Le tendenze del WTM London 2025 nei viaggi, dallo slow tourism alla cultura e alla sostenibilità

euronews (in Italiano)

Le tendenze del WTM London 2025 nei viaggi, dallo slow tourism alla cultura e alla sostenibilità  Al World Travel Market 2025 di Londra, le destinazioni turistiche mondiali hanno presentato le nuove tendenze, dallo slow tourism ai viaggi sostenibili e alle esperienze culturali, che stanno ridefinendo il settore post-pandemia.  ALTRE INFORMAZIONI : http://it.euronews.com/2025/11/10/le-tendenze-del-wtm-london-2025-nei-viaggi-dallo-slow-tourism-alla-cultura-e-alla-sostenib  Abbonati, euronews è disponibile in 12 lingue.

Transcript

00:00With almost 5,000 exhibitors and 45,000 visitors expected through the door,

00:07World Travel Market London is the most influential travel and tourism event on the planet.

00:13Here at London's Excel Centre, I am surrounded by travel destinations, airlines, tours and experiences,

00:20all hoping to showcase their latest offering and become the centre of the next travel trend.

00:30So this is the largest event that we have ever run and trends are key to it.

00:36We're seeing there's that real push for slow experiential travel that's been emerging over a number of years.

00:40And we know that consumers are really prioritising travel as part of their annual spend.

00:45So 75% of consumers are saying they see travel as a key part of their yearly expenditure.

00:50Not a luxury, but a key part of it.

00:53At the forefront of this trend and embracing the slower way of life is Greece.

00:57People are really enjoying their time.

01:00They're taking their time to really flavour everything that the destination has to offer.

01:06And for that, you need time.

01:08You should not be in a rush.

01:10We're fortunate enough that our culture is part of this whole procedure.

01:14So our culinary experience.

01:17The idea, though, is slow cooking.

01:19You need to take your time to cook your food.

01:22And this is part, again, of our culture.

01:25So you can find it anywhere.

01:26From the little fried calamari on the waterfront with your ouzo,

01:30to a very nice slow-cooked lamb up in the mountain.

01:33You can find it all.

01:35In other parts of the world,

01:37travellers are being invited to take a step back in time for a historic holiday.

01:40So the year of the Normans in 2027,

01:44because it's the 1,000th anniversary of the birth of William the Conqueror.

01:48And this initiative is done hand-to-hand with our British friends,

01:52but also with four other countries,

01:53including Italy, Scandinavia, and also the China Islands,

01:56to show what was the Norman influence over these five countries.

02:00We try to focus not on the known spots,

02:03but to go a little bit aside on less-known sites.

02:06And the perfect example is the castle of William the Conqueror in Caen,

02:10which is less known than many other sites in Normandy.

02:12And in Egypt, they've just opened the Grand Egyptian Museum.

02:15It's the biggest museum dedicated to one civilization in the world.

02:19They can expect a collection that is very unique,

02:23especially when you visit the King Thoth galleries.

02:27The contents of King Thoth have never been displayed in full,

02:29except in the Grand Egyptian Museum.

02:31We're talking here about 5,952 pieces.

02:36And also we have something unique called the Boats Museum.

02:40We have two of Thofu.

02:43Thofu is the name of the king who built.

02:45the biggest pyramid.

02:47And these two ships were found behind the Thofu pyramid.

02:52We moved one of them now to the Grand Egyptian Museum,

02:55and it's fully installed.

02:57And the other one will always be shown under restoration.

03:01So tourists will always see this boat being restored by restorers

03:07and see how they do this kind of work.

03:15Though travelers are spending more of their annual budgets on holidays,

03:21value for money is still a key factor when choosing a destination.

03:25Many people still think that Japan is expensive,

03:28but it's not true anymore with the current exchange rate of Japanese yen.

03:33Japan has good value.

03:35Japan is a paradise for food lovers, as I think many of you know.

03:41But each area has their own culinary identity.

03:45Tokyo has most Michelin restaurants in the world.

03:49And the most interesting part is most of these meals comes with very affordable prices.

03:59Another key topic here at World Travel Market is sustainability.

04:02Across the board, there seems to be a big push to diversify beyond the traditional travel season.

04:08Sustainable has three parts.

04:09It means a tourism that can last without harming the environment,

04:14without harming the local communities.

04:17And many people tend to forget that.

04:18But this also has a sustainable economic model.

04:21You need to have the three of them, not one or two.

04:26Of course, cherry blossom season, like springtime,

04:28is the one with the best season, I can guarantee.

04:31But of course, we'd like to show other seasons, too.

04:34Still, we are looking for the number of visitors.

04:37But also, we would like to have a meaningful visitors.

04:41People would like to respect our culture.

04:45Then, we can learn each other.

04:47Then, the travel industry can be better and better.

04:50That's what we are looking for.

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