fixtures, fittings and equipment
17:52Hiya
17:53You alright?
17:54Just looking for stock
17:55Has any stock been picked for Belleville here, yeah?
17:58This is all your POS bits
18:00So your till rolls and stuff like that
18:02Edders
18:03Just everything you need for the shop
18:05That's not the sellable bit
18:08So some of this is your shopping baskets
18:10Your shelving
18:11Then the delivery of the stock starts
18:13And they probably will need about
18:15Five or six deliveries
18:17To fill a shop up
18:19I think this is going out on Tuesday
18:20So later this week
18:21This will all get moved on to dispatch
18:23Ready to go onto a wagon
18:24Straight down to Belleville
18:26In the main we can take the keys of a shop
18:28Get it shop fit
18:29Get it filled up with stock
18:30And opening within somewhere between two and three weeks
18:33And with hundreds of shops under his belt
18:36The process of opening shops is easy peasy
18:40It's just an event
18:41We just get on with it
18:43And it happens
18:44And I'm good to say
18:46I'm on the outside looking in
18:47And say oh it just happens
18:48People like this
18:50Work their heart out to make it happen
18:52And Philippa's not the only one working her heart out
18:58Back in Wigan
19:00Wayne's crunching the numbers
19:02And working out which products
19:04They can afford to feature
19:05In this week's spaving promotion
19:07Obviously when you're giving an item away for free
19:12You know there's a cost involved out to the business
19:15We don't get these items for free
19:17We buy them in the same way that we buy any item on the website
19:20We'll have a planning meeting which I'm going to have shortly
19:22And let's get the next seven days plan together
19:25And whilst he's preparing for his meeting
19:29Rookie Sarah is still finding a way round the cavernous 40,000 foot warehouse
19:34And it's stacked to the rafters with bargain bounty
19:37This is all the stock
19:42All the pickers, the packers
19:43I've done like stock taking and stuff
19:45But I've never worked on this scale
19:47Yeah it seems absolutely massive to me
19:51There's just pallets and pallets
19:54Of items and products and everything
19:57Known as mass procurement
20:00The huge variety of stock
20:01Sometimes tempts the staff
20:03As well as the customers
20:05I mean I do want to try
20:06That new mayonnaise that I've just seen
20:07Monster munch
20:09I'd like to try that
20:11There might be a huge warehouse to choose from
20:14But for Wayne and Tom
20:16Deciding which items to promote in their spaving deal
20:19Takes careful consideration
20:21Right I just wanted to see the
20:23Plan for the spend and gets this week
20:26Obviously we need one at 40 quid
20:28And then 75 to 100
20:31Because the whisky did really well at 100
20:32Didn't it?
20:33Yeah
20:33Higher end spaving products create the free effect
20:37And feel like a bargain that's too good to miss
20:40But if the freebie doesn't land with the punters
20:43All the planning and marketing is wasted manpower
20:47We discussed on the call this morning the marmalade vodka
20:49Yeah worth a go
20:51Yeah we've got the marmalade vodka
20:52I don't know what else we've got
20:55It's the high end it's so hard to fill
20:57You've got that vodka there
20:59Yeah that's a good one
21:00My only concern is that when it's two vodkas
21:04If it fails do you want to put another vodka in there
21:07Knowing that the first one failed
21:09We've still got the Prosecco in
21:11They're on the subs bench
21:13Are they warming up?
21:16The Prosecco's been warming up for a couple of weeks now
21:18Warm fizz?
21:19Oh that'll never catch on Wayne
21:21Just can't get a game can I?
