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  • 12 hours ago
Back in the day, cities had this distinct aroma that you wouldn't exactly call pleasant. Picture a mix of horse manure from all the carriages, the unmistakable scent of coal burning, and open sewers doing their thing – it was a symphony of not-so-great smells. If we go even further in the past, the picture doesn't change for the better. If you had a time machine, you might wanna pack some extra air fresheners before venturing into the past urban landscape. Would you still like to travel in the past if you had a chance? Let us know in the comments below!

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00:00Imagine you're an archaeologist on vacation in Spain.
00:04Your days are packed with hot sunshine, delicious peaches, and rest.
00:09That is, until your next-door neighbors decide they want to build a swimming pool in their backyard.
00:15One morning, you wake up with people chatting too loudly.
00:18They sound excited about something, so you go to check what it's all about.
00:23It turns out your vacation neighbors dug a hole deep enough to find a Roman ruin
00:28that looked like the final resting place of ancient Romans.
00:33Your inner archaeologists forget you're on vacation and head straight to work.
00:38And believe me, you've found gold.
00:41Well, not literally, but something like that.
00:44Inside the Roman ruin, there was a beautiful quartz vessel.
00:48Archaeologists before you have found similar artifacts.
00:51What nobody has ever found before was a vessel with perfume inside of it.
00:56So far, scientists never had clear proof of what the ancient past smelled like.
01:02We know that lemon and rose are perfume notes that are really popular today.
01:06But what did our ancestors like to use to make themselves smell better?
01:11This shocking discovery you happened upon showed that ancient Romans used patchouli as perfume.
01:18You know, that musky plant that people either love or extremely dislike?
01:22Yeah, that's the one.
01:23These Romans were probably very wealthy people, since patchouli was only found in India around that time.
01:31And quartz vessels were considered a luxurious piece of decor.
01:35We're talking about the 1st century CE.
01:37Yup, a long, long time ago.
01:40The period of history when the Roman Empire expanded a lot.
01:44And that Pompeii was destroyed by the eruption of Mount Vesuvius.
01:48This might not have happened to you in real life, but a similar story happened to archaeologist Juan Manuel Román.
01:56Residents from a little town called Carmona called him to investigate once they hit a Roman antiquity while digging to build a pool.
02:05Researchers already knew that Romans were big perfume enthusiasts.
02:09They were the first civilization to bring perfume to the liquid form we see today.
02:13Before them, records show that the Egyptian civilization also used scent quite a bit.
02:19But they used it differently.
02:21For ancient Egyptians, the scent came in incense form.
02:25They would burn myrrh, frankincense, and other herbs during religious ceremonies.
02:30Then, after the ruling class started to democratize this practice to the population, things started to change.
02:36Commoners would use essential oils to perfume their baths, doing this out of sheer pleasure.
02:43You remember Cleopatra, right?
02:46The beautiful and powerful queen of Egypt?
02:48There's a Shakespearean passage that says she arrived to greet Mark Antony, her future husband, in a boat with perfumed sails.
02:57As you can imagine, essential oils were really expensive back then.
03:01Well, they are still pretty expensive nowadays.
03:04But in 50 BCE, they were a rare commodity.
03:08So, for someone to soak their sails in them, that someone might as well be Cleopatra.
03:14Fun fact here.
03:16Essential oils are, quite literally, the essence of plants, herbs, and flowers.
03:21They are highly concentrated, and they are obtained through a thorough distillation process.
03:26They are expensive because to make a few ounces of oil, you need pounds of the plants, herbs, or flowers you're distilling.
03:33Now, many of us can count and rely on the five senses throughout our lives.
03:38And even if we tend to think that sight is one of the most important senses, the sense of smell holds quite a bit of surprise.
03:46Have you ever walked by someone, smelled their perfume, and was completely transported in time?
03:53Maybe to your grandma's house or to the memory of an ex?
