WTM London 2025: globális utazási trendek a lassú turizmustól és kultúrától a fenntarthatóságig
A 2025‑ös londoni World Travel Marketen a világ turisztikai célpontjai a posztpandémiás iparágat átalakító új trendeket mutatták be a lassú turizmustól a fenntartható utazáson át a kulturális élményekig.
00:00With almost 5,000 exhibitors and 45,000 visitors expected through the door,
00:07World Travel Market London is the most influential travel and tourism event on the planet.
00:13Here at London's Excel Centre, I am surrounded by travel destinations, airlines, tours and experiences,
00:20all hoping to showcase their latest offering and become the centre of the next travel trend.
00:30So this is the largest event that we have ever run and trends are key to it.
00:36We're seeing there's that real push for slow experiential travel that's been emerging over a number of years.
00:40And we know that consumers are really prioritising travel as part of their annual spend.
00:45So 75% of consumers are saying they see travel as a key part of their yearly expenditure.
00:50Not a luxury, but a key part of it.
00:53At the forefront of this trend and embracing the slower way of life is Greece.
00:57People are really enjoying their time.
01:00They're taking their time to really flavour everything that the destination has to offer.
01:06And for that, you need time.
01:08You should not be in a rush.
01:10We're fortunate enough that our culture is part of this whole procedure.
01:14So our culinary experience.
01:17The idea, though, is slow cooking.
01:19You need to take your time to cook your food.
01:22And this is part, again, of our culture.
01:25So you can find it anywhere.
01:26From the little fried calamari on the waterfront with your ouzo to a very nice slow-cooked lamb up in the mountain.
01:33You can find it all.
01:35In other parts of the world, travellers are being invited to take a step back in time for a historic holiday.
01:40So the year of the Normans in 2027, because it's the 1000th anniversary of the birth of William the Conqueror.
01:48And this initiative is done hand-to-hand with our British friends, but also with four other countries, including Italy, Scandinavia, and also the China Islands, to show what was the Norman influence over these five countries.
02:00We try to focus not on the known spots, but to go a little bit aside on less-known sites.
02:06And the perfect example is the castle of William the Conqueror in Caen, which is less known than many other sites in Normandy.
02:12And in Egypt, they've just opened the Grand Egyptian Museum.
02:15It's the biggest museum dedicated to one civilization in the world.
02:19They can expect a collection that is very unique, especially when you visit the King Thoth galleries.
02:27The contents of King Thoth have never been displayed in full, except in the Grand Egyptian Museum.
02:32We're talking here about 5,952 pieces.
02:36And also we have something unique called the Boats Museum.
02:39We have two of Thotho, Thotho is the name of the king who built the biggest pyramid.
02:47And these two ships were found behind the Thotho pyramid.
02:52We moved one of them now to the Grand Egyptian Museum, and it's fully installed.
02:57And the other one will always be shown under restoration.
03:01So tourists will always see this boat being restored by restorers and see how they do this kind of work.
03:17Though travelers are spending more of their annual budgets on holidays, value for money is still a key factor when choosing a destination.
03:24Many people still think that Japan is expensive, but it's not true anymore.
03:30With the current exchange rate of Japanese yen, Japan has good value.
03:35Japan is a paradise for food lovers, as I think many of you know.
03:41But each area has their own culinary identity.
03:45Tokyo has the most Michelin restaurant in the world.
03:49And the most interesting part is most of these meals come with very affordable prices.
03:59Another key topic here at World Travel Market is sustainability.
04:03Across the board, there seems to be a big push to diversify beyond the traditional travel season.
04:08Sustainability has three parts.
04:09It means tourism that can last without harming the environment, without harming the local communities.
04:16And many people tend to forget that, but this also has a sustainable economic model.
04:21You need to have the three of them, not one or two.
04:26Of course, cherry blossom season, like springtime, is one of the best seasons, I can guarantee.
04:31But of course, we'd like to show other seasons too.
04:34Still, we are looking for the number of visitors.
04:37But also, we would like to have a meaningful visitors.
04:41People would like to respect our culture.
04:45Then, we can learn each other.
04:47Then, the travel industry can be better and better.
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