21:23I know yeah he's trying his hardest
21:24I'd go with the marmalade vodka
21:27If that flops I'd bring that off the bench
21:29Before the other vodka
21:30That's a £75 threshold
21:31Yeah
21:32Just to wrap it all up and sum it up
21:34We've got vodka one, vodka two
21:36Then on the bench we've got the Prosecco
21:39So only alcohol for now
21:41I think with that plan
21:42With the stock levels as well
21:43That should cover us for the rest of the week
21:44You might want to add some paracetamol to that list
21:48Meanwhile in Stockport
21:53Rogers have a totally different approach to Discount Dragon
21:56Instead of marketing and sexifying goods online
22:00Their warehouse is open to buyers
22:02Who can come and grab what they want
22:04But this is not your usual supermarket shopping experience
22:08We're no fancy shelving
22:10We're no big signs
22:11There's no frills of us
22:12It's literally left on the pallet
22:13Products are actually made to sit in warehouses
22:16For quite a long, long time
22:18That's why we can manage to keep it cheap
22:20Keep it simple
22:21And also still pay the overheads
22:23We have no music playing
22:25Because we don't want to pay for an expensive PRS licence
22:27Keeping costs low is music to my ears
22:31Well, not in this case
22:33We don't have any heating
22:34So in the winter you need to wear your coat
22:36But the good thing is
22:36The drinks are chilled for free
22:38And obviously in the summer
22:39It can be quite warm in here
22:40We don't have air conditioning
22:41Here, presentation is more gritty than glossy
22:45So there's efficiencies in everything we do
22:47Because if you had to put this out on the shelf
22:49You're going to be taking this out
22:51You're going to be paying a member of staff
22:52To shelf stack this
22:53We don't bother with any of that
22:54We literally push the product into place
22:56And this SRP
22:58That shelf-ready packaging to you and me
23:00Offers a cheap and cheerful way to present their wares
23:03We take out a couple
23:04So the customer can see what they're having
23:06And it's as quick as
23:07Setting the product out
23:08Showing you what you've got
23:09And then we move on
23:10By keeping outgoings low
23:12His back-to-basics approach
23:14Helps keep prices low
23:16See these milkshakes for the kids
23:17They're a bargain
23:18Yeah, we've got cupboards full of it
23:20Kids come round
23:20We don't give them a milkshake
23:22We give them a bag of it
23:22Take it home and do it yourself
23:24Keep it simple
23:26Keep it so that the customer gets it
23:28Keep it so the customer can understand
23:30And they know what they're going to get for their money
23:31Keep it simple stupid
23:33Simple as that
23:34And whilst customers appreciate the simple approach
23:38His competitors have got different ideas
23:41I don't think we're necessarily liked in the wholesale industry
23:44Because we're not like other wholesalers
23:46In respect that we don't need to know anything about our customer
23:49We're not asking them to be a member
23:50We're not asking them to shop at certain times
23:52And you know, with us, the price you see is the price you pay
23:54All I want to know is
23:55You come in and you've got a means of payment
23:57And that's all I require
23:59By tearing up the rule books
24:01Mark is able to compete with the supermarkets
24:03Whilst others have failed
24:05Have I broken the mould?