03:56Smell has the power to make us time travel emotionally.
04:00This is called olfactory bonding.
04:03You see, other kinds of sensory information, like sight, touch, and hearing, have to pass through the thalamus before they reach our cerebrum.
04:11But odor goes directly from our nose to our limbic system, which is part of our brain connected to emotion, creativity, and memory.
04:19In terms of evolution, the sense of smell was really important for hunter-gatherers to find food to eat, especially fruits.
04:27Imagine you're a cave person walking by a mango tree.
04:31If their smell is taking up the whole block of forest, then you know it's time to eat it.
04:36You heard the phrase, the nose knows, right?
04:39Well, that's what it's all about.
04:41Now, how about we follow the scent down history lane and see how different periods might have smelled like, shall we?
04:50We've discovered that ancient Rome smelled like patchouli, or at least a part of it did.
04:55But if we fast forward in time and land in the early years of New York City, the odor changes completely.
05:03Around the 18th century came the so-called Industrial Revolution.
05:06That's when humans became experts at building machines that automated a lot of our work for us.
05:12Not having to rely solely on agriculture, humanity started to grow more and more.
05:18So cities also grew more and more.
05:21And guess what?
05:22They didn't smell too nice.
05:24Accounts of early days New York City said that the town was like an open-air dumpster left baking in the sun for too long.
05:31People threw their garbage on the streets, and it didn't help that the town didn't have a proper sewage system.
05:38It's safe to say that New York City stank.
05:41But people back then didn't have aroma diffusers or essential oil sprays.
05:46They just had to deal with it.
05:48It's easy to understand why, when perfume came along, people were excited to hide the horrendous smell of the town.
05:55But that's not all.
05:57Bad odors started to become associated with diseases.
06:00In France, scientists and doctors were extremely worried that people would get sick just by inhaling the bad-smelling air in cities.
06:09So, a belief started to circle around that perfume was a way to protect people from the city's bad odors.
06:16Still, only rich folks could afford perfume.
06:19As far as the story goes, during the reign of Queen Elizabeth I, every single public place had to be scented with perfume.
06:26Because the Queen couldn't tolerate bad smells.
06:30Initially, most perfumes were done in a natural way, mixing essential oils with a carrier liquid.
06:37One of the first perfumes ever to be made was by an Italian barber in the German city of Cologne.
06:44And yes, that's why it's called an Eau de Cologne, until this day.
06:49By the way, this guy's fragrance, which translates to admirable water,
06:53was used by the great Napoleon and is the world's continuously produced fragrance.
06:59As time passed and processes evolved, the brand Chanel came up with a new mode.
07:05They were the first brand ever to use synthetic material to make their world-famous fragrance, Chanel No. 5.
07:13Today, fragrance companies are responsible for a multi-million dollar industry.
07:17It remains a luxurious good since its origins in Roman times have shown us.
07:23But each perfume brand and type comes with its own special promise.
07:28You see, certain perfumes can make you feel more empowered,
07:31while others can prep you for a night of romance with your beloved.
07:35Sure, there is some marketing involved in this,
07:38but the basis for these assumptions is scientific, and it's called aromatherapy.
07:43The emotional effects of aromas in our bodies have to do with that science we explained earlier, remember?
07:50The smell goes directly into our limbic system, which is part of our brain that dictates our emotions.
07:56And we can trace aromatherapy practices all the way back to ancient times.
08:02Perhaps even more than today, the scent was used for medicinal use.
08:06Perfumes and essential oils were kept in jeweled rings and necklaces
08:10that the bearer could easily bring to the nose whenever they felt like it.
08:14Today, some branded perfumes have dived into the aromatherapy side of fragrance-making
08:19and have created scents, they say, help to make you happier and more energized.
08:25If you've ever noticed a difference in your mood by smelling roses or even using perfume,
08:31do tell us all about it.
08:32We're all about that olfactory bonding, after all.
08:35Heh heh.
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