When a billion-dollar dream starts to fade, even the biggest names struggle to hold their ground. This is the untold story of how Tata’s grand plan to rule India’s grocery market fell apart.
In 2021, Tata acquired BigBasket — a move that promised to change online grocery forever. But within just a few years, BigBasket’s early dominance began to collapse. From the confusion of Tata Neu to the rise of Blinkit & Zepto, this story reveals how strategy, timing, and innovation can make or break a brand.
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