24:07Well, if I have
24:08I don't know whether that makes me a genius
24:09I don't know
24:10I don't get it
24:10But personally, it works for us
24:12It works for our customers
24:13And that's what it's about
24:14We're open, of course, seven days a week
24:17We will see you soon at Rogers Hotel
24:18So come down and see us
24:19Thank you guys for watching
24:20Coming up
24:24We get the gleaners in
24:26It's a way to use surplus product
24:29It would go to waste otherwise
24:31Niall hits a snag
24:32Trialling the latest tech
24:34I've just noticed
24:35It says Marmal
24:37Marmalade
24:38Oromet
24:40Got to keep an eye on the wording really
24:42AI can mess it up a little bit
24:43And Chris reflects over his decades of discount dealing
24:48And I came across this picture
24:51That's the original market stall where it all started
24:56Getting your five a day from the big name supermarkets doesn't come cheap
25:06With the average Brit spending over £400 a year on fruit and veg
25:11All the prices are going up
25:13A tin of sweet corn is £2
25:15And you could use to be able to get that for £60
25:18The price of the supermarket vegetables is too high
25:22You're trying to encourage them to be healthy but you're making it a little bit inaccessible
25:25The price of them is slowly increasing
25:28And these are stuff that we need to eat to be healthy and to have balanced diets
25:33But we can't
25:34One solution growing in popularity is gleaning
25:43And clubs are springing up across the country
25:49Which help connect people like me and you
25:52With farmers like Chris Molyneux
25:54It must be at least 10 years we've been gleaning now
25:56It just helps everybody
25:57He'll let you have his surplus crops for free
26:02As long as you're happy to get down and dirty and pick it yourself
26:05It's a way to use surplus products
26:08It would go to waste otherwise
26:09Jay Godden is the coordinator of a gleaning club in Lancaster
26:17So we've seen demand kind of been steadily increasing since 2021 really
26:22We're not a food bank
26:24We run a membership model
26:25So people pay a weekly fee to access what we do
26:28But it's cheaper than the supermarket
26:30The idea is that a lot of the kale that we've got here
26:35Is not going to be harvested
26:37There's too much of it
26:39So we bring some volunteers in
26:40We pick as much as we can
26:42And then we redistribute that into the community
26:44He organises teams of volunteers to collect kale
26:49Both for themselves and their fellow members
26:51We'll be going for this curly kale
26:57We can be pretty picky about what we're getting
26:59Obviously we've got like a whole acre here
27:02And we're not going to be picking all of that
27:04So something that sort of size is probably fine at the small end
27:07Maybe that kind of at the larger end
27:10Okay fab, let's do it
27:12It's estimated that over a million tonnes of fruit and veg is wasted each year on UK farms
27:22I think there's about an acre and a half here we've had to leave
27:24Which isn't so bad to really consider
27:26So we've had some decent weather now
27:28And we've got loads of crops
27:30And so it's the
27:32So you have to plan assuming that the weather's going to be bad
27:35Because you still need to be making a living even if it's a bad year, don't you?
27:38So then if the weather's good
27:40You just don't know
27:40You just don't know
27:41You can get 50 cent more
27:43Or 50 cent less
27:44Or just nothing
27:45I mean last year we didn't have a crop
27:47So you make sure you've got enough to cover yourself
27:49And of course it's guaranteed nature's going to go
27:51Do you know what?
27:51We're going to have loads this year
27:52Which is where you guys come in
27:54Yeah, well we appreciate it
27:55Yeah
27:55For volunteers like Kath
28:00Going field to fork isn't just about filling her plate
28:03I love coming for the gleans
28:05Because it's fun to be outside and doing something useful
28:08And there are a lot of people who don't have access to good quality food
28:11For various reasons
28:12Despite today's kale force winds
28:16The volunteers have been outstanding in their fields
28:20It's been a really good day today
28:22We've already got about 30 or so crates like this
28:2530, 40
28:26But the sun's out
28:27So we're going to have our sandwiches
28:28And then back to it
28:30Finish filling up the van
28:31Whilst Chris's kale was fresh from the field
28:38Back at Buck's Mill
28:40It's freebies of a different kind on offer
28:43AI novice Niall has been charged
28:46With designing the online promo
28:48So I'm just doing a vodka marmalade promotion
28:52So this is going on the free on us
28:54When you spend 85
