00:00An Australian glue brand came up with a genius ad idea.
00:03They glued random objects to a wall in the middle of the city and wrote on it,
00:06if you can take it, it's yours.
00:08People tried everything from pulling and climbing to using ropes,
00:11but no one managed to take anything home.
00:13The stunt went viral and the brand's sales jumped by more than 40% in just a week.
