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  • 10 hours ago
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00:00Kylie Jenner slammed us out of touch for police-themed Kylie Cosmetics ad amid ice raids.
00:06Kylie Jenner is in hot water with fans after her latest promotional video for Kylie Cosmetics.
00:11Taking to Instagram to share the ad, Kylie posted a video showing herself getting arrested,
00:16and many online users found this more than a bit off-putting considering the ice raids that have been occurring over the last few weeks.
00:22In the ad, the mother of two is dressed in a low-cut halter-style black leather bra and matching micro shorts.
00:30She added a pair of translucent black tights, silver hip chains, and black pumps and styled her dark locks in cascading waves.
00:38With two policemen on either side of her in a backlit hallway, she struts as if she's on a runway stage.
00:43The video ends with just the words, King Kylie, and Jenner teased the return of her King Kylie collection in her caption.
00:50While the beauty mogul was likely just trying to reference her more rebellious and edgy days,
00:55back when she launched Kylie Cosmetics as a teen, for most, it was poor timing.
01:00Across social media platforms, users are calling out Kylie for being out of touch with the current state of the world.
01:06As many minorities are targeted by ice officers and arrested,
01:10Kylie is toting an ad nearly sexualizing the act of being arrested.
01:14I get it, one person wrote on social media.
01:17It makes sense for the revival of that era, but this was in bad taste.
01:21Read the room, another person agreed.
01:23This is their playbook, another suggested.
01:26Do anything they can for attention, no matter how offensive.
01:30Another user simply wrote actually gross on X,
01:33and suggested Kylie was attempting to recreate the same controversy Kendall went through with the tone-deaf Pepsi ad.
01:39Did anyone on her team stop and think it might not be the best time to use police imagery?
01:44A final person asked.
01:46Or are they all this out of touch?
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