28:55They might have 200,000 website visitors a month
29:00But it's all about the purchase
29:02Not the ponder
29:03So it's down to the marketing team
29:05To make those click rate conversions
29:07Create an image
29:10Similar to this please
29:12Similar to this please
29:14Always use your manners with AI
29:15Because you don't know when it's going to come back and get you
29:18Looks like out of Madam T-Shards
29:20Have it on a white background
29:23See what I like
29:26Look
29:26The detail
29:27The water
29:28Oh yeah
29:28Yeah see
29:29The liquid's actually on an angle
29:30Yours isn't
29:31Yeah
29:31And the hand
29:33Might have got me though
29:34Might have got me
29:35I've just noticed
29:36It says
29:37I'm not even going to try and say this
29:38Marmal
29:40Marmalade
29:41Or a met
29:42And AI blunders like this
29:44Known as a model drift
29:46Can quickly turn designs into disasters
29:49So
29:49Gotta keep an eye on the wording really
29:51AI can mess it up a little bit
29:53Easy's better
29:55Rachel
29:55Come on
29:56Get involved
29:57What we're thinking
29:59Left
29:59Me
30:00Right
30:01AI
30:01I actually think the first one
30:04This one
30:05The left one
30:05That hand does not look real
30:06No
30:07No that's the problem with AI
30:08It's
30:09It's lacking in the real hand
30:11I'm happy
30:13I'm happy yeah
30:14I'm going to go with mine
30:15Looks like brains have beat bites
30:18In this round of man versus machine
30:20Whilst Niall is relying on AI to get product out the door
30:28Over in Liverpool
30:29One beyond
30:30Accounting on customers coming through theirs
30:33They've been popping up on our high streets and retail parks since 2019
30:37I'm doing well
30:39We only came in here for one thing
30:40And we end up with half the shop
30:42And whilst most retailers are closing their physical stores
30:48Chairman Chris Edwards is expanding
30:50Opening about two new shops a month
30:53We've got 100 and odd shops now
30:57And we're just making the decision
30:59Should we go forward with more shops
31:00Or should we stay where we are
31:02Or should we pack it in
31:03And my boat was we'll carry an opening shop
31:08That's the only thing I know
31:09I haven't had no plan to retire
31:11I couldn't think of anything worse
31:13You've got to keep the brain cells working
31:16Otherwise you'd get all too quick
31:18He's been brought up around his family's market stall since he was eight
31:22It's safe to say discount dealing is in his blood
31:25That's the original market stall where it all started
31:30Chris's discount
31:31I'm very proud of that name
31:32He looks a bit ragged
31:33I mean a lot of stuff on there which you can't really make out
31:36Is still in our shops to this day
31:38The sellotape, 13 amp plugs, buckets, bowls, umbrellas
31:42Double adapters, kettles
31:44And bear in mind that was probably the early 70s
31:48We're still selling the same bloody stock
31:50That's how much imagination we haven't got
31:52Whilst Chris reminisces about the past
31:5560 miles down the road in Liverpool
31:59It's all about the future
32:00As Chris's latest store is just hours away from opening
32:04You want to just concentrate on tidying all this stationery up for me
32:08All the way down for us if you would
32:09Just make sure it's all as it was
32:12All the way down, yeah
32:13They've only had two weeks to make sure the store's customer ready
32:17Chris's come in
32:19So yeah, it's a bit of a pressure
32:21But it's one unwelcoming
32:22With everything to consider
32:26From merchandising to staff badges
32:28Retail rollout is a massive job
32:31Right, unfortunately this is our office
32:34It's not the best, but hey ho
32:37At the back of the house
32:39Assistant Manager Jackie has been charged
32:42With training the 15 new starters
32:44Has everyone got one?
32:45Got an induction pad?
32:46Before we get started
32:48I want to say welcome to One Beyond
32:51Absolute brilliant company to work for
32:54Somebody's after a pay rise
32:56Do more till training now?
32:58Is that what you're waiting for? Yeah, okay
32:59It's all hands on deck
33:02Known as snagging in retail
33:04There's no room for hiccups
33:06The smoother the prep
33:07The slicker the launch
33:09We've got more till training going on
33:11And then we've got more inductions being done downstairs
33:13So by 10 o'clock we'll be absolutely ready
33:15And with Chris arriving any second
33:20And scarcely any customers outside
33:22Kev's feeling the heat
33:24It's only early though, isn't it?
33:25School hold it
33:26Where's everybody else?
33:29Call the girl
33:30Just run downstairs in the canteen
33:33All the toilets
33:33Are the till coats working, yes?
33:36I don't know, to be honest
33:37That's what I need
33:39There's a few people here now
33:4112 o'clock will be round
33:44Yeah, it will
33:45With the kids being on holiday
33:46There's a lot of families in the area, isn't there?
33:48So everyone's going to sort of be up later
33:50And then they'll come out shopping in the afternoon
33:52So it will be a slow burner
33:53But it'll be busy in the afternoon
33:54Yeah, it will be, definitely
33:55You don't sound too confident about that, Kev
33:58Coming up
34:02The troops arrive with a special delivery
34:05Hail for everyone
34:06The chief
34:09Niall puts AI to the ultimate test
34:13Bit of a tan
34:14Just make him overall better
34:19And nerves are running high
34:23At the Liverpool launch day
34:25Yeah, we're all ready to go
34:26Look at it
34:26So, fingers crossed
34:28Look, you're going to be busy today, I hope
34:30It's been a 40-mile trip
34:44For the kale that's been foraged
34:46By the lean, mean gleaning machines
34:48On the Molyneux farm
34:49Now, it's finally arrived
34:52At the Lancaster Larder Food Club
34:54We're currently setting up tables
34:57So that our members can all sit together
34:59We like to make it an informal place
35:02And we provide cheap, accessible, healthy food
35:06For members of our local community
35:09Managed by mighty matriarch Catherine
35:12It's one of several food clubs across North Lancashire
35:15I have muscles packed by the end of tonight
35:17With up to 70 people expected through the door
35:20She relies on her army of volunteers
35:23Maureen
35:24Boz
35:25It's not usually me just doing all of this
35:27Teresa
35:28Boz, can I have a couple of empty green trays, please?
35:31So, what's on the menu today?
35:35Kale for everyone
35:37This week we have kale, which has been gleaned
35:41We also have mushrooms and peppers
35:43Potatoes
35:44Lots of things that will make good, healthy food
35:46The kale that we have is much better valued than supermarkets
35:49Because here, people take exactly what they need
35:52It's often wonky
35:53But it's always fabulous and fresh
35:56Thanks to Jay and his glean team
35:59The food club never quite know what fresh produce will arrive next
36:03Every week it changes
36:04So when the food comes in
36:05Everybody has no idea what they're going to get
36:08So it's always a really big surprise
36:10We have fresh tomatoes
36:11We have celery
36:13The club collects surplus food from local food businesses
36:17Such as supermarkets, food manufacturers and wholesalers
36:21Just all sorts of things
36:22It's different every week
36:24And a pick and mix of ingredients results in some inventive outcomes
36:29We share recipes between each other
36:31Lots of people come up with lots of ideas
36:33Including chocolate avocado cake
36:36Which went down quite well
36:37Not a good use of avocados
36:40Yes
36:40You'll pay for this week
36:42The centre operates on a membership basis
36:45And all for a bargain price of a fiver a week
36:49It's much expensive for me in the supermarket
36:54But here, everything is very cheap
36:57The value we get for our money is absolutely ridiculous, to be honest
37:01I mean, it's enough for me to live on for the week
37:04Which is just amazing
37:05And if you fancy getting involved
37:08Organisations like Family Action coordinate food clubs across the country
37:12But it's not just a bargain members come for
37:15You like to socialise with everybody
37:18You can get a cup of tea and a piece of cake and sit and talk
37:23We'll start calling people up so they can come and choose from what we have got this evening
37:31Would you like some kale?
37:32Yes, please
37:33I am getting so much food for £5
37:37That would get me two or three items in a supermarket
37:40I have this shopping trolley and I go home with it full
37:43And whilst Jay's fresh kale is delighting some
37:46Ah, perfect
37:48Thank you very much
37:49Others might need more convincing
37:51I've never had kale
37:53Ever
37:53Well, yeah, I've been told to try it
37:56And whilst Jay and co are a not-for-profit enterprise
38:0440 miles up the road in Wigan
38:06Booming business Discount Dragon are analysing theirs
38:10Yeah, yeah
38:11MD Wayne is nervously eyeing up the figures
38:14And working out whether his gamble on using marmalade vodka as the giveaway has paid off
38:19I don't think it was our worst performing one
38:21Considering it was so niche
38:22It just kind of performed right down the middle
38:25And maybe the wrong time of year for that
38:27You know, that could be more festive
38:29The orange thing
38:30So we brought the marmalade vodka in at the £85 threshold
38:37So we took whisky off and we brought marmalade vodka in
38:40And we saw on the 8th of July when we brought it in
38:43That our average orders over £100 were 4.5%
38:48And compared to our average orders over £100 with the whisky which was 8%
38:52So we quickly took the marmalade vodka off and put the whisky back on
38:55Because we found it was much more effective
38:56Not a wasted exercise
38:58If we were continuing with the spending gets, I don't think that would feature again
39:01You know, we're putting our necks on the line, giving away a high-cost item
39:06We're respecting the item, but I don't think the item showed us any respect
39:09But, you know, it didn't say, I'm going to go out there and get you these orders
39:12Looks like buyers weren't feeling fruity this week
39:15Next door, this mischief in the air
39:22If I really wanted to, I could sexify Wayne
39:26That's how good this software is
39:27Not that it would take much work, obviously
39:30I'd obviously have him looking his best on a vacation
39:34On a nice tropical beach somewhere
39:36Oh, speak of the devil
39:39Talking about sexifying you, Wayne
39:41Sarah thinks you'd look good on a beach
39:43Looks like Niall is running with this
39:46The chief
39:47Right
39:49Back in five
39:51Better be good
39:54Trying to sexify Wayne
39:56Like, what exactly do you want it to do?
39:58Give him
39:59A good
40:01Hairline
40:03And a moustache, yeah
40:05Without showing pecs
40:07Pecs
40:07Bit of a tan
40:09Just make him overall better than what he is today
40:17Please
40:18The suspense is killing me
40:25You and me both
40:26Must be internet
40:30Must be an hard job for it
40:32Brilliant
40:41What's up?
40:44Have you checked your what's up?
40:45No
40:45Please be on the law
40:47Are you happy with that, yeah?
40:52Are you happy with it?
40:54So it's actually me
40:55Magic
40:56Well, I've got a tash
40:57I know
40:58That's it
40:58Handlebar
40:59You should eat it
41:00It works, doesn't it?
41:01Yeah, yeah
41:01Get a wig
41:02Hmm
41:03Bang on, isn't it?
41:06Oh, Wayne
41:06Lovely handlebars
41:08Back in Liverpool
41:12It's a big day for Chris and One Beyond
41:15As they prepare for the grand opening in less than an hour
41:18Danielle's going outside to the front entrance now
41:21Yeah, Danielle's doing leaflets
41:23Everything's finally in place after a hectic two-week turnaround
41:28But they're bracing themselves for the arrival of their meticulous chairman, Chris Edwards
41:33Very, very detail-centric
41:36So I think as he's going around, he really has got that keen eye for detail
41:39He wouldn't be where he is without that skill
41:42So I'm really looking forward to hearing his feedback as well
41:45Looking for anything that we can obviously improve on
41:47But I'm relatively confident we've nailed this one today
41:50And having opened over 400 shops in his time
41:55He knows exactly what it takes to get it right
41:58When you're in a business like this, you've got to be on the ball with everything
42:01That's just running a business and there's nothing new
42:04Yeah, we're all ready to go, the looks of it
42:06So, fingers crossed
42:08I hope you're going to be busy today, I hope
42:11You're not alone in that, Chris
42:13Thanks
42:14Flutter, walk around, Chris, see where we're up to
42:16Go on, let's see what we've got
42:17Stocking everything from water guns to washing powder
42:23If it ain't broke, don't fix it
42:25Is the approach to all new stores
42:28So I really like this from the, obviously the latest promotion
42:32We've kind of pushed all these £1 products to the front of the store
42:34We're absolutely lovely and full tidy, fully priced, lovely and clean
42:40I think it's the range on like everyday essential products
42:44And using economies of scale, Chris sources products at the lowest possible prices
42:50How are they going now?
42:51Oh, it's absolutely sensational, other competitors are more expensive
42:54It's lovely chocolate as well
42:56Has anybody actually counted how many items, I know we've got seasonal items that come in due course and all that stuff
43:02But today, when you look at a shop like this, how many items will we have?
43:07Talk about putting them on the spot
43:09Has anybody thought how many thousand?
43:12Yeah, 7,000 and maybe 8,000
43:157,000
43:16Nailed it
43:18Yeah, that's nice
43:19So far, yes, it's looking good, yeah
43:22We're very proud
43:25You can never tell whether it's going to be a good shop or a bad shop
43:28Until you actually get open
43:29Get over the first two or three weeks when the newness wears off
43:32And see what you're taking to see whether we've made a good choice or not
43:35You know, it's a bit nervy because if we're in a different shopping centre
43:39It'd be buzzing outside by now but we're at half past nine and it's a bit quiet, you know
43:44So it'll all come together, hopefully
43:47It amazes me how we can reach the standard in such a short time
43:52And we're just ready to go and it looks good to me
43:55It's instinct but you need good people like we're talking here with these two fellas
44:00You know, you need good people behind you, you can't do it all yourself
44:05This is what we aim to look like every day now
44:07When I come back in two weeks, will it still look the same?
44:10Well, that's the challenge, isn't it? I think, obviously
44:12That's the manager's challenge
44:13Yes, that is, always
44:14Looks like smiles all round
44:18They're filling me with a lot of confidence
44:20As far as management's concerned, they haven't got one problem
44:22I'm sure they'll pull it off
44:24If the people's out there, put us to pull it off, we need people
44:28We're now 15 minutes to open
44:30So the tension's building now, we're all getting excited
44:34Just enough time to squeeze in a rousing pep talk
44:38Good morning everyone
44:39They've done an absolutely incredible job
44:41We look the part, the shop's the part
44:43Chris has given us the nod of approval
44:45Just remember that real hard work starts now the second we open those doors
44:49The most important people in the business for us
44:51Or walk through the doors, and that's our customers
44:53Thank you
44:57Like any new store, their success is determined by the ring of the tills
45:02And a healthy crowd has finally formed, awaiting the grand reveal
45:07So we don't have to close, that'd be great
45:09Okay, we're now open
45:11A surge of savvy shopping scoutsers hoping to bag a bargain or two
45:18Great, yeah, it looks nice, yeah
45:23Tired
45:24Yeah
45:25We need to fight for every penny, really
45:27You know, there's a lot of competition around
45:29We just need to keep it going
45:31And, you know, make people feel welcome every time they come in
45:34This is another example of an old customer coming back
45:37Not old, old, I mean, ex-customer
45:40Need a spade, Kev?
45:44Every penny counts now, every penny counts
45:49I mean, everything's, you know, so expensive
45:52But when you've got a store like this, it's worth coming into
45:56Finally, Kev can breathe a sigh of relief
45:59Really good response of people
46:01They're happy with the range of lines we've got in store
46:04And they've been making quite a lot of purchases
46:07Been nice and steady all morning
46:09But Chris is even doing a bit of merchandise in there, yeah?
46:12Since we've reopened after Pound World, the high street is definitely different
46:19It's a lot more low-key, it's not the same
46:22But it's customers out there, if you're giving them value for money
46:25And cheaper prices mean happy customers
46:28For the moment, I've only picked a dog bone up
46:31And happy pets
46:34Yeah, yeah, yeah, yeah!
46:35Y-Li-Li-M
46:37T-C-A-Li-Li-Li-Li-Li-